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What's Sphinn?

Sphinn is a curated content site for search and online marketers. Sphinn accepts news tips and discussion topics from readers and aggregates the best of those with selections made by our editors to produce an ongoing look at the most important online marketing content each day. Sphinn is best used for discovering news stories and how-to articles and/or reading and participating in discussions with industry peers. Here's a summary of how to get started:

  • Discover News: The Hot News area of Sphinn is what you'll see by default when you come into the site. It's our home page. This area shows you news stories and discussions that our editors have chosen to feature. If you're busy and want to know what's hot, Hot News delivers this to you at a glance. You can even get information sent to you via email or news feed.
  • Submit News Tip: Read a news story you want to share with others? Use the Submit News Tip tab to enter the story's URL and share it with our team of editors. If you're not a Sphinn member, you can still submit news to our editors via Twitter. Just include "tip @sphinn" in your tweet and our editors will review your link as if you'd submitted it directly here on Sphinn. If the editors agree, it'll be published to our home page and you'll be credited as the source.
  • Discussions: Want to talk about something relating to internet or search engine marketing? Use the Start A Discussion tab. Give your topic a title, put it in the correct category, and start the discussion off with your thoughts. If it's published, others can then add their comments to what you've said, and you can respond in turn.

That's the fast overview of Sphinn. There's more you can do, such as drill-down to find published news and discussions in particular categories of interest (such as PPC or SEO), and the help area will explain more details about Sphinn to you. There are also tools you can use to place a Sphinn button your marketing site, so that your readers can share your content with the Sphinn editors.

Sphinn has a staff of administrators and editors to watch over things. You'll find them listed here on our staff page. Need to contact someone about an issue? Use the contact page.

By the way, Sphinn is part of the Third Door Media network. Be sure to check out our other sites for search marketers:

  • Search Engine Land: A hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers.
  • Search Marketing Now: SMN webcasts combine the most authoritative and actionable education about search engine marketing issues with the convenience of attending online
  • Search Marketing Expo: SMX is our search marketing conference and expo offering education and networking in locations in the US and Europe throughout the year.

Finally, why Sphinn? We liked the idea of a place where marketers could put their own spin on news by commenting on stories or having discussions. But spin.com was taken, as was spinn.com and spinnn.com was a N too far, we felt. So we went with sphinn.com, and we pronounce it "spin."

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: