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Widely recognized as the world's most popular search engine, Google defines searching to the degree that some people say they "googled" something as a synonym for searching. For more background, see Google news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Great post shows how to setup tracking of Google 10 pack results read more »
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Matt Cutts of Google has been producing daily videos answering questions from the SEO community. Many of these videos have useful information for all levels of SEO. I wanted to share Matt’s most recent video and then point you to his other videos.Th read more »
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A new methodology for coaxing Google to respider otherwise orphaned pages when performing sitewide URL rewrites. read more »
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“Search is at the heart of everything we do at Google. Our engineers work every day to solve the hardest search problems, and thus improve your online experience. Here’s a glimpse at what they do, the features they’ve built and the remarkable user s read more »
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Google have released a new tool to help you identify opportunities in foreign markets using adwords. The article describes how the tool works and how to work out if an assault on a foreign market is an economically viable option. read more »
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Aaron Wall describes it best in this post: read more »
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If your AdWords ads are getting different "Served" percentages... When you create an AdWords campaign, you can edit the Ad Serving setting to rotate or optimize the ad distribution. I thought that meant I could control whether the ads were given equ read more »
1 Comment     
Big news just came out from the Google Adwords blog. Now you can import your established goals in Google Analytics over to your Adwords account. This means that you won’t need to separate Adwords conversion code anymore. read more »
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Ruud Hein writes, "A lot, an awful lot, has been said about The No Follow Issue but one thing I miss so far is Trust. With what feels like sleight of hand, Google has done away with a huge chunk of Trust in the relation it is trying to build between read more »
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Here's an interesting review of the geo-targeting issues which have been affecting the Google UK SERPs for most of this month. read more »
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So what happens when you have a page with “ten PageRank points” and ten outgoing links, and five of those links are nofollowed? Let’s leave aside the decay factor to focus on the core part of the question. Originally, the five links without nofollow read more »
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Virginia Nussey writes a guest post on Searchcowboys about the Trademark Policy. Google recently announced that, come June 4, the company would no longer investigate trademark infringement claims based on AdWords trademark bidding in 200 countries a read more »
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What I can’t stand is when a search engine tries to tell me how I’ve to link (out).

Dear Googlers, please –WRT to the implementation of hyperlinks– leave us webmasters alone, dump the rel-nofollow crap and rank our stuff in the best interest of y read more »
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Matt explains his comments about nofollow links & page rank sculpting. read more »
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Are niche sites dead because of new Google rules on PageRank sculpting? read more »
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You’ve had your domain for a long time and it has served you well. Today, though, you’re looking to expand your online business and the old domain just won’t do the trick. You need something new, fresh and exciting and perhaps you’ve already regis read more »
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John Andrews writes... I just read Google’s self-published “Top Ten Myths About Google Analytics” and I have to say, I thought Google had more integrity than this. Oh sure, everyone knows that marketing departments aren’t always 100% truthful about read more »
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My clients will tell you, I can't stop talking about dayparting. So when this post came across talking about wedging your ads into slots of traffic, I had to Sphinn it. read more »
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If you're planning to move your site to a new domain, use the Change of Address tool to tell Google about your new URL. If this is old news, I sure didn't see it anywhere.

Note that when I went through the process I got a message that said "Hm. S read more »
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From Barry Schwartz: As many of you know, Google settled an AdWords class action suit for $20 million. Now, advertisers are receiving email notifications on what their rights are in this class action lawsuit. I read the settlement notice (PDF) and read more »
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A review of three tools that compare Google and Bing. read more »
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In the past, we have known that there's no direct correlation between editorial rankings and paid advertisements. Well, it seems that has now changed. Here is proof that paid search really can affect organic search. read more »
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In his 'white hat link bait' video, Matt Cutts says it's not ok to pay for links. Pay for cheap content instead.

As Christina says in her great rant '...what is “white hat” about paying crap wages for something inane that could potentially make read more »
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Scary stuff, Google Maps zooms in on a shark very close to some surfers near Manly Beach in Sydney! read more »
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To understand recent concerns re nofollow, etc, I am wondering if this indicates something about the way PageRank is calculated. The Null Hypothesis is that PageRank as it applies in the Google search algorithm may possibly be calculated in two pha read more »
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