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Google AdWords
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Topics about getting listed through search advertising at Google. For more background, see Google AdWords stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
Show Me: Last 25 | Just Today | Yesterday | Week | Month

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Advertisers Can't Sell Hard Liquor But Google Can
Avatar Went Hot: May 15, 2008 - 12:07 am
Posted By: Aussiewebmaster 8 days ago
Topic Type: News Story (Jump to http://blog.searchenginewatch.com) my network
Category: Google AdWords
Seems Google is advertising vodka sellers despite their own rules against it. read more »
14 Comments     
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Pay Per Click Management (PPC Management). A Statistical Approach
Avatar Went Hot: May 14, 2008 - 5:05 pm
Posted By: Lyndon 9 days ago
Topic Type: News Story (Jump to http://www.searchlaboratory.com) my network
Category: Google AdWords
"Search behaviour and the performance of your campaign can be modelled mathematically using probability theory to make informed decisions that will maximise your profit." read more »
14 Comments     
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Landing Page Load Time Coming To AdWord Quality Score in June
Avatar Went Hot: May 10, 2008 - 9:48 am
Posted By: rustybrick 13 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com) my network
Category: Google AdWords
Ready or not, the landing page load time is coming to the AdWords quality score in June. I have screen shots of the new report Google is displaying so you can be prepared. Good luck! read more »
Discuss     
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Top 10 Reasons Why You Should Never Drink While Doing Google Adwords
Avatar Went Hot: May 9, 2008 - 8:51 am
Posted By: DaveDavis 15 days ago
Topic Type: News Story (Jump to http://www.semgeek.com) my network
Category: Google AdWords
If you have ever had a few glasses of Cabernet Sauvignon or a couple bottles of beer while working over the weekend at home, it could be pretty easy to get a little side tracked, especially if you have many diverse clients with similar keyword segme read more »
Discuss     
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Post-Launch PPC Process and Optimizations
Avatar Went Hot: May 9, 2008 - 7:45 am
Posted By: gordonchoi 14 days ago
Topic Type: News Story (Jump to http://www.shimonsandler.com) my network
Category: Google AdWords
Post-launch Adwords process from strategies, split testing, ad optimization to content targeted campaign optimization. read more »
1 Comment     
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Split Testing Adwords: You're Doing It Wrong
Avatar Went Hot: May 7, 2008 - 6:34 am
Posted By: DoshDosh 15 days ago
Topic Type: News Story (Jump to http://www.seofaststart.com) my network
Category: Google AdWords
I'm sure the title of this post is going to make a few folks upset. Don't worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test.

That's because, for most Adwor read more »
7 Comments     
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Tesco 1st UK Brand to Take Stand Against Brand Bidding
Avatar Went Hot: May 2, 2008 - 6:32 am
Posted By: kevgibbo 22 days ago
Topic Type: News Story (Jump to http://blog.seoptimise.com) my network
Category: Google AdWords
With brand bidding opening up on Google AdWords next Monday, Tesco have become the 1st major UK brand to announce they won't be bidding on their competitors. read more »
Discuss     
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Court Orders Negative Keywords Used To Block Trademark Terms
Avatar Went Hot: April 29, 2008 - 7:00 pm
Posted By: scottclark 23 days ago
Topic Type: News Story (Jump to http://blog.searchenginewatch.com) my network
Category: Google AdWords
A Florida court made judgment that requires including negative keywords in search advertising to ensure broad match does not include their trademarked term. read more »
4 Comments     
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Google Leaks Max CPC and Quality Score Variables (Pscore, mCPC and thresh)
Avatar Went Hot: April 29, 2008 - 9:48 am
Posted By: EricLander 23 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com) my network
Category: Google AdWords
Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the sponsored search results (AdWords) were three separate variable names and values. The numbers that ha read more »
9 Comments     
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How Keyword matching is just a little like online dating » SEO Chicks
Avatar Went Hot: April 29, 2008 - 9:12 am
Posted By: Lisadit 23 days ago
Topic Type: News Story (Jump to http://www.seo-chicks.com) my network
Category: Google AdWords
New SEO-Chicklet, Rebecca Scott writes a hilarious analogy how Google AdWords content matching is a bit like online dating. One for the ladies =) read more »
6 Comments     
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Google Shaking Up URLs in Search Ads?
Avatar Went Hot: April 25, 2008 - 3:16 am
Posted By: Drupal 28 days ago
Topic Type: News Story (Jump to http://www.getelastic.com) my network
Category: Google AdWords
Google appears to be testing new displays of paid search ads with URLs above ad copy rather than below in certain regions. See screenshots. read more »
2 Comments     
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Where's the Beef? Comscore's Credibility Takes a Hit
Avatar Went Hot: April 22, 2008 - 7:38 am
Posted By: aimClear 31 days ago
Topic Type: News Story (Jump to http://www.clixmarketing.com) my network
Category: Google AdWords
Comscore reports starting 1/08 implied Google's search volume was heading south. Many analysts interpreted this to mean Google’s Q1 2008 would suffer. That's a big WOOPS according to The Wall Street Journal and AdGooroo. David Szetela adds useful an read more »
1 Comment     
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Google AdWords and ASCII Art : 50% Increase in Click Thrus
Avatar Went Hot: April 17, 2008 - 4:40 pm
Posted By: marketingmuse 35 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com) my network
Category: Google AdWords
Very cool & creative ad. Way to push the envelope. read more »
7 Comments     
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Google AdWords Display URL Policy Reaches Local PPC Advertisers
Avatar Went Hot: April 5, 2008 - 10:20 am
Posted By: bhartzer 49 days ago
Topic Type: News Story (Jump to http://www.vizioninteractive.com) my network
Category: Google AdWords
Beginning April 1, 2008, Google has officially changed their display URL policy. In short, what that means is that the URL that shows in your ad absolutely must be the URL that visitors get to when they click on your ad. read more »
5 Comments     
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New Google AdWords Video Ads
Avatar Went Hot: March 26, 2008 - 8:52 am
Posted By: scottclark 57 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com) my network
Category: Google AdWords
This changes things for some adwords advertisers who were struggling with their messages. I'm going to be assembling vids in expectation of this change! read more »
5 Comments     
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PPC Triage Now! Emergency Action Steps for Dying AdWords
Avatar Went Hot: March 16, 2008 - 10:26 pm
Posted By: aimClear 69 days ago
Topic Type: News Story (Jump to http://blog.searchenginewatch.com) my network
Category: Google AdWords
Prospective clients have colorful & eerily similar Google PPC disaster stories. Skyrocketing costs, plummeting conversions, difficult or impossible to attain paid rankings threaten PPC viability. Show this post to clients. read more »
17 Comments     
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Google Doesn't Care About You: You Are Guilty Until Proven Innocent
Avatar Went Hot: March 12, 2008 - 3:01 am
Posted By: ANOnym 72 days ago
Topic Type: News Story (Jump to http://www.jayweintraub.com) my network
Category: Google AdWords
Jay describes how Google disables accounts automatically, based on some imperfect algorithms. He and his friend got his Google AdWords accounts disabled because Jay's account was seemingly linked to a bad one and his friend's keywords were irrelevan read more »
1 Comment     
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Google Adds Page Load Time To Quality Score Algorithm
Avatar Went Hot: March 8, 2008 - 4:48 am
Posted By: discuit 78 days ago
Topic Type: News Story (Jump to http://searchengineland.com) my network
Category: Google AdWords
A WebmasterWorld thread tipped both Search Engine Watch and Search Engine Roundtable (that's me) off on the fact that Google has added an additional quality score factor to the AdWords ranking algorithm. read more »
10 Comments     
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Load Time Impacts Google Quality Score!?
Avatar Went Hot: March 5, 2008 - 9:19 am
Posted By: DaveDavis 78 days ago
Topic Type: News Story (Jump to http://blog.searchenginewatch.com) my network
Category: Google AdWords
This was started last month and may be the one thing people have been overlooking when examining what impacts their QS numbers.

The big question is does Google set a table or range or is this fastest to slowest for ranking impact? read more »
2 Comments     
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Automatic and Adwords Don't Mix
Avatar Went Hot: March 3, 2008 - 8:52 am
Posted By: danzarrella 80 days ago
Topic Type: News Story (Jump to http://www.advmediaproductions.com) my network
Category: Google AdWords
Google is offering a service that allows you to put your Adwords campaign on autopilot while they find the best way to spend your money. This sounds great to the small advertiser who may not have the time or expertise to manage their Adwords campai read more »
2 Comments     
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Adwords' New "Automatic Matching" - Don't Fall For This!
Avatar Went Hot: February 22, 2008 - 2:35 pm
Posted By: DanThies 89 days ago
Topic Type: News Story (Jump to http://www.seofaststart.com) my network
Category: Google AdWords
Not satisfied with fooling Adwords advertisers via expanded broad matching and "free campaign optimization," Google has invented a new way to empty your wallet. read more »
7 Comments     
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Google University Bulgaria turns into a PR disaster
Avatar Went Hot: February 22, 2008 - 11:10 am
Posted By: titanic 90 days ago
Topic Type: News Story (Jump to http://www.multilingual-search.com) my network
Category: Google AdWords
About 24 hours after registration was promoted by a famous blogger, most of registered users received a rejection by Google AdWords team. read more »
2 Comments     
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Google SERPS Get Video Ads
Avatar Went Hot: February 15, 2008 - 5:53 am
Posted By: dannysullivan 97 days ago
Topic Type: News Story (Jump to http://bits.blogs.nytimes.com) my network
Category: Google AdWords
Yep, finally -- AdWords gets video. The New York Times covers how Google is testing new video ads you see using a + box under some AdWords listings. read more »
4 Comments     
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PPC should be part of your long term strategy
Avatar Went Hot: February 13, 2008 - 5:20 pm
Posted By: annie7 100 days ago
Topic Type: News Story (Jump to http://www.davidnaylor.co.uk) my network
Category: Google AdWords
PPC, if done properly and tracked, can be a winner for most businesses with a decent business and website. read more »
8 Comments     
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Google to Change Adwords Display URL Policy
Avatar Went Hot: February 13, 2008 - 7:10 am
Posted By: SlightlyShadySEO 100 days ago
Topic Type: News Story (Jump to http://www.nickycakes.com) my network
Category: Google AdWords
Following the hilarity of the Adwords "Ringtone Bandit",
Google is changing the display URL policy for Adwords on April 1st. This is most likely in response to the recent gaming of adsense by a few individuals who are able to completely dominate t read more »
2 Comments     


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