Google AdWords
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Topics about getting listed through search advertising at Google. For more background, see Google AdWords stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: June 24, 2009 - 3:45 pm
Posted By: jimmymac 12 days ago
Topic Type: News Story (Jump to http://www.searchlaboratory.com)
Category: Google AdWords
Google have released a new tool to help you identify opportunities in foreign markets using adwords. The article describes how the tool works and how to work out if an assault on a foreign market is an economically viable option. read more »
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Avatar Went Hot: June 23, 2009 - 7:54 am
Posted By: TheeSocrFreak 12 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
If your AdWords ads are getting different "Served" percentages... When you create an AdWords campaign, you can edit the Ad Serving setting to rotate or optimize the ad distribution. I thought that meant I could control whether the ads were given equ read more »
1 Comment     
Avatar Went Hot: June 18, 2009 - 5:07 pm
Posted By: netgeek06 16 days ago
Topic Type: News Story (Jump to http://nowsourcing.com)
Category: Google AdWords
Big news just came out from the Google Adwords blog. Now you can import your established goals in Google Analytics over to your Adwords account. This means that you won’t need to separate Adwords conversion code anymore. read more »
2 Comments     
Avatar Went Hot: June 17, 2009 - 8:34 am
Posted By: BasvdBeld 18 days ago
Topic Type: News Story (Jump to http://www.searchcowboys.com)
Category: Google AdWords
Virginia Nussey writes a guest post on Searchcowboys about the Trademark Policy. Google recently announced that, come June 4, the company would no longer investigate trademark infringement claims based on AdWords trademark bidding in 200 countries a read more »
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Avatar Went Hot: June 13, 2009 - 8:27 pm
Posted By: scottclark 22 days ago
Topic Type: News Story (Jump to http://nowsourcing.com)
Category: Google AdWords
My clients will tell you, I can't stop talking about dayparting. So when this post came across talking about wedging your ads into slots of traffic, I had to Sphinn it. read more »
1 Comment     
Avatar Went Hot: June 11, 2009 - 9:18 pm
Posted By: MattSiltala 24 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google AdWords
From Barry Schwartz: As many of you know, Google settled an AdWords class action suit for $20 million. Now, advertisers are receiving email notifications on what their rights are in this class action lawsuit. I read the settlement notice (PDF) and read more »
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Avatar Went Hot: June 2, 2009 - 8:01 am
Posted By: TheeSocrFreak 33 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
Acquisio targets their PPC management tools to the agency crowd. Among everything else they offer, their pricing structure is one of the most agreeable even for smaller agencies. In other posts I’ll look at PPC management services that really are on read more »
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Avatar Went Hot: May 5, 2009 - 2:01 am
Posted By: netgeek06 61 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
It’s exciting to have a client with a virtually unlimited budget. But every effort has its unique obstacles, and limited impression share is a big one for aggressive advertisers. read more »
3 Comments     
Avatar Went Hot: May 4, 2009 - 8:28 am
Posted By: mikelowery 62 days ago
Topic Type: News Story (Jump to http://www.techcrunch.com)
Category: Google AdWords
The defendant has issued a affidavit that states Google is to blame because their checks for trademark.

A very interesting case to follow. read more »
1 Comment     
Avatar Went Hot: April 8, 2009 - 2:36 pm
Posted By: Purposeinc 87 days ago
Topic Type: News Story (Jump to http://www.techcrunch.com)
Category: Google AdWords
Shoemoney discovered someone bidding on his trademarked name, and is now going after him in court. There is evidence to indicate this may be a google employee. read more »
11 Comments     
Avatar Went Hot: March 26, 2009 - 10:16 pm
Posted By: vermasaurav 102 days ago
Topic Type: News Story (Jump to http://www.kneoteric.com)
Category: Google AdWords
One of the best things that you can possibly do to boost revenue is to opt for pay per click search engines, which specialize in your business niche. These engines may not drive the masses to your website, but will definitely drive classified audien read more »
2 Comments     
Avatar Went Hot: March 24, 2009 - 5:55 am
Posted By: Gab 102 days ago
Topic Type: News Story (Jump to http://www.diorex.com)
Category: Google AdWords
Google AdWords ripped off this firm for $3200! When they restarted paused campaigns by clicking 'resume all,' Google also resumed deleted campaigns, with all adgroups and ads deleted too!

Read this for more, and also for the clever solution in c read more »
2 Comments     
Avatar Went Hot: March 19, 2009 - 1:55 am
Posted By: NickWilsdon 108 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
Brian Carter gives us a comprehensive introduction to Google Adwords Conversion Tracking. Why this tracking is important and what insight it can give your campaigns. Good overview post to bookmark on the topic. read more »
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Avatar Went Hot: March 11, 2009 - 3:43 am
Posted By: Gab 117 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Google AdWords
Time to boost the CTR and squeeze in a few extra characters to your ad! Dave Szetela again takes us to the cutting edge of PPC read more »
1 Comment     
Avatar Went Hot: February 15, 2009 - 5:42 am
Posted By: aimClear 139 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Google AdWords
Say it aint SO! Malevolent industrial espionage creeps will be up LATE tonight building thumbs down bots...JEEEZ. Will it be part of QScore? Will it flag a hand review? Is it about eliminating Garbitrage sites? read more »
19 Comments     
Avatar Went Hot: January 30, 2009 - 8:43 am
Posted By: davefreeman 155 days ago
Topic Type: News Story (Jump to http://www.latitudegroup.com)
Category: Google AdWords
Very few Google Adwords campaigns use anything other than Google broad match. Whilst utilising broad match will ensure you get maximum coverage on as many search terms as possible, it also means that you never truly know where your money is being s read more »
3 Comments     
Avatar Went Hot: January 15, 2009 - 11:30 am
Posted By: beale26 172 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
Great Article, Brian! He stresses the importance of Education when creating and optimizing PPC Campaigns in Google AdWords. read more »
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Avatar Went Hot: January 12, 2009 - 11:21 am
Posted By: vermasaurav 173 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
If you are doing Pay-Per-Click Advertising for some time, you have probably figured that your Ad Copy plays a vital role in the success of your PPC campaign. read more »
3 Comments     
Avatar Went Hot: January 7, 2009 - 8:01 am
Posted By: Nishu 180 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
This is a misconception of ad agencies and clients who have done more media placement than pay per click. In media placement, you place your ad somewhere for a set fee, and that’s it. We can make analogies between that and pay per click, but it’s no read more »
5 Comments     
Avatar Went Hot: December 10, 2008 - 11:06 am
Posted By: ZakNicola 207 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google AdWords
Simple mistakes and myths of landing pages, and how they can affect your quality score in Google. read more »
5 Comments     
Avatar Went Hot: December 4, 2008 - 3:43 am
Posted By: DVOLA 213 days ago
Topic Type: News Story (Jump to http://www.searchlaboratory.com)
Category: Google AdWords
A great little unknown method used to set up Google analytics so that you can analyze the search phrase and domain that traffic has come through while your account is linked to Google Adwords using auto tagging. Currently using auto-tagging hides th read more »
2 Comments     
Avatar Went Hot: December 1, 2008 - 11:17 am
Posted By: mwilton13 216 days ago
Topic Type: News Story (Jump to http://www.seobook.com)
Category: Google AdWords
Google has announced a Beta launch of a compete.com style keyword tool that has a number of advantages over the compete.com tool. read more »
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Avatar Went Hot: November 25, 2008 - 5:42 am
Posted By: palmerseo 222 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
common mistakes when testing ppc campaigns read more »
3 Comments     
Avatar Went Hot: November 19, 2008 - 9:10 pm
Posted By: rishilakhani 228 days ago
Topic Type: News Story (Jump to http://www.ask-kalena.com)
Category: Google AdWords
Kalena is known for her scathing dumbass of the week series - but this one is more than just humour.

"Let me preface this post by saying that I love Google and I’m a big supporter and very early adopter of AdWords pay per click advertising. BUT read more »
4 Comments     
Avatar Went Hot: November 19, 2008 - 9:18 am
Posted By: sugane 227 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google AdWords
Great new keyword tool from Google. This will make my PPC keyword search experience much easier! read more »
6 Comments     


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