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Topics about getting listed for free through Google Search. For more background, see Google SEO stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Ann Smarty writes, "In my previous post on the topic I summarized the theories behind Google Sitelinks. Now I would like to look into and also to ask for your experience on what’s the real benefit from them. Many webmasters are eager to get them but read more »
3 Comments     
What happens when you do everything right and Google is just broken. read more »
23 Comments     
Great post by Gab explaining a real trick to competing in hyper competitive markets such as the Real Estate sector. read more »
9 Comments     
Rich Baxter lays the smackdown on non-best practices in URL canonicalization by Matt Cutts. Yes, I did just use 'lay the smackdown' and 'url canonicalization' in a single sentence. read more »
7 Comments     
That question would be much easier to answer if Google demonstrated any definitive behavior when treating hyphenated terms; instead when using a hyphen in a search term, you will most likely see the mixture of hyphenated, single-word and two-word sp read more »
2 Comments     
Rand doesn't buy the "flash is now SEO friendly" spiel for a second. Here's why... read more »
Discuss     
The implications of the additional search data that Google is providing are far reaching, but I think people are too busy looking up keyword data to have realized. Fortunately for me I commute to and from work on a train which means I've got plenty read more »
10 Comments     
This list is by no means exhaustive and there are hundreds of other factors that advanced SEO practioners will point to as having an effect on search engine placements. What you see here are simply the primary factors that should be taken into acco read more »
8 Comments     
An in-depth explanation of exactly why the Google External Keyword Tool should not be relied upon for SEO keyword research, even though it now shows precise numbers. read more »
21 Comments     
The most common question I get asked about Google's ranking is "how do you do it?" Of course, there is a lot that goes into building a state-of-the-art ranking system like ours, and I will delve deeper into the technology behind it in a later post. read more »
7 Comments     
Google's search string parameters. read more »
4 Comments     
Debra Mastaler ask Matt Cutt's if google counts the anchor found in a second link on a page. She tells Matt that if the question is one of those that hits too close to home - well - a general statement like "excessive reciprocal links" would be good read more »
12 Comments     
Google breakdance anybody? read more »
7 Comments     
An interesting interview discussion with Aaron Wall. Some good questions in there too! read more »
5 Comments     
Micheal Martinez debunks the "Google only passes the first anchor text" debate. Discuss... read more »
13 Comments     
Johannes Beus of Sistrix revisited the "first anchor text" debate again last Monday and got some nice results in conjunction with image links. We translated his test results to English. read more »
5 Comments     
Sometimes the issue with your site is right there but you can’t find it. You check code, backlinks and website architecture but can’t find the answer. What most webmasters fail to do is to try visiting the page with the user-agent being Googlebot. read more »
1 Comment     
Reciprocal linking is one of the most disputable SEO questions. The problem is that it is two-fold in nature. First, reciprocal links are natural being the essence of the Internet like linking overall. (So undoubtedly, we can’t do without them.) Sec read more »
4 Comments     
Google keyword tool reporting numbers, not blue bars. It has changed back but have screenshots - is this a Google blunder or a sign of things to come? read more »
10 Comments     
Ray "Catfish" Comstock just released footage of his presentation given at the Online Marketing Summit last February in San Diego. The presentation covers subjects ranging from Google Webmaster Tools, Site Links, Robots.txt, Canonicalization to capit read more »
11 Comments     
So, in order to test the theory, i picked two sites that sometimes double as my furry lab animals and set them up so that site A links to site B with two links using different anchor texts. The phrases appeared only on a site A, they were not to be read more »
9 Comments     
Test results proving Googlebot really has been effectively upgraded to include parsing of flash to find links. Let the flash bombing begin. read more »
5 Comments     
"One of the frustrations of doing SEO for large websites is the fact that Google makes it very difficult to see more than a small part of the search index. Even in Webmaster Tools, Google's index search is built on the same mechanics as its web sear read more »
6 Comments     
[...]Go as far to the back of the index as you possibly can, because that’s where the good bad stuff usually hides. You’re looking out for malformed urls, query strings (like ?=sessionid or ?first_page etc) [...]

Rich goes on to provide a case st read more »
3 Comments     
I really hate arguments over cloaking. Like really hate them. But Rand Fishkin recently did a chart outlining the degrees of "safeness" to cloaking that in turn riled up Google's Matt Cutts in comments there. So I wanted to revisit some of the thin read more »
2 Comments     


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