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Local & Maps
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Topics related to local search and online mapping. For more background, see the Locals Only column or local search & mapping stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
Show Me: Last 25 | Just Today | Yesterday | Week | Month

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How to Optimize Local Business Profiles for Free Local Directories
Avatar Went Hot: April 22, 2008 - 4:27 pm
Posted By: vangogh 21 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com) my network
Category: Local & Maps
A fully optimized Local Business Profile contains a well-crafted business description, containing a unique selling proposition based on market and keyword research, domain name and email cross branding (including generic domains), authentic testimon read more »
6 Comments     
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SBM Unleashed: Local Search Workshop
Avatar Went Hot: April 22, 2008 - 12:51 pm
Posted By: planetc1 20 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com) my network
Category: Local & Maps
David Wallace writes... The days of flipping through a big fat yellow book to find a local business are quickly coming to a close. After all, why settle for a simple phone number when an online search can also net you menus, pricing, hours and consu read more »
Discuss     
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Fighting MapSpam in Local - an insider's perspective
Avatar Went Hot: March 28, 2008 - 8:06 am
Posted By: mblumenthal 47 days ago
Topic Type: News Story (Jump to http://www.ibegin.com) my network
Category: Local & Maps
An thoughtful response by Ahmed of iBegin to the recent Yahoo Affiliate Mapspam reports asking:

•What is mapspam?
•What is a reasonable approach to to the varying forms of it?
•How do we respond to it?.
•What are the technical and human limits read more »
Discuss     
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Change Your Address In The Google Plusbox In 5 Simple Steps
Avatar Went Hot: March 26, 2008 - 2:47 am
Posted By: earlpearl 48 days ago
Topic Type: News Story (Jump to http://searchengineland.com) my network
Category: Local & Maps
An excellent article, Mike, and excellent suggestions. It is an unfortunate byproduct of universal search and multiple algo's that the effort by Google to provide "better information" is at times providing "inferior and erroneous" information. read more »
8 Comments     
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Do You Really Get That Many Local SEO Clients?
Avatar Went Hot: March 24, 2008 - 3:03 pm
Posted By: nowsourcing 49 days ago
Topic Type: News Story (Jump to http://www.timnash.co.uk) my network
Category: Local & Maps
Tim Nash reveals in a local study that SEO firms which target local businesses are not in fact getting that many local clients. read more »
11 Comments     
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Google Serving Blended Local Results with Unverified Listings
Avatar Went Hot: March 3, 2008 - 8:52 am
Posted By: lorenbaker 71 days ago
Topic Type: News Story (Jump to http://www.ericlander.com) my network
Category: Local & Maps
For the first time many have witnessed, Google is now serving unverified local listings in its blended local result plus boxes. read more »
10 Comments     
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Local SEO Guide, Andrew Shotland, Interview
Avatar Went Hot: March 1, 2008 - 9:13 pm
Posted By: MiriamEllis 74 days ago
Topic Type: News Story (Jump to http://www.solaswebdesign.net) my network
Category: Local & Maps
Andrew's past position at InsiderPages makes him a fascinating Local SEO to chat with. Read what Andrew has to say about Maps, IYP, backsplashes and more! read more »
4 Comments     
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SEO for Businesses With Multiple Locations In The Same City
Avatar Went Hot: February 18, 2008 - 2:53 pm
Posted By: andrewsho 84 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com) my network
Category: Local & Maps
How to get the businesses with multiple locations in the same city (e.g. two Starbucks on opposite corners) to rank for the same local search query, or something to that effect. read more »
5 Comments     
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Daunting Secrets of Google Map Categories FINALLY Revealed!
Avatar Went Hot: February 9, 2008 - 11:38 am
Posted By: aimClear 94 days ago
Topic Type: News Story (Jump to http://blumenthals.com) my network
Category: Local & Maps
This post is important. Learn simple Local Business Center procedures to show up in the G-maps category of YOUR CHOICE. Mike Blumenthal discusses first research to reveal workings of Google's map categorization process. read more »
8 Comments     
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Where does a Psychic turn when they need an answer? Google Maps
Avatar Went Hot: February 9, 2008 - 12:47 am
Posted By: aimClear 95 days ago
Topic Type: News Story (Jump to http://blumenthals.com) my network
Category: Local & Maps
"Monday afternoon I received a call from a Psychic Counselor inquiring as to how she might show up in the Local OneBox for Psychic in Santa Fe, NM. I was intrigued that a pyschic would turn to me from results she found in Google. I decided to take t read more »
5 Comments     
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41 Places To Add Your Business Locally
Avatar Went Hot: January 10, 2008 - 2:54 pm
Posted By: eCopt 124 days ago
Topic Type: News Story (Jump to http://www.ecommerceoptimization.com) my network
Category: Local & Maps
Categorized list of 41 different local search engines, yellow pages, meta crawlers, data providers and local social communities. Complete with descriptions and links sign up, list or learn more. read more »
9 Comments     
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Small Business SEM : Best Local Search Blog of 2007
Avatar Went Hot: January 7, 2008 - 12:24 pm
Posted By: aimClear 126 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com) my network
Category: Local & Maps
Congratulations Matt! "With the inclusion of maps and local in Google, Ask.com, Live Search and Yahoo search results, local search marketing became even more and more important in 2007, especially for small to medium sized storefront businesses." read more »
7 Comments     
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Comparing Local Business Page Options
Avatar Went Hot: December 30, 2007 - 11:51 am
Posted By: SEPTom 136 days ago
Topic Type: News Story (Jump to http://www.darbysieben.com) my network
Category: Local & Maps
An interesting comparison of different ways to present information on local businesses read more »
Discuss     
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How to Leapfrog Your Competition on Live.com Maps
Avatar Went Hot: December 21, 2007 - 5:14 am
Posted By: handsomerob 145 days ago
Topic Type: News Story (Jump to http://www.handsomelogic.com) my network
Category: Local & Maps
How to outrank your competition on Live.com's map search and on Windows Live Mobile, even if you are not the closest business to the searcher's location. read more »
2 Comments     
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National Brands/Local Retailer SEO Smackdown!
Avatar Went Hot: December 18, 2007 - 10:57 pm
Posted By: andrewsho 147 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com) my network
Category: Local & Maps
A national brand sends a cease & desist letter to one of its local retailers for using the brand name in a URL. Can you believe it? read more »
4 Comments     
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Yelp SEO Analysis: Part One
Avatar Went Hot: November 12, 2007 - 11:36 am
Posted By: andrewsho 182 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com) my network
Category: Local & Maps
A blow by blow analysis of how SEOMoz updated Yelp's SEO tactics. read more »
13 Comments     
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How To Update Your Internet Yellow Pages Listings For Free
Avatar Went Hot: October 19, 2007 - 1:19 pm
Posted By: andrewsho 206 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com) my network
Category: Local & Maps
Making sure your business’ location and services data is up to date across the Web is perhaps the most important thing you can do to help potential customers find you. Here's the list of pages where you can do it for free. read more »
3 Comments     
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[PIC] Oakland Cafe Tries to Ban Yelp Users
Avatar Went Hot: October 19, 2007 - 1:19 pm
Posted By: MattMcGee 208 days ago
Topic Type: News Story (Jump to http://gesterling.wordpress.com) my network
Category: Local & Maps
Interesting article from Greg Sterling: "The staff said to me rhetorically, 'If you’ve got a problem with something, you should tell us first rather than going online and posting.'"

One step back for local search.... read more »
8 Comments     
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Does Your Website Designer Rank Higher In Google Than You Do?
Avatar Went Hot: October 18, 2007 - 1:48 pm
Posted By: andrewsho 208 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com) my network
Category: Local & Maps
I can't stand it when a web designer plants his name right in the middle of the home page of a client's site. Oh the humanity... read more »
8 Comments     
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Dominate Google SERPs By Being A Yellow Pages Parasite
Avatar Went Hot: October 11, 2007 - 5:07 pm
Posted By: andrewsho 216 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com) my network
Category: Local & Maps
You know those birds that sit on the backs of hippos waiting for some chow to drop out of the animal's mouth? See how one SEO company is sitting on the back of a Yellow Pages' SEO platform waiting for the SEO crumbs to drop out of page one of Googl read more »
Discuss     
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12 Billion Local Business Searches. Do Yellow Pages Still Matter?
Avatar Went Hot: September 17, 2007 - 7:16 am
Posted By: aimClear 239 days ago
Topic Type: News Story (Jump to http://www.aimclearblog.com) my network
Category: Local & Maps
Attorneys, plumbers, financial advisor’s, electricians, pizza parlors, cleaning services, snowplow drivers, caterers, insurance companies, and hardware stores alike ask Should we keep our Yellow Pages ad? Finally there is definitive data. read more »
8 Comments     
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Local SEO For Retail Store Locators
Avatar Went Hot: September 16, 2007 - 5:07 am
Posted By: MattMcGee 242 days ago
Topic Type: News Story (Jump to http://searchengineland.com) my network
Category: Local & Maps
Wow, great article with *practical* local search advice for anyone who has multiple business locations in different areas. Well done, Chris! read more »
5 Comments     
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Yahoo Local Mapspam now appearing near you
Avatar Went Hot: September 4, 2007 - 10:03 am
Posted By: earlpearl 251 days ago
Topic Type: News Story (Jump to http://blumenthals.com) my network
Category: Local & Maps
Mike Blumenthal describes how Yahoo! Local allows MapSpam, that violates TOS, is lucrative, easy to do, possibly violates the spirit of laws in 22 states, and doesn't seem to have a method to prevent it's widespread use. This is just the latest of read more »
Discuss     
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The Future Of Rich Media On Local Sites
Avatar Went Hot: July 31, 2007 - 7:27 am
Posted By: MattMcGee 287 days ago
Topic Type: News Story (Jump to http://searchengineland.com) my network
Category: Local & Maps
This is a great round-up of the pros and cons of video, audio, and photos on local sites.

"Despite the popularity of rich media elsewhere on the Internet, the use of photos and videos on local sites is in its infancy. As a group, local sites have read more »
2 Comments     


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