Local & Maps
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Topics related to local search and online mapping. For more background, see the Locals Only column or local search & mapping stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: June 24, 2008 - 9:42 am
Posted By: oldschool 11 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Local & Maps
Best of The Web adds a local component, making a great directory an even better resource on the consumer level. read more »
1 Comment     
Avatar Went Hot: June 21, 2008 - 8:18 am
Posted By: martinbowling 17 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Local & Maps
As I watch search marketers often continue to obsess about things like PageRank, I wanted to do a personal post / wake-up call related to our SMX Local & Mobile Search Marketing show happening next month in San Francisco, July 24-25. Because for all read more »
2 Comments     
Avatar Went Hot: June 17, 2008 - 1:08 am
Posted By: andrewsho 19 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com)
Category: Local & Maps
Some quick ideas on why you might want to optimize your site for phone number searches. read more »
5 Comments     
Avatar Went Hot: June 4, 2008 - 3:10 am
Posted By: toddmintz 34 days ago
Topic Type: News Story (Jump to http://www.davidmihm.com)
Category: Local & Maps
David Mihm's excellent analysis of the Google Local / Map Algorithm which argues in compelling fashion that citations (mentions of the business without a link) play an important role in ranking well in the Google's Local Listings. read more »
2 Comments     
Avatar Went Hot: April 22, 2008 - 4:27 pm
Posted By: vangogh 75 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Local & Maps
A fully optimized Local Business Profile contains a well-crafted business description, containing a unique selling proposition based on market and keyword research, domain name and email cross branding (including generic domains), authentic testimon read more »
6 Comments     
Avatar Went Hot: April 22, 2008 - 12:51 pm
Posted By: planetc1 74 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Local & Maps
David Wallace writes... The days of flipping through a big fat yellow book to find a local business are quickly coming to a close. After all, why settle for a simple phone number when an online search can also net you menus, pricing, hours and consu read more »
Discuss     
Avatar Went Hot: March 28, 2008 - 8:06 am
Posted By: mblumenthal 101 days ago
Topic Type: News Story (Jump to http://www.ibegin.com)
Category: Local & Maps
An thoughtful response by Ahmed of iBegin to the recent Yahoo Affiliate Mapspam reports asking:

•What is mapspam?
•What is a reasonable approach to to the varying forms of it?
•How do we respond to it?.
•What are the technical and human limits read more »
Discuss     
Avatar Went Hot: March 26, 2008 - 2:47 am
Posted By: earlpearl 102 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Local & Maps
An excellent article, Mike, and excellent suggestions. It is an unfortunate byproduct of universal search and multiple algo's that the effort by Google to provide "better information" is at times providing "inferior and erroneous" information. read more »
8 Comments     
Avatar Went Hot: March 24, 2008 - 3:03 pm
Posted By: nowsourcing 103 days ago
Topic Type: News Story (Jump to http://www.timnash.co.uk)
Category: Local & Maps
Tim Nash reveals in a local study that SEO firms which target local businesses are not in fact getting that many local clients. read more »
11 Comments     
Avatar Went Hot: March 3, 2008 - 8:52 am
Posted By: lorenbaker 125 days ago
Topic Type: News Story (Jump to http://www.ericlander.com)
Category: Local & Maps
For the first time many have witnessed, Google is now serving unverified local listings in its blended local result plus boxes. read more »
10 Comments     
Avatar Went Hot: March 1, 2008 - 9:13 pm
Posted By: MiriamEllis 128 days ago
Topic Type: News Story (Jump to http://www.solaswebdesign.net)
Category: Local & Maps
Andrew's past position at InsiderPages makes him a fascinating Local SEO to chat with. Read what Andrew has to say about Maps, IYP, backsplashes and more! read more »
4 Comments     
Avatar Went Hot: February 18, 2008 - 2:53 pm
Posted By: andrewsho 138 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com)
Category: Local & Maps
How to get the businesses with multiple locations in the same city (e.g. two Starbucks on opposite corners) to rank for the same local search query, or something to that effect. read more »
5 Comments     
Avatar Went Hot: February 9, 2008 - 11:38 am
Posted By: aimClear 148 days ago
Topic Type: News Story (Jump to http://blumenthals.com)
Category: Local & Maps
This post is important. Learn simple Local Business Center procedures to show up in the G-maps category of YOUR CHOICE. Mike Blumenthal discusses first research to reveal workings of Google's map categorization process. read more »
8 Comments     
Avatar Went Hot: February 9, 2008 - 12:47 am
Posted By: aimClear 149 days ago
Topic Type: News Story (Jump to http://blumenthals.com)
Category: Local & Maps
"Monday afternoon I received a call from a Psychic Counselor inquiring as to how she might show up in the Local OneBox for Psychic in Santa Fe, NM. I was intrigued that a pyschic would turn to me from results she found in Google. I decided to take t read more »
5 Comments     
Avatar Went Hot: January 10, 2008 - 2:54 pm
Posted By: eCopt 178 days ago
Topic Type: News Story (Jump to http://www.ecommerceoptimization.com)
Category: Local & Maps
Categorized list of 41 different local search engines, yellow pages, meta crawlers, data providers and local social communities. Complete with descriptions and links sign up, list or learn more. read more »
9 Comments     
Avatar Went Hot: January 7, 2008 - 12:24 pm
Posted By: aimClear 180 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Local & Maps
Congratulations Matt! "With the inclusion of maps and local in Google, Ask.com, Live Search and Yahoo search results, local search marketing became even more and more important in 2007, especially for small to medium sized storefront businesses." read more »
7 Comments     
Avatar Went Hot: December 30, 2007 - 11:51 am
Posted By: SEPTom 190 days ago
Topic Type: News Story (Jump to http://www.darbysieben.com)
Category: Local & Maps
An interesting comparison of different ways to present information on local businesses read more »
Discuss     
Avatar Went Hot: December 21, 2007 - 5:14 am
Posted By: handsomerob 199 days ago
Topic Type: News Story (Jump to http://www.handsomelogic.com)
Category: Local & Maps
How to outrank your competition on Live.com's map search and on Windows Live Mobile, even if you are not the closest business to the searcher's location. read more »
2 Comments     
Avatar Went Hot: December 18, 2007 - 10:57 pm
Posted By: andrewsho 201 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com)
Category: Local & Maps
A national brand sends a cease & desist letter to one of its local retailers for using the brand name in a URL. Can you believe it? read more »
4 Comments     
Avatar Went Hot: November 12, 2007 - 11:36 am
Posted By: andrewsho 236 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com)
Category: Local & Maps
A blow by blow analysis of how SEOMoz updated Yelp's SEO tactics. read more »
13 Comments     
Avatar Went Hot: October 19, 2007 - 1:19 pm
Posted By: andrewsho 260 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com)
Category: Local & Maps
Making sure your business’ location and services data is up to date across the Web is perhaps the most important thing you can do to help potential customers find you. Here's the list of pages where you can do it for free. read more »
3 Comments     
Avatar Went Hot: October 19, 2007 - 1:19 pm
Posted By: MattMcGee 262 days ago
Topic Type: News Story (Jump to http://gesterling.wordpress.com)
Category: Local & Maps
Interesting article from Greg Sterling: "The staff said to me rhetorically, 'If you’ve got a problem with something, you should tell us first rather than going online and posting.'"

One step back for local search.... read more »
8 Comments     
Avatar Went Hot: October 18, 2007 - 1:48 pm
Posted By: andrewsho 261 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com)
Category: Local & Maps
I can't stand it when a web designer plants his name right in the middle of the home page of a client's site. Oh the humanity... read more »
8 Comments     
Avatar Went Hot: October 11, 2007 - 5:07 pm
Posted By: andrewsho 270 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com)
Category: Local & Maps
You know those birds that sit on the backs of hippos waiting for some chow to drop out of the animal's mouth? See how one SEO company is sitting on the back of a Yellow Pages' SEO platform waiting for the SEO crumbs to drop out of page one of Googl read more »
Discuss     
Avatar Went Hot: September 17, 2007 - 7:16 am
Posted By: aimClear 293 days ago
Topic Type: News Story (Jump to http://www.aimclearblog.com)
Category: Local & Maps
Attorneys, plumbers, financial advisor’s, electricians, pizza parlors, cleaning services, snowplow drivers, caterers, insurance companies, and hardware stores alike ask Should we keep our Yellow Pages ad? Finally there is definitive data. read more »
8 Comments     


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