Other Search Marketing
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Other topics related to search engine marketing. For more background, see other search marketing news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: June 17, 2008 - 12:51 pm
Posted By: Gab 16 days ago
Topic Type: News Story (Jump to http://www.davidmihm.com)
Category: Other Search Marketing
"I invited 20 experts active in the Local Search Marketing community to participate in this study, with the goal of identifying the factors that would be most helpful for ranking well in the Google and Yahoo Local Search algorithms, as well as techn read more »
26 Comments     
Avatar Went Hot: June 16, 2008 - 7:10 pm
Posted By: toddmintz 17 days ago
Topic Type: News Story (Jump to http://www.semportland.com)
Category: Other Search Marketing
In this guest post, SEMpdx member Jerome Thorp argues that MVC Site Architecture should be used with care because though it apparently is endorsed by the search engines, it seems to go against Google's Webmaster Guidelines. read more »
2 Comments     
Avatar Went Hot: June 12, 2008 - 8:28 am
Posted By: annie7 23 days ago
Topic Type: News Story (Jump to http://seoroi.com)
Category: Other Search Marketing
How to build branded search demand by advertising on the sites that share the most common links/traffic. read more »
4 Comments     
Avatar Went Hot: May 31, 2008 - 11:30 pm
Posted By: toddmintz 35 days ago
Topic Type: News Story (Jump to http://www.audettemedia.com)
Category: Other Search Marketing
Adam Audette offers the six guiding principles that he uses to run his company, and unlike similar posts, educates and guides without becoming preachy or didactic. read more »
20 Comments     
Avatar Went Hot: May 28, 2008 - 8:15 pm
Posted By: Gab 36 days ago
Topic Type: News Story (Jump to http://blog.searchenginewatch.com)
Category: Other Search Marketing
I want to do it the right way, so am reaching out to you Matt for some advice. I could do a hoax press release about some gossipy fake story - hey include a porn star and a search industry leader (Danny smart move introducing me to your wife now I c read more »
13 Comments     
Avatar Went Hot: May 9, 2008 - 9:06 pm
Posted By: DoshDosh 57 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Other Search Marketing
Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, read more »
15 Comments     
Avatar Went Hot: April 23, 2008 - 4:08 pm
Posted By: bhartzer 72 days ago
Topic Type: News Story (Jump to http://www.billhartzer.com)
Category: Other Search Marketing
This new networking community is the first on the internet to offer a place where search engine optimizers can meet and share strategies, access other online areas, and get the latest updated material on a regular basis. read more »
4 Comments     
Avatar Went Hot: April 18, 2008 - 2:01 am
Posted By: SpostareDuro 79 days ago
Topic Type: News Story (Jump to http://www.betterforbusiness.com)
Category: Other Search Marketing
There’s a difference between being a marketer and being a marketing innovator.

Innovation Initiatives:

* Discovery
* Strategy
* Focus
* Conceptualize
* Communication
* Implementation
* Commercialization read more »
1 Comment     
Avatar Went Hot: April 15, 2008 - 1:25 am
Posted By: gyutae 81 days ago
Topic Type: News Story (Jump to http://www.copyblogger.com)
Category: Other Search Marketing
A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get read more »
1 Comment     
Avatar Went Hot: April 11, 2008 - 1:29 pm
Posted By: SpostareDuro 85 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Other Search Marketing
If you're not yet optimizing your news, image, and video content, you need to start. Another study released this week backs up previous research indicating that blended, or universal search is changing the way users search. Making sure your speciali read more »
2 Comments     
Avatar Went Hot: April 3, 2008 - 7:58 pm
Posted By: SpostareDuro 92 days ago
Topic Type: News Story (Jump to http://learningseobasics.com)
Category: Other Search Marketing
Submitting your RSS feeds and blog URLs to as many sources as is possible will optimize your sites visibility. Obviously this is equal to promotion / advertising that is either free or at low cost advantage. read more »
4 Comments     
Avatar Went Hot: April 3, 2008 - 4:35 pm
Posted By: aimClear 91 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: Other Search Marketing
Lee Odden writes: "Personally, I think if a SEO firm outsources part of a client’s SEO or social media marketing program, they must be actively, if not intimately involved with the work." Otherwise, it’s pretty much a crap shoot what the client is a read more »
6 Comments     
Avatar Went Hot: April 3, 2008 - 3:26 pm
Posted By: SpostareDuro 91 days ago
Topic Type: News Story (Jump to http://www.seopscentre.com)
Category: Other Search Marketing
Each High School has different types of people playing different roles..Which role do you play? You might not wanna skip this one..you're probably one of those listed. He's got you sized. *-) read more »
14 Comments     
Avatar Went Hot: April 2, 2008 - 8:45 am
Posted By: jennosborne 93 days ago
Topic Type: News Story (Jump to http://www.yellowhousehosting.com)
Category: Other Search Marketing
This month in SEO - Steven Bradley (a.k.a. vangogh)'s absolutely awesome round-up of must read blog posts from last month. read more »
7 Comments     
Avatar Went Hot: March 24, 2008 - 8:34 am
Posted By: DavidWallace 103 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Other Search Marketing
Loren Baker writes, "I’m not a big Internet Explorer user but today I’m using IE as my browser of choice. I noticed that when I launch Skype and IE, Skype highlights phone numbers on web sites in the browsers for calling via SkypeOut." read more »
5 Comments     
Avatar Went Hot: March 19, 2008 - 2:40 pm
Posted By: toddmintz 106 days ago
Topic Type: News Story (Jump to http://www.semportland.com)
Category: Other Search Marketing
Where I argue that the premium content offerings from Rand & Aaron are win-win for them as well as for their subscribers. I also state that their tremendous visibility in our industry (aka "Celebrity") is a necessary pre-requisite for them to succe read more »
7 Comments     
Avatar Went Hot: March 19, 2008 - 7:16 am
Posted By: Wiep 108 days ago
Topic Type: News Story (Jump to http://www.blogstorm.co.uk)
Category: Other Search Marketing
Managing an international website isn’t as straightforward as running a site focussed on a single local market. There are several issues that need to be handled very precisely in order to maximise your traffic while maintaining a user friendly desig read more »
2 Comments     
Avatar Went Hot: March 18, 2008 - 7:15 am
Posted By: SlightlyShadySEO 108 days ago
Topic Type: News Story (Jump to http://www.slightlyshadyseo.com)
Category: Other Search Marketing
This is a rather advanced entry. It covers a way to use the user's query to construct a more targeted page, by attempting to understand the purpose of the user's query, and break it apart into it's essential parts. In doing so, it enables us to succ read more »
5 Comments     
Avatar Went Hot: March 14, 2008 - 6:15 am
Posted By: incrediblehelp 112 days ago
Topic Type: News Story (Jump to http://piloseo.com)
Category: Other Search Marketing
Yeah, I am an SEO and much of the Internet hates me. Of course most of the people who rail against SEO’s have a very misguided idea about what an SEO actually is but part of the beauty of the Internet is that you don’t have to know what the hell you read more »
11 Comments     
Avatar Went Hot: March 11, 2008 - 12:40 pm
Posted By: aimClear 115 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Other Search Marketing
Covered by SEOmoz: Rand's first US Keynote Address at SEMpdx Portland. It was charming and technically amazing. Any city in America would be proud of what SEMpdx has accomplished. 2 training tracks, and over 250 conference attendees! read more »
10 Comments     
Avatar Went Hot: March 6, 2008 - 6:42 am
Posted By: SpostareDuro 120 days ago
Topic Type: News Story (Jump to http://www.gonzo-seo.com)
Category: Other Search Marketing
Gonzo SEO explains why his blogroll carries names like Shana Albert, TheMadHat, Brian Chappell, Copyblogger, Matt McGee and others he calls "Gonzo SEOs" read more »
9 Comments     
Avatar Went Hot: March 5, 2008 - 8:11 am
Posted By: eKstreme 122 days ago
Topic Type: News Story (Jump to http://www.seo-scoop.com)
Category: Other Search Marketing
DazzlinDonna has collected guides for pretty much everything related to making money online. Lists of guides for: SEO, Link Building / Link Bait, PPC, Social Media Marketing, Affiliate Marketing, and Blogging. read more »
Discuss     
Avatar Went Hot: February 29, 2008 - 1:49 pm
Posted By: Wiep 125 days ago
Topic Type: News Story (Jump to http://www.gonzo-seo.com)
Category: Other Search Marketing
Listen up, folks: there is a reason your clients hired you for this job – it’s because they aren’t experts or don’t have time to become one. So when you report to them weekly, monthly, or both, keep that in mind. To be blunt, you need to dumb it dow read more »
5 Comments     
Avatar Went Hot: February 23, 2008 - 11:54 am
Posted By: MattMcGee 133 days ago
Topic Type: News Story (Jump to http://www.97thfloor.com)
Category: Other Search Marketing
Good article from Chris Bennett about some of the mistakes companies make in the name of reputation management. "If you go about Reputation Management with a systematic approach with no room for adjustment or ramping up, then you will get stuck more read more »
7 Comments     
Avatar Went Hot: February 20, 2008 - 5:46 am
Posted By: toddmintz 135 days ago
Topic Type: News Story (Jump to http://www.semportland.com)
Category: Other Search Marketing
John Andrews will be one of the SEMpdx Searchfest speakers next month in Portland. I didn't do the same "mini-interview" with John that I did with the other speakers. I wanted to ask John questions that would draw out opinions and observations tha read more »
4 Comments     


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