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Topics related to buying traffic through advertising on search engines. For more background, see the Paid Search column or other Paid Search news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: July 9, 2008 - 12:39 am
Posted By: beussery 13 hours ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Paid Search
Great first installment of what promises to be a most informative series about PPC by the guru himself, David Szetela. David covers persuasive techniques and more.... read more »
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Avatar Went Hot: July 2, 2008 - 12:00 pm
Posted By: DaveDavis 7 days ago
Topic Type: News Story (Jump to http://www.redflymarketing.com)
Category: Paid Search
For those of you who are not advertising on facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters. read more »
2 Comments     
Avatar Went Hot: June 19, 2008 - 2:10 pm
Posted By: MattMcGee 21 days ago
Topic Type: News Story (Jump to http://www.apogee-web-consulting.com)
Category: Paid Search
By default Google opts advertisers into everything. Whether you're launching a new campaign using Google AdWords or editing an existing one, follow these 4 steps to avoid the ignorance tax. read more »
3 Comments     
Avatar Went Hot: June 10, 2008 - 12:01 am
Posted By: jeffquipp 29 days ago
Topic Type: News Story (Jump to http://www.searchenginepeople.com)
Category: Paid Search
Jennifer Osborne has a great post that promises to help many companies improve their ppc programs by identifying common mistakes. This is a really good resource for anyone doing ppc. read more »
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Avatar Went Hot: June 4, 2008 - 6:53 am
Posted By: johnppchero 36 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: Paid Search
Yikes! "I received an email this weekend from Yahoo saying that they were updating their Terms & Conditions for their search marketing accounts. In summary, Yahoo is going to optimize your PPC account without prior knowledge of or approval by adve read more »
15 Comments     
Avatar Went Hot: May 30, 2008 - 9:41 am
Posted By: ciaran 40 days ago
Topic Type: News Story (Jump to http://www.distilled.co.uk)
Category: Paid Search
Will & the boys are running a competition to raise funds for the Burma cyclone appeal. All you PPC demons need to get on it now. read more »
8 Comments     
Avatar Went Hot: May 29, 2008 - 10:01 pm
Posted By: martinbowling 40 days ago
Topic Type: News Story (Jump to http://snydeysense.com)
Category: Paid Search
Dave Synder writes "I had an epiphany while working on a site yesteray, and as most lessons come from life, I thought I might as well turn it into a blog post.

The reality of SEM is that creating PPC accounts that yield a high ROI can often be mo read more »
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Avatar Went Hot: May 22, 2008 - 1:09 am
Posted By: DoshDosh 50 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Paid Search
One of the most common issues it that there is not enough information on the page. Especially if you’re not a well-known brand, it’s important to tell people a little about who you are and why people should buy from you (refer to point #1). Also, if read more »
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Avatar Went Hot: May 20, 2008 - 11:39 pm
Posted By: DaveDavis 50 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: Paid Search
Before I break down Yahoo!’s post, let me first share a dirty little secret. Today is the first time I’ve ever read about the Smart Start guide. How in the world did I miss this thing? It was released in January! While I don’t agree with everything read more »
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Avatar Went Hot: May 5, 2008 - 7:21 pm
Posted By: DoshDosh 64 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Paid Search
Three classic techniques can get you to better ad copy more quickly, without brute force testing of many variations. By "better," I mean higher CTR. We'll need to make Google happy in the early going to build up quality signals that will give you an read more »
4 Comments     
Avatar Went Hot: April 4, 2008 - 9:53 pm
Posted By: Wingnut 95 days ago
Topic Type: News Story (Jump to http://10kthings.com)
Category: Paid Search
While PPC is a great way to bring traffic to your sites it won't be worth the money if your design and SEO aren't up to snuff. read more »
3 Comments     
Avatar Went Hot: April 4, 2008 - 1:18 am
Posted By: nowsourcing 97 days ago
Topic Type: News Story (Jump to http://www.serpzone.com)
Category: Paid Search
Tired of PPC? Try new PPC! Here is a good list of 14 alternate sources of paid search traffic that you might not be aware of. read more »
3 Comments     
Avatar Went Hot: March 18, 2008 - 3:12 pm
Posted By: DoshDosh 113 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Paid Search
If you are using paid search as one of your online marketing strategies (who isn’t, if you’re not, get with the program,) this was one of the most important sessions I have ever attended and paid very close attention to. read more »
5 Comments     
Avatar Went Hot: March 10, 2008 - 6:17 am
Posted By: annie7 122 days ago
Topic Type: News Story (Jump to http://www.grokdotcom.com)
Category: Paid Search
Extremely interesting examples of bad PPC advertising. read more »
5 Comments     
Avatar Went Hot: March 9, 2008 - 7:24 am
Posted By: DoshDosh 124 days ago
Topic Type: News Story (Jump to http://www.conversationmarketing.com)
Category: Paid Search
If you're spending money on pay per click marketing, you must buy your brand name! Ignore those who say otherwise. Make damned sure you're bidding on the name, mispellings, and the like. Even if you rank #1 for your own name. Do it anyway. Here's wh read more »
4 Comments     
Avatar Went Hot: February 13, 2008 - 8:10 pm
Posted By: aimClear 147 days ago
Topic Type: News Story (Jump to http://www.smvgroup.com)
Category: Paid Search
CHICAGO: Starcom, behavioral targeting network Tacoda, & comScore research reveals that a very small & unrepresentative consumer segment is accountable for vast majority of display ad click-through behavior. Fascinating stuff. read more »
6 Comments     
Avatar Went Hot: February 11, 2008 - 6:08 am
Posted By: dannysullivan 151 days ago
Topic Type: News Story (Jump to http://youtube.com)
Category: Paid Search
Paid search. In rap video. Seriously. And good. read more »
5 Comments     
Avatar Went Hot: February 7, 2008 - 3:58 pm
Posted By: kevgibbo 153 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Paid Search
Two excellent ideas from Jon Miller about how to improve landing page conversion rates. read more »
10 Comments     
Avatar Went Hot: February 7, 2008 - 11:14 am
Posted By: aimClear 153 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Paid Search
Even SEOmoz is human... read more »
3 Comments     
Avatar Went Hot: January 23, 2008 - 10:23 am
Posted By: DoshDosh 169 days ago
Topic Type: News Story (Jump to http://www.copyblogger.com)
Category: Paid Search
“The beauty of PPC ads that appear near search results is that they show up when someone may be in active research mode. If you intercept professionals early in their sales cycles, while they are still thinking about pertinent issues, you actually p read more »
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Avatar Went Hot: January 22, 2008 - 10:45 pm
Posted By: dedmond29 168 days ago
Topic Type: News Story (Jump to http://www.komarketingassociates.com)
Category: Paid Search
Andy Komack has compiled a list of 200+ negative keywords to consider when building PPC campaigns. Failure to incorporate negative keywords costs you money, and can impact CTR, which in turn has an effect on PPC quality scores. Keywords organized read more »
7 Comments     
Avatar Went Hot: January 22, 2008 - 5:46 pm
Posted By: Wiep 169 days ago
Topic Type: News Story (Jump to http://www.10e20.com)
Category: Paid Search
Shannon Bowden does a great job covering Christine Churchill's webinar on How to Select a Paid Search Management Application. read more »
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Avatar Went Hot: January 18, 2008 - 7:23 am
Posted By: aimClear 175 days ago
Topic Type: News Story (Jump to http://payperclickjournal.com)
Category: Paid Search
PayPerClickJournal walks us through this BASIC PPC tactic which has proven, time and again, to pump ROI through testing & analytics. Start to finish learn how to measure split testing/ad effectiveness. read more »
1 Comment     
Avatar Went Hot: January 16, 2008 - 8:41 am
Posted By: greggorio 177 days ago
Topic Type: News Story (Jump to http://www.semoe.com)
Category: Paid Search
It's one of those "it's about time someone spoke up about this" type of blog post. Matt Leveque (Mattel) discusses how his experiences with the Search Engine Reps have been "a little less desired of late" and they need to improve their customer serv read more »
5 Comments     
Avatar Went Hot: January 15, 2008 - 1:08 pm
Posted By: Gab 176 days ago
Topic Type: News Story (Jump to http://www.shimonsandler.com)
Category: Paid Search
Let’s say you are spending $10,000 on a specific keyword phrase per month, and it’s delivering a great ROI. Question is, should you divert some or all of that money to a SEO Campaign? read more »
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