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Topics related to getting search engine traffic for free. For more background, see the 100% Organic column or other SEO news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Essentially page segmentation is when a search engine looks to break a given web page down into its component parts. They could analyze a web page and assign various relevance or importance scoring for different regions of a page. read more »
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Julie Joyce points out the subtle offline approaches to building links. And no, it doesn't involve delegating your link building. read more »
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Want to know the real rankings of your keywords, setup Google Analytics to do the ranking for you. The most reliable way to do it. read more »
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Some you may use already, some may be new to you.

A concise guide however to the top SEO Tools we should all be using. read more »
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The ultimate goal of this exploration is to merely encourage a sense of understanding, fire up the imagination and hopefully stir the passion. When those in the SEO industry speak of ‘standards’ and pontificate the future, pausing to look at the IR read more »
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Businesses often implement geographical market segmentation based on their product/service offering. A florist based in Seattle is most unlikely to serve customers based in New York. Similarly, a ‘car breakdown’ service provider in the US would not read more »
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While I [Ann Smarty] have previously touched upon a few tools allowing to explore any page outbound links (explore and validate page outbound links, visualize page outlinking tactics, etc), I never looked at ways to find all websites a given domain read more »
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Here are a few ways and places you'll find high value non-nofollowed inbound links for your site.... read more »
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Jack Leblond explains why "expert" SEO advice should be taken with a grain of salt. In the "aticle" by Ragan Communications, it's a matter of doing what they say, not what they do. read more »
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If your business has a strong brand, then people are searching for your brand online. If your business does television commercials, then when people see your commercial on the television, they are popping open their laptops or whipping out their iPh read more »
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Panelists on the Video Search Engine Optimization session for Search Engine Strategies Chicago conference and Expo – Gregory Markel, Greg Jarboe, and Steve Espinosa – shared their expert insights on YouTube’s algorithms, popularity, conversion, and read more »
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Lately, I’ve [Ben McKay] been developing ideas around the ideas of how it would be best to ‘teach’ someone SEO. It has always occurred to me that because of the intricacies and the continual evolution of search marketing and SEO more specifically, i read more »
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Despite tough economic times, and advertising budgets being pulled back in almost every sector I know of, companies are still recognizing the need to be different to stand out from the competition in such bleak times. Many of the prospects I’ve spok read more »
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The convergence of blackhat as whitehat and the outing of two blackhatters as actual whitehatters(or soon to be)! read more »
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Informative article written by Marie-Claire Jenkins, a part time PhD student from the University of East Anglia, UK, in the field of Latent Semantic Analysis (LSA). Definitely worth a read. read more »
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Ann Smarty come up with yet another good resource. This time on Free keyword research tool. The list is very comprehensive and looks promising! read more »
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Straight from a conversation at a recent seminar, we bring you a new model for looking at the fundamentals of an SEO campaign: The SEO Pyramid!

This is a great way to visualize what you need to consider when analyzing the strengths and weaknesses read more »
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I've [Virginia Nussey] heard from a number of superstar SEOs that experimentation is the cornerstone of successful search engine marketing. Considering the competitive nature of this field, the results of such testing are often held close to the ves read more »
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A quick and dirty guide to help you get started in the wonderful world of cloaking read more »
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Over a 6 week period 50+ pages were monitored after they were optimised and their behaviors recorded to show a trend of ranking changes in Google read more »
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In depth article from the Guardian discussing the ever-decreasing gap between "old" and "new" media - and how SEO is changing the way newspapers speak to their audiences. read more »
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Are you the kind of Joe that doesn't do typo SEO? Or are you a typo Jane who goes for the pain? SEO expert Stoney deGeyter offers his views and alternative methods on using typos in SEO. read more »
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About a month ago I was chatting with Rand via email. He explained that he thought that the perception that SEO is manipulative was harming the industry... read more »
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Excellent article by Jill Whalen on Why Usability and SEO Go Hand-in-Hand. Usability can make or break a web site. With hard economic times upon us, improving a site's usability makes more sense than ever before. read more »
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We have been doing some research into how to rank in Google mobile web search. Google is the dominant player in mobile search in the US (source: Nielsen Mobile) - our test site hasn't yet been indexed in the other search engines so I'll have to repo read more »
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