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Search Marketing
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Here you'll find topics about the practice of search engine marketing (SEM), which involves generating traffic and sales via search engines. For more background, see Search Marketing news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
Show Me: Last 25 | Just Today | Yesterday | Week | Month

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Huge SEO Growth + Talent Shortage = Increased M & A Activity
Avatar Went Hot: May 13, 2008 - 9:34 am
Posted By: ViperChill 1 day 7 hours ago
Topic Type: News Story (Jump to http://www.searchenginepeople.com) my network
Category: SEO
Great post by Jennifer over at Search Engine People on how large companies are going to have to get into SEO in the future due to the lack of mass training available. read more »
Discuss     
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Marketers: Are You Charging Your Clients Enough?
Avatar Went Hot: May 13, 2008 - 4:51 am
Posted By: MattMcGee 1 day 14 hours ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com) my network
Category: SEM Industry
Your clients are enjoying more exposure and tangible results than they ever did before. If you don’t know how to properly sell this value to your clients, you could be losing money and not even know it. read more »
2 Comments     
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Need to hire SEM help? Where to find industry thought leaders
Avatar Went Hot: May 12, 2008 - 4:50 pm
Posted By: martinbowling 3 days ago
Topic Type: News Story (Jump to http://www.aimclearblog.com) my network
Category: Search Marketing
Securing SEO, PPC, social media and analytics advice can be risky, like buying diamonds from a jeweler you don’t know. The premise of the purchase is sometimes a customer’s (enthusiastic) lack of understanding of criteria by which to judge the actua read more »
4 Comments     
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The Next Frontier for Search Marketing Standards
Avatar Went Hot: May 12, 2008 - 9:10 am
Posted By: annie7 1 day 6 hours ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com) my network
Category: SEM
Currently there is no recognized standard for assessing the skills and knowledge level of the search marketing professional. This not only increases the difficulty for employers to accurately identify the talent level of the professional workforce, read more »
1 Comment     
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Content as Marketing for Link Building (and the Win)
Avatar Went Hot: May 11, 2008 - 2:22 pm
Posted By: DoshDosh 4 days ago
Topic Type: News Story (Jump to http://www.seobook.com) my network
Category: Link Building
Unless you have a well known brand and/or established social relationships with thought leaders it is hard to get lasting quality links for less than a few hundred dollars each. And there are only a few Google approved paid link sources that you can read more »
4 Comments     
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SEO Guide for Designers
Avatar Went Hot: May 11, 2008 - 12:10 pm
Posted By: UtahSEOpro 3 days ago
Topic Type: News Story (Jump to http://www.webdesignerwall.com) my network
Category: SEO
According to a poll webdesignerwall.com conducted, just over 1 out of 10 people don’t think SEO (Search Engine Optimization) is mandatory as a designer; and what really surprised me is about 24% don’t even know what SEO is! If you’re among the quart read more »
5 Comments     
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7 Habits of Effective SEM
Avatar Went Hot: May 9, 2008 - 10:02 pm
Posted By: UtahSEOpro 4 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com) my network
Category: Search Marketing
As I see it, there are four considerations that factor into your choice of search engines - quantity, quality, ROI, and audience. Let’s look at each of these individually: read more »
2 Comments     
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The Big List Of Major B2B Search Engines
Avatar Went Hot: May 9, 2008 - 9:06 pm
Posted By: DoshDosh 6 days ago
Topic Type: News Story (Jump to http://searchengineland.com) my network
Category: Other Search Marketing
Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, read more »
15 Comments     
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See a webpage like a SEO
Avatar Went Hot: May 9, 2008 - 2:55 pm
Posted By: theGypsy 5 days ago
Topic Type: News Story (Jump to http://www.davidnaylor.co.uk) my network
Category: SEO
Very cool breakdown and tool from DaveN - very handy.

Snippet - I can see that I have too many internal links, I still like the 100 links on a page rule, so that means I need to do some culling, most probably in my NAV .. any way externals links read more »
7 Comments     
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The Most Powerful SEO Tactic: Simplify, Simplify, Simplify
Avatar Went Hot: May 9, 2008 - 8:51 am
Posted By: gyutae 5 days ago
Topic Type: News Story (Jump to http://searchengineland.com) my network
Category: SEO
The most important thing you can do when talking to an SEO client (be it your boss in your company, or a different company you consult for) is to learn how to explain SEO in the simplest terms possible. read more »
5 Comments     
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Yes Shoemoney SEO Does Have a Future
Avatar Went Hot: May 9, 2008 - 3:17 am
Posted By: shimsand 4 days ago
Topic Type: News Story (Jump to http://www.wolf-howl.com) my network
Category: SEO
Now Shoemoney is a friend of mine, but regarding his post SEO Has No Future today, I am forced to disagree with him. read more »
9 Comments     
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Hey ShoeMoney (and Andy) SEO DOES have a future
Avatar Went Hot: May 9, 2008 - 1:10 am
Posted By: rishilakhani 4 days ago
Topic Type: News Story (Jump to http://www.conversationmarketing.com) my network
Category: SEO
Today, ShoeMoney and Marketing Pilgrim provided great insights into why they think search engine optimization has no future.

I don't agree. Times infinity. Nyah nyah phbltbltbltblt. So there. read more »
2 Comments     
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David Mihm Interviews Matt McGee
Avatar Went Hot: May 8, 2008 - 9:11 pm
Posted By: toddmintz 5 days ago
Topic Type: News Story (Jump to http://www.davidmihm.com) my network
Category: SEM
David scores Matt's first post-Marchex interview where he questions Matt about search, photography, life, and his future plans.

See Matt McGee in Portland at the next SEMpdx Hot Seat event 5/20: http://www.sempdx.org/Events/?launch_pg=EventPag read more »
5 Comments     
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Tips on Content Centered Link Building
Avatar Went Hot: May 8, 2008 - 8:27 pm
Posted By: theGypsy 6 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com) my network
Category: SEO
TopRank - Companies venturing into the SEO world are in fact, venturing into the content marketing world. It’s the reality of how both search engines and consumers will best respond to web site marketing efforts. Great content is an essential part o read more »
Discuss     
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As Long As There Are Search Engines, SEO Will Survive
Avatar Went Hot: May 8, 2008 - 4:09 pm
Posted By: pratt 5 days ago
Topic Type: News Story (Jump to http://www.gonzo-seo.com) my network
Category: SEO
SEO isn’t a dying industry, it’s an evolving industry. Yes, the Search Engines’ algorithms are changing, but they always have – and always will. One thing you change today, may not work a week from now. Isn’t this how it has always been? read more »
3 Comments     
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SEO Has a Future! CM Blog Tells ShoeMoney & Mkt. Pilgrim to Jump In a Lake
Avatar Went Hot: May 8, 2008 - 4:04 pm
Posted By: SEOinSeattle 4 days ago
Topic Type: News Story (Jump to http://www.conversationmarketing.com) my network
Category: SEO
Ian vehemently disagrees with Jeremy Shoemaker and Marketing Pilgrim that SEO is singing its swan song. What do you think? Is SEO a burly bully boy or is sand getting kicked in its face? Sound-off on the Conversation Marketing blog.



- read more »
11 Comments     
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New Reddit UI and Features are Live
Avatar Went Hot: May 8, 2008 - 12:04 pm
Posted By: BrentCsutoras 5 days ago
Topic Type: News Story (Jump to http://www.brentcsutoras.com) my network
Category: Search Marketing
Today the new beta officially launched for users to have a chance to test it and provide feedback. read more »
2 Comments     
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Building Link Targeted Content That Works: Creating Content & Preparation
Avatar Went Hot: May 8, 2008 - 11:57 am
Posted By: DoshDosh 6 days ago
Topic Type: News Story (Jump to http://wiep.net) my network
Category: Link Building
The first part of this series was a selection of tips on how to use your surroundings to come up with interesting ideas that can lead to great amounts of traffic, attention and links. After you’ve carefully selected the idea of your choice, it’s tim read more »
7 Comments     
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Million Dollar Idea! Send Brownies
Avatar Went Hot: May 8, 2008 - 10:00 am
Posted By: pratt 5 days ago
Topic Type: News Story (Jump to http://www.purposeinc.com) my network
Category: Link Building
One of the best things about our industry, is how nice the people can be. This is a great example of just that, with a great lesson: instead of paying money for links, send gifts! read more »
8 Comments     
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Is Controversy the New King?
Avatar Went Hot: May 8, 2008 - 8:20 am
Posted By: EricB 7 days ago
Topic Type: News Story (Jump to http://www.directoryone.com) my network
Category: SEO
Everyone has heard the phrase "content is king." This post argues that the saying should be changed to "controversy is king." read more »
5 Comments     
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The SEO Guide to Information Architecture
Avatar Went Hot: May 8, 2008 - 1:26 am
Posted By: Wiep 7 days ago
Topic Type: News Story (Jump to http://www.audettemedia.com) my network
Category: SEO
Adam Audette explains the concepts of designing optimized site architectures for efficient spidering by search engines. read more »
3 Comments     
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Five Steps to Content that Doesnt Suck
Avatar Went Hot: May 7, 2008 - 1:17 pm
Posted By: JamesDuthie 7 days ago
Topic Type: News Story (Jump to http://www.huomah.com) my network
Category: SEO
The first of many guest posts likely to sprout on Dave Harry's blog until Dave's hand mends. From the article:

Without quality content why would anyone come to your site? Without quality content why is your site relevant enough to rank? Without q read more »
4 Comments     
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Link building made easy when the client gets involved
Avatar Went Hot: May 7, 2008 - 11:21 am
Posted By: hugoguzman 7 days ago
Topic Type: News Story (Jump to http://blog.zetainteractive.com) my network
Category: Link Building
My colleagues and I have a running joke that we all strive towards getting a point where the client does the link building for us. read more »
6 Comments     
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Hewlett Packard Giving Away Free Templates With Embedded Links
Avatar Went Hot: May 7, 2008 - 10:42 am
Posted By: martinbowling 6 days ago
Topic Type: News Story (Jump to http://www.wolf-howl.com) my network
Category: SEO
As usual Graywolf is outing the big boys shady tricks, a good read on HP's newest trick. read more »
2 Comments     
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8+ Ways to Evaluate a Page (Domain Independent)
Avatar Went Hot: May 7, 2008 - 9:31 am
Posted By: TheNanny612 6 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com) my network
Category: SEO
Ann Smarty details more than 8 ways to evaluate a web page.

"Besides the overall domain strength, there are quite a number of ways to evaluate a site page power. Even if that’s not your site and you have no access to its internal statistics, you read more »
4 Comments     


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