Search Marketing
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Here you'll find topics about the practice of search engine marketing (SEM), which involves generating traffic and sales via search engines. For more background, see Search Marketing news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: January 8, 2009 - 1:02 pm
Posted By: vermasaurav 11 hours ago
Topic Type: News Story (Jump to http://www.huomah.com)
Category: SEO
Essentially page segmentation is when a search engine looks to break a given web page down into its component parts. They could analyze a web page and assign various relevance or importance scoring for different regions of a page. read more »
11 Comments     
Avatar Went Hot: January 8, 2009 - 8:51 am
Posted By: jonhenshaw 10 hours ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
Julie Joyce points out the subtle offline approaches to building links. And no, it doesn't involve delegating your link building. read more »
2 Comments     
Avatar Went Hot: January 8, 2009 - 6:12 am
Posted By: toddmintz 1 day 6 hours ago
Topic Type: News Story (Jump to http://www.semportland.com)
Category: Paid Search
In conjunction with our upcoming PPC webinar featuring Brian on 1/27, Brian graciously conducted an e-interview with me where he dishes out diverse information on many aspects of paid search. read more »
2 Comments     
Avatar Went Hot: January 7, 2009 - 9:22 am
Posted By: chrisblackwell 2 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building
Small list of things you could do to grow your links written by the ever so smart Ann Smarty. read more »
4 Comments     
Avatar Went Hot: January 7, 2009 - 7:26 am
Posted By: AndreScholten 3 days ago
Topic Type: News Story (Jump to http://yoast.com)
Category: SEO
Want to know the real rankings of your keywords, setup Google Analytics to do the ranking for you. The most reliable way to do it. read more »
4 Comments     
Avatar Went Hot: January 7, 2009 - 2:39 am
Posted By: vermasaurav 3 days ago
Topic Type: News Story (Jump to http://www.seoptimise.com)
Category: Search Marketing
Many of our prospective clients want to research the usefulness of search engine optimisation (SEO) but prefer to view a few videos rather than read relevant articles and visit forums. read more »
1 Comment     
Avatar Went Hot: January 7, 2009 - 1:31 am
Posted By: Silv 2 days ago
Topic Type: News Story (Jump to http://on.eti.me)
Category: SEO
Some you may use already, some may be new to you.

A concise guide however to the top SEO Tools we should all be using. read more »
5 Comments     
Avatar Went Hot: January 6, 2009 - 12:35 am
Posted By: chrisblackwell 3 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Search Marketing
Registration for IM Spring Break has opened. Taking place April 2-4 in Deerfield Beach, FL, IM Spring Break will have a limited number of tickets available for sale, starting with 200 tickets which are going on sale today. read more »
3 Comments     
Avatar Went Hot: January 5, 2009 - 8:33 am
Posted By: theGypsy 3 days ago
Topic Type: News Story (Jump to http://www.huomah.com)
Category: SEO
The ultimate goal of this exploration is to merely encourage a sense of understanding, fire up the imagination and hopefully stir the passion. When those in the SEO industry speak of ‘standards’ and pontificate the future, pausing to look at the IR read more »
17 Comments     
Avatar Went Hot: January 5, 2009 - 6:50 am
Posted By: TheNanny612 3 days ago
Topic Type: News Story (Jump to http://www.techipedia.com)
Category: Search Marketing
I always look forward to Tamar's yearly roundup of the best in Search, Social Media & Internet Marketing...

"Today is my birthday, and I decided to give you all a gift that few of you have been highly anticipating for a few months now. " read more »
6 Comments     
Avatar Went Hot: January 5, 2009 - 3:36 am
Posted By: vermasaurav 5 days ago
Topic Type: News Story (Jump to http://www.kneoteric.com)
Category: SEO
Businesses often implement geographical market segmentation based on their product/service offering. A florist based in Seattle is most unlikely to serve customers based in New York. Similarly, a ‘car breakdown’ service provider in the US would not read more »
6 Comments     
Avatar Went Hot: January 4, 2009 - 2:58 am
Posted By: ciaran 5 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: SEM Industry
Jane Copland is leaving SEOmoz & Seattle. Their loss is Ayima & London's gain. Apparently Martini's share price went up 20% at the news. read more »
8 Comments     
Avatar Went Hot: January 4, 2009 - 1:59 am
Posted By: chrisblackwell 6 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Paid Search
Brian Carter goes over the best reasons to use PPC as your advertising model. read more »
5 Comments     
Avatar Went Hot: January 2, 2009 - 7:48 am
Posted By: vermasaurav 6 days ago
Topic Type: News Story (Jump to http://www.winningtheweb.com)
Category: Link Building
It’s a new year, which means one thing - everyone is out at the gym trying to lose weight…again. It seems like an endless cycle. They make New Years resolutions to eat healthy and exercise, yet by December they’re heavier and more out of shape than read more »
5 Comments     
Avatar Went Hot: January 1, 2009 - 12:51 pm
Posted By: debram 9 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Link Building
A great article by Julie Joyce on how you can use Twitter to attract links and build brand. Read it and tweet! read more »
5 Comments     
Avatar Went Hot: December 31, 2008 - 4:34 pm
Posted By: UtahSEOpro 10 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
While I [Ann Smarty] have previously touched upon a few tools allowing to explore any page outbound links (explore and validate page outbound links, visualize page outlinking tactics, etc), I never looked at ways to find all websites a given domain read more »
Discuss     
Avatar Went Hot: December 30, 2008 - 6:03 pm
Posted By: beussery 10 days ago
Topic Type: News Story (Jump to http://www.beussery.com)
Category: SEO
Here are a few ways and places you'll find high value non-nofollowed inbound links for your site.... read more »
56 Comments     
Avatar Went Hot: December 24, 2008 - 8:33 am
Posted By: saadkamal 16 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Paid Search
Brian Carter writes - "After working with about 100 different interactive clients in various industries over the last five years, I can confidently say… When you work at an agency, there are things clients can do to help you succeed for them. And th read more »
1 Comment     
Avatar Went Hot: December 23, 2008 - 2:47 pm
Posted By: Avinio 17 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building
Link baiting with lists is a disputable topic. On the one hand, lists were written to death in each and every niche. At some stage I myself have grown sick and tired of seeing “XX ways/ tools / resources” headlines daily. But you know what? It still read more »
3 Comments     
Avatar Went Hot: December 22, 2008 - 12:40 pm
Posted By: saadkamal 17 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEM Industry
Danny Sullivan announces that Search Engine Land has a brand new look along with new features, including a return to allowing comments directly within their stories plus a new “Members Only” section.

Danny makes a special request to all the loya read more »
Discuss     
Avatar Went Hot: December 22, 2008 - 1:59 am
Posted By: QualityGal 20 days ago
Topic Type: News Story (Jump to http://www.jackleblond.com)
Category: SEO
Jack Leblond explains why "expert" SEO advice should be taken with a grain of salt. In the "aticle" by Ragan Communications, it's a matter of doing what they say, not what they do. read more »
2 Comments     
Avatar Went Hot: December 19, 2008 - 11:45 am
Posted By: annie7 20 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
If your business has a strong brand, then people are searching for your brand online. If your business does television commercials, then when people see your commercial on the television, they are popping open their laptops or whipping out their iPh read more »
4 Comments     
Avatar Went Hot: December 19, 2008 - 11:22 am
Posted By: NatashaRobinson 20 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building
File this post under "Funny & True": Debra Mastaler translates Marketing 101 to Link Marketing 101 read more »
8 Comments     
Avatar Went Hot: December 19, 2008 - 9:50 am
Posted By: UtahSEOpro 22 days ago
Topic Type: News Story (Jump to http://www.reelseo.com)
Category: SEO
Panelists on the Video Search Engine Optimization session for Search Engine Strategies Chicago conference and Expo – Gregory Markel, Greg Jarboe, and Steve Espinosa – shared their expert insights on YouTube’s algorithms, popularity, conversion, and read more »
4 Comments     
Avatar Went Hot: December 19, 2008 - 6:09 am
Posted By: dannysullivan 21 days ago
Topic Type: News Story (Jump to http://www.habitaquo.net)
Category: Link Building
Bought or sold links through Backlinks.com? This report shows how inventory along with userdata, including passwords, has been spidered by Google. read more »
7 Comments     


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