Search Marketing
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Here you'll find topics about the practice of search engine marketing (SEM), which involves generating traffic and sales via search engines. For more background, see Search Marketing news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: July 2, 2009 - 4:55 am
Posted By: lorenbaker 4 days ago
Topic Type: News Story (Jump to http://www.wolf-howl.com)
Category: SEO
Michael Gray shares a live example and writes about his experience with launching a site, with NO LINKS, and having it indexed quickly after developing an XML Sitemaps strategy. read more »
4 Comments     
Avatar Went Hot: July 1, 2009 - 1:20 pm
Posted By: BasvdBeld 3 days ago
Topic Type: News Story (Jump to http://www.searchcowboys.com)
Category: Link Building
Linkbuilding on its highest level. Christoph Cemper talks about co-citation. An absolute must read for every SEO. read more »
3 Comments     
Avatar Went Hot: July 1, 2009 - 9:37 am
Posted By: mrmunchies 5 days ago
Topic Type: News Story (Jump to http://www.acquisio.com)
Category: SEM
Naoise Osborne compiles a bunch of tips and tricks from some of the best in the business to help you revamp your PPC campaigns and increase your CTR read more »
1 Comment     
Avatar Went Hot: July 1, 2009 - 5:10 am
Posted By: theGypsy 5 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
SNIP - Use your content to your advantage. Pick out specific high-priority keywords and link to the appropriate pages. If your number one keyword phrase is “link architecture” and you have a page on your website that carries a PageRank of three, use read more »
2 Comments     
Avatar Went Hot: June 30, 2009 - 2:52 pm
Posted By: kevgibbo 4 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Search Marketing
Great post from Chelsea Blacker; 40 ways you know you work in search. read more »
5 Comments     
Avatar Went Hot: June 30, 2009 - 9:35 am
Posted By: TomDemers 5 days ago
Topic Type: News Story (Jump to http://www.wordstream.com)
Category: Search Marketing
Eric Lander is interviewed and shares a number of interesting thoughts on Google, search, Twitter, and his latest venture. read more »
Discuss     
Avatar Went Hot: June 30, 2009 - 9:29 am
Posted By: Badams 4 days ago
Topic Type: News Story (Jump to http://www.searchcowboys.com)
Category: Link Building
As the search engines get smarter and smarter the power of a single link can vary in many ways, so I’m going to try share some tests that I have carried out and some speculations about what type of link carries what weight. read more »
3 Comments     
Avatar Went Hot: June 29, 2009 - 11:48 am
Posted By: theGypsy 5 days ago
Topic Type: News Story (Jump to http://www.huomah.com)
Category: SEO
Todd Mintz dropped by the Trail with a great guest post on dealing with your sales pitch - a must read for account execs and freelancers alike!! read more »
3 Comments     
Avatar Went Hot: June 26, 2009 - 8:47 am
Posted By: kevgibbo 10 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: SEO
A must read post from Rand about the skills which have served him best in his SEO career. read more »
3 Comments     
Avatar Went Hot: June 25, 2009 - 3:57 pm
Posted By: amabaie 9 days ago
Topic Type: News Story (Jump to http://www.seo-writer.com)
Category: Link Building
Seven reasons to ignore that PR3 homepage link offer that looks so juicy. read more »
1 Comment     
Avatar Went Hot: June 25, 2009 - 6:43 am
Posted By: BasvdBeld 9 days ago
Topic Type: News Story (Jump to http://www.searchcowboys.com)
Category: Search Marketing
Mikkel deMib Svendsen writes a very intriguing post about the way US should look at Europe. An absolute must read.

Intro:
When I speak at conferences in the US local business owners often ask me how they can market themselves best in Europe. Eur read more »
4 Comments     
Avatar Went Hot: June 25, 2009 - 1:25 am
Posted By: theGypsy 11 days ago
Topic Type: News Story (Jump to http://www.smallbusinesssem.com)
Category: SEO
via Small Business SEM - SNIP - But what about the cost of small business SEO? What should a small business expect to pay when hiring an SEO consultant? Here are five points that I hope will help small business owners understand more about SEO, pric read more »
3 Comments     
Avatar Went Hot: June 24, 2009 - 10:19 pm
Posted By: Lyndon 10 days ago
Topic Type: News Story (Jump to http://labs.wordtracker.com)
Category: SEO
Wordtracker has just launched a free, Firefox plugin. The new tool allows you to edit and perform keyword research whilst you write. read more »
3 Comments     
Avatar Went Hot: June 24, 2009 - 3:00 pm
Posted By: UtahSEOpro 11 days ago
Topic Type: News Story (Jump to http://www.brysonmeunier.com)
Category: SEO
Having specialized in mobile SEO for about as long as people have been talking about it, I have seen many experts say many things about the practice of making content accessible to and optimized for mobile users. Not all of these things make sense. read more »
1 Comment     
Avatar Went Hot: June 24, 2009 - 12:42 pm
Posted By: belasco99 10 days ago
Topic Type: News Story (Jump to http://seoroi.com)
Category: SEO
Gab Goldenberg answers another age old seo question about getting a site with a splash page to rank well! read more »
1 Comment     
Avatar Went Hot: June 23, 2009 - 11:55 pm
Posted By: UtahSEOpro 11 days ago
Topic Type: News Story (Jump to http://www.searchenginepeople.com)
Category: SEO
There is quite a lot of confusion over information retrieval sometimes, usually due to the fact that some concepts are used and investigated without their basis being known in the first place.

It's a little tricky to get acquainted with all of th read more »
1 Comment     
Avatar Went Hot: June 23, 2009 - 8:52 pm
Posted By: theGypsy 11 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building
Some groovy starting points for the noobs and maybe a few ideas for the seasoned search geeks -

SNIP - I’d like to emphasize is that I do not recommend using exactly one of the below variants, instead use them as samples: you are free (and even e read more »
3 Comments     
Avatar Went Hot: June 23, 2009 - 5:15 pm
Posted By: bronson 11 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Link Building
Great article and resources highlighted by Garrett French. Know your enemy and know them well, only them will you truly be able to outlink, outlast and outplay the opposition. read more »
6 Comments     
Avatar Went Hot: June 23, 2009 - 9:54 am
Posted By: RDPrem 11 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEM
Useful Mashable Posts for Search Marketers, Developers and Users. read more »
35 Comments     
Avatar Went Hot: June 23, 2009 - 7:09 am
Posted By: kevgibbo 12 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEO
Useful tips for using social media to control your online reputation in Google. read more »
4 Comments     
Avatar Went Hot: June 23, 2009 - 2:31 am
Posted By: MattSiltala 12 days ago
Topic Type: News Story (Jump to http://www.smallbusinesssem.com)
Category: Other Search Marketing
Matt shares his insights about negative feedback being a good thing, and I think he is spot on with #4 - take this information and LEARN what you are doing wrong as a business and FIX IT! read more »
4 Comments     
Avatar Went Hot: June 22, 2009 - 8:31 am
Posted By: Rob 12 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: SEO
SEOMoz have tested a bunch of SEO factors, from H1 tags to Search Wiki, and the results are not exactly what you'd expect. It's worth a read, or worth passing to someone who wants to know the current state of SEO thinking. read more »
1 Comment     
Avatar Went Hot: June 22, 2009 - 6:19 am
Posted By: BasvdBeld 12 days ago
Topic Type: News Story (Jump to http://www.searchcowboys.com)
Category: Paid Search
Kate Morris is next in line with her guestpost on Searchcowboys. She tells us how to write PPC Ads that work!

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent read more »
1 Comment     
Avatar Went Hot: June 19, 2009 - 9:51 am
Posted By: annie7 15 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
A good list explaining why your site may have high bounce rates. "Bounce Rate can be simply defined as the percentage of website visitors that leave the website directly from the page they enter without clicking through to any other page of the webs read more »
7 Comments     
Avatar Went Hot: June 19, 2009 - 2:07 am
Posted By: BasvdBeld 16 days ago
Topic Type: News Story (Jump to http://www.searchcowboys.com)
Category: Other Search Marketing
Many marketers and PR execs have experienced a major PR crisis that has resulted in a search engine reputation management nightmare. There are a great deal of skeletons out there from Bernard Mathews (June 2007) to HBOS (May 2009). Universal search read more »
Discuss     


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