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After seeing the rapid rise of Tip'd, I figured it would be a good idea to interview Muhammad Saleem, a social media adict who knows social media both from site manager and site participant perspectives. read more »
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Essentially page segmentation is when a search engine looks to break a given web page down into its component parts. They could analyze a web page and assign various relevance or importance scoring for different regions of a page. read more »
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Julie Joyce points out the subtle offline approaches to building links. And no, it doesn't involve delegating your link building. read more »
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In conjunction with our upcoming PPC webinar featuring Brian on 1/27, Brian graciously conducted an e-interview with me where he dishes out diverse information on many aspects of paid search. read more »
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When and why you lose your followers on Twitter and how to prevent that. read more »
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A limited test on if the submission of sitemaps affect crawlers coming to your site. read more »
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Today we officially launch Searchcowboys.com about search with a focus on Europe! After almost two months and well over 200 posts Searchcowboys is coming out of beta. read more »
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Sometimes I [Zane] star articles in Google Reader that I find useful and that I think may also be useful to the people who follow me on Twitter.

Here is how to tweet your starred items. read more »
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Small list of things you could do to grow your links written by the ever so smart Ann Smarty. read more »
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This is a misconception of ad agencies and clients who have done more media placement than pay per click. In media placement, you place your ad somewhere for a set fee, and that’s it. We can make analogies between that and pay per click, but it’s no read more »
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Want to know the real rankings of your keywords, setup Google Analytics to do the ranking for you. The most reliable way to do it. read more »
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Great list from Pete Young with some useful UK search marketing people you should follow on Twitter. read more »
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Many of our prospective clients want to research the usefulness of search engine optimisation (SEO) but prefer to view a few videos rather than read relevant articles and visit forums. read more »
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Some you may use already, some may be new to you.

A concise guide however to the top SEO Tools we should all be using. read more »
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A massive tweet data set containing over 2 million links is analyzed for linking patterns. Lots of numbers to dive into! read more »
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Are your links invisible to the search engines? Every link building campaign is time consuming and resource-intensive. In order to be efficient and get the most “bang for your link”, it’s important that you know which types of links are valuable and read more »
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From Matt McGhee: "If you’ve been thinking about what’s in store for 2009, join the crowd. The start of a new year always brings out the proverbial crystal ball, but perhaps this year more than most, online marketers are trying to figure out what’s read more »
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Andy Beal writes, "Someone over at Yahoo made the bone-headed decision to start unilaterally messing with the keywords and bids of sponsored search customers. If that wasn’t bad enough, Yahoo just updated its Terms & Conditions–making advertisers fu read more »
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Here are 6 free social search tools that may help small businesses make their initial foray into searching the social web more productive while keeping costs to a minimum. read more »
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In a blatant display of stupidity, some bright soul hacked Obama's twitter and used an easily traceable affiliate link to try and make a quick buck. Say hi to the Secret Service for me, moron! read more »
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Dazzlin Donna and the Gypsy have started Project Jump Start 09. Something all of you newbies should check out and some of you old dogs provide to. Great idea, specially in these times when we need innovation and entrepreneurship more than ever.
(je read more »
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Like every year, John Battelle makes 13 Solid Prediction of 2009 surrounding Technology, Social Media & the World Economy.

Quoting a random paragraph from the article: "...Google will see search share decline significantly for the first time eve read more »
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This is a collection of 2008 year-in-review lists, articles, and blog posts that are related to online marketing, doing business online, running a small business, and the like. read more »
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In an age when many companies need to scale back some of their costs while still increasing results, Google Analytics proves to be the best platform to track and analyze visits, conversions and other important data. read more »
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