Usability
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Stoney degeyter writes, "There are advantages and disadvantages to using both absolute and relative links. Here I will explore the differences between the two, outline some pros and cons and also provide some additional information on how you can cr read more »
3 Comments     
Maki - While you might not own a large online newspaper, the points listed in this article can be applied to your blog or online magazine. Apart from having strong information sources, it’s important to organize content in a way which provokes great read more »
2 Comments     
When usability reviews are presented from the perspective of marketing, it becomes easier to understand the importance of user experience design. read more »
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In part 1 of What SEO/SEM Professionals Should Know About Website Usability, usability experts Peter Morville and Susan Weinschenk answered the question, "What should SEO professionals know about usability?" For this installment, website usability g read more »
7 Comments     
"I can’t remember the make or model of the automobile. I don’t care who the woman is behind the wheel. What I remember and giggle to myself about is that she asks if your car turns you on.

Well, hell yes. Thanks for noticing!" read more »
8 Comments     
The selling process--from initial interest to the very last checkout page--must be able to grab shopper's attention and proceed to drive them through to the finalization of the sale. But even after the sell, you must deal with customer service issue read more »
1 Comment     
When was the last time you got excited about buying online? When did you last feel madly driven to toss items into an online shopping cart? read more »
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Every page in your site is a potential landing page. Depending on how streamlined the content is, your pages can provide a valuable resource for those seeking products or services and convert motivated searchers from window-shopping prospects into l read more »
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This finding — that when a SERP link starts with a respected brand name, it holds more appeal for users than weirdo links — exemplifies the interaction between SEO (search engine optimization) and usability. Clickthrough and conversion rates are dri read more »
4 Comments     
Ann Said in her blog: "Really color perception differs from country to country and from niche to niche. Color theory deserves the whole separate blog to cover it and I outlined only some main points." read more »
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It's hard to write a general article about application design mistakes because the very worst mistakes are domain-specific and idiosyncratic. Usually, applications fail because they (a) solve the wrong problem, (b) have the wrong features for the ri read more »
1 Comment     
So, Google "hijacked" your 404 page because you never bothered to make one? In light of that, Jen Slegg gives you everything you need to know to make your own 404 page that serves visitors and keeps them on your site. read more »
2 Comments     
Usability and the utility, not the visual design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard appro read more »
5 Comments     
Improve the way your customer reacts to your site by changing the way they receive your message. Help them to choose by providing alternative cues which provoke action. This is persuasion through presentation. read more »
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Stoney tackles usability and web site issues with links to articles for more information. Quote: "One of the problems is that people tend want to skip right to search engine optimization forgetting that users matter. Many people want to rush into th read more »
6 Comments     
Dr. Pete looks at some of the weaknesses of usability and when it might not be in the best interest of clients to employ certain elements. All in all, if the company's business model has some flaws ... they need to be corrected before certain 'usabi read more »
2 Comments     
Stoney deGeyter recently wrote a great post on when usability is more important than SEO. With this article in mind I got into a conversation with a great and well-respected Flash developer, Dan Decort, about Flash and the caveats it places on usabi read more »
3 Comments     
Interesting post by Michael Martine in the form of a Slidecast. Michael talks about getting better reader conversions through a simple concept called PAT ... permission, attention, trust. Makes you really think about how you blog!

Really insight read more »
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Treating your users or audience like a human being rather than a faceless mouse clicker is crucial to any relationship online. read more »
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Designing content whether it be an article, landing page or a website you want to evoke a certain image. If you are selling then hopefully your image has a lot to do with trust. What makes one design more trustworthy than another? read more »
2 Comments     
The user experience, both on and off-line, sometimes blend together. This is usually overlooked by web site designers who haven’t had the experiences or training to understand the ramifications of every element they put on a page.

Sometimes the read more »
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Stoney writes: "Shopping cart abandonment can result in a significant loss in potential sales. But much of that can be reduced when the shopping process is streamlined and geared for shopper satisfaction." read more »
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From Matt Bailey: "Each of these problems can kill your internet marketing campaign in the search engines. They have critical importance in allowing the search engines to properly download your website to their servers and then analyze all of the in read more »
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AJAX, rich Internet UIs, mashups, communities, and user-generated content often add more complexity than they're worth. They also divert design resources and prove (once again) that what's hyped is rarely what's most profitable. read more »
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Lisa blogs from a seminar with senior MarketingSherpa people to cover very important findings from MarketingSherpa's updating 'Landing Page Handbook'. Find out what kind of landing pages work best.

There are some real gems in this post! read more »
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