Usability
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Sure the CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) or CPA (Complete Pain in the A**) is intended to solve a valid business problem, but at what cost? Should we really make customers/prospects work this hard read more »
4 Comments     
Here are a few sets of tools that you can use to start improving usability (and, of course, conversion) today. Many of these tools are free, and all of them can give you real benefit for under $100. Most of the add-on tools are Javascript-based, and read more »
3 Comments     
In the space of a few days, two separate articles were published on the same topic, but from different perspectives. The writers discuss Usability/User Experience, Project Management and Search Engine Marketing practices, where they collide or fit l read more »
1 Comment     
Usability expert Jared Spool has a great example of how Amazon managed to solve this problem for its customers and add $2.7bn to its bottom line. read more »
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Michael Gray writes, "Over the past few years, all of the search engines have made tremendous strides in trying to discover different parts of the web, find deep content and understand complex URL structures better. The first big stride came when ea read more »
5 Comments     
"The same goes for search engine marketing clinics. For starters, your competitors are often sitting in the audience. Be careful what questions you ask. Make sure your marketing “experts” have proven experience and have been around since BEFORE Goog read more »
12 Comments     
During this interview, Conversion Rate Experts CEO Ben Jesson shares his tips for search marketers during the recession. read more »
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Everyone knows how important good graphic design is, but do you know just how much it can affect your website's conversion rate? read more »
1 Comment     
Google brought up many excellent search results for me. It didn’t take me long to realize they were all distributors of this particular piece of furniture. I was delighted to discover the first site I visited had what I wanted. Or did they? read more »
1 Comment     
I [Lisa Barone] hope you got Thanksgiving out of your system because I’m done being thankful. [kicks Qualitygal]

Four days out of work meant four days surfing the Internet and getting frustrated while I tried to perform simple tasks. Want to hear read more »
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A great article from Carrie Hill on the benefits and options for A/B Testing. read more »
8 Comments     
The worst mistake you will make as a web site owner is to ask someone to “look” at your web site. It’s like the dreaded, “Do I look fat?” question. There’s never a safe answer. For starters, someone may look slim standing up, but resemble the Buddha read more »
6 Comments     
Requirements gathering are something I teach. I’ve been laughed at for bringing up the topic to search engine marketers and those new to web design. Yet, in nearly every case of site testing, there is no site requirements documentation and I can tel read more »
6 Comments     
Ann Smarty talks us through some fun site usability tools she has come across. Very interesting... read more »
6 Comments     
My debut article in SEL's "Just Behave" column.

"By making more information available online, our habits are changing. We’re teaching one another new tricks and evolving together." read more »
2 Comments     
With web forms playing such an important role in the completing goals, it goes without saying that we should optimize the heck out of them. Below are 25 tips for doing just that. read more »
4 Comments     
Ann Smarty writes, "As a sitewide element, footers used to be a widely used way to both interlink your own pages and add external sitewide links. It was then so much used and abused that it turned into a some kind of "red flag" for search engines (e read more »
7 Comments     
Kim Krause Berg was kind enough to post a guest post on the Blizzard Blog to help our travel, tourism and hospitality clients tackle some usability issues.

The tips are good ones and I thought it was something others would find useful. read more »
3 Comments     
“Never assume.” - These 2 words represent the greatest advice ever given to me on the topic of website optimization. Here’s a list of 10 assumptions site owners make (myself included) that could cost you a ton of business. read more »
2 Comments     
When talking about usability, most people will refer to "simple things" like making sure your phone number is in the top right corner of your Web pages so the visitor can easily convert for you.

Stuff like that is important (the point of driving read more »
2 Comments     
It's been a long time since I've blogged about design & usability topics, but I think we're overdue for a revisit. Luckily, in my recent web browsing, I stumbled across some remarkably innovative, uncommon design elements that made me take notice read more »
3 Comments     
The guys over at the conversion rate experts (aka the squirrel guys due to their fantastic website optimiser piece) have just re-launched their site and have a new blog. Add to your feed reader now! read more »
2 Comments     
Stoney degeyter writes, "There are advantages and disadvantages to using both absolute and relative links. Here I will explore the differences between the two, outline some pros and cons and also provide some additional information on how you can cr read more »
3 Comments     
Maki - While you might not own a large online newspaper, the points listed in this article can be applied to your blog or online magazine. Apart from having strong information sources, it’s important to organize content in a way which provokes great read more »
2 Comments     
When usability reviews are presented from the perspective of marketing, it becomes easier to understand the importance of user experience design. read more »
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