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Topics related to measuring traffic, ROI, user behavior and more.
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Here is a checklist of valuable questions and details to look for in a web analytics package related to your search engine marketing efforts, regardless of website size or company budget. read more »
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Confused on high bounce rates on your main pages? Go Practice these 3 steps to Fix it. read more »
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Yes, there's more to free analytics than Google Analytics. :-) "Believe it or not, you don't actually have to have a big budget to do great web analytics work. Most people know about the wonders of free Google Analytics, but thought I would take the read more »
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A clever idea for sorting out who the real pros are among web metrics analysts. Hint: It involves the Samsung web browser. :-) read more »
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Never undermine the importance of testing and analyzing your site. On the most basic level, analytics data will help ensure whether or not you’re on the right track. And if the data is reviewed and utilized on the site it will help you increase conv read more »
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Those of you who work for yourselves likely never have to deal with this, but for those folks working in-house gigs or agency gigs, running ranking reports for a given swath of keywords is likely one of the most frustrating and demoralizing prospect read more »
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Web Analytics Optimization is important too! Web Analytics are very valuable but it’s so easy for them to become useless if your not tracking what you want. Maybe your a small company and you get all excited that you have 100 visits in a day, but r read more »
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Released as beta a version to testers, Google Analytics can now tag certain events that happen on a page that are normally not tracked by default on many other analytics platforms. read more »
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Great start to a series of posts from (Spider) Dave Snyder!

SnydeySense - Sure you can construct yourself a great foundation based on quality initial keyword research, but you need to build upon that. As we proceed through this series of posts we read more »
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Web Analytics is not easy and can take up much of you time so it's important to concentrate on the things which have the most benefit to your business. Here are some things you shouldn't measure as well as some areas where you could potentially end read more »
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The distilled chaps take a look at the Crazy Egg, web analytics system and conclude it's pretty hot stuff. read more »
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Loren Baker over at Search Engine Journal discusses the new Yahoo! acquisition, Index Tools and how Yahoo! is making Index Tools free to some users. read more »
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CNET News.com: Networked Insights obtains third-party social network data by mining public social networks (profiles, feeds, and the like), working with 3 external companies (reps declined to name them) that sell social data. Facebook is out of boun read more »
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Google Analytics has quickly become one of the most popular analytics software available. Additionally there are numerous resources available which deal with configuration, implementation, analysis, and reporting. Manoj Jasra provides a list of some read more »
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Common complaint: “Sure I have web analytics data, I have no idea what to do! I swear I have really tried hard and looked at all possible reports. I can’t find anything interesting“. Does this sound like something you would say? Know what the single read more »
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Charlene Jaszewski does a great post Live Blogging from SES NYC...

Today @ SES NYC 2008, Matt Bailey wins my vote for most entertaining manner of explaining the importance of context in analytic data: calculating the mortality rate of the “red-sh read more »
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I’m just following my own advice ;) But what do you, dear SEOs think about the future? read more »
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When you hand an analytics report to your manager do you get that deer-in-the-headlights stare? Here are a few ways to fix that. read more »
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Guest post @ ReadWriteWeb: "We've all seen the signs. Ding dong the page view is dead... well, dying...While most people agree that page views are becoming irrelevant, the same people are uncertain about the future." read more »
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Wordpress plugin that allows you to track crawl activity for MSN, Yahoo & Google from your dashboard.

* Access crawl data for 3 main search engines
* See the exact times a spider accessed any page on your site
* Monitor your crawl rate over tim read more »
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This post could also have been titled “Tracking Radio Ads” or “Measuring Online Impact of Offline Marketing” or “Success in a Nonline World. It will touch on all of those. read more »
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Google Analytics is a great program that can do a lot more than most people realize. Here are a few features that you may not know about read more »
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What do big players use to measure their traffic? Find out in this post! read more »
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Great heads up from SearchEngineWatch - I LOVE crazy egg and have tests set up on various aspects of many clients' websites. Not only that - it's free to try and buying more monthly views is really affordable.

I'm not getting paid to say that read more »
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Occam's Razor Avinash Kaushik conducts a veritable analytics clinic on thinking PAST conversion metrics. read more »
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