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The oldest of the web's major search engines, Yahoo is arguably the most successful competitor to Google, in terms of coverage of the web, use by searchers and advertising reach. For more background, see Yahoo news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: July 3, 2008 - 9:17 am
Posted By: robsnell 6 days ago
Topic Type: News Story (Jump to http://www.seminhouse.com)
Category: Yahoo
When life hands you lemons, don't just make lemonade! Think bigger than that! Roll out a nationwide chain of lemonade stands and cash out with an IPO. SEO Jessica Bowman was one of the first in the Yahoo! Brains to drain, but look who's laughing all read more »
5 Comments     
Avatar Went Hot: July 1, 2008 - 12:57 pm
Posted By: andrewsho 8 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo
Barry Schwartz bids adieu to our favorite SEO 1.0 tool. read more »
7 Comments     
Avatar Went Hot: June 22, 2008 - 9:21 am
Posted By: seanmag 19 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Yahoo SEO
Stephen T, in-house SEO at LocateTV does an outstanding job visually walking us through the process of implementing enhanced listing parameters in Yahoo SearchMonkey, with SERP results that include photos, links, etc.

Applying these tactics cou read more »
1 Comment     
Avatar Went Hot: June 20, 2008 - 11:11 am
Posted By: NickWilsdon 19 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo Other
As Danny puts it, Yahoo's leadership has done a piss-poor job making people believe there's hope, he's stepped up and given it a swing. As SS Yahoo appears to be sinking, Danny gives us the counter view on the company's future. read more »
9 Comments     
Avatar Went Hot: June 7, 2008 - 6:54 pm
Posted By: toddmintz 33 days ago
Topic Type: News Story (Jump to http://www.semportland.com)
Category: Yahoo Paid Search
SEMpdx Member Tracy Chapman shares with the Yahoo PPC folks (and us) why she won't allow her Yahoo accounts to be optimized without her consent. read more »
3 Comments     
Avatar Went Hot: June 6, 2008 - 2:47 pm
Posted By: annie7 33 days ago
Topic Type: News Story (Jump to http://www.seobythesea.com)
Category: Yahoo
The Yahoo patent application introduces the idea of a search category commercialization index, which could be calculated by looking at two or more metrics: (1) Number of searches within the category; (2) Number of total advertisers in the category; read more »
Discuss     
Avatar Went Hot: April 30, 2008 - 6:06 pm
Posted By: Sugarrae 70 days ago
Topic Type: News Story (Jump to http://www.bbgeeks.com)
Category: Yahoo Other
Earlier this month, Yahoo! unveiled its new oneSearch, which includes voice-based search. Since this was an exclusive BlackBerry download, I decided to give it a test run. We were told by Yahoo! execs that oneSearch will learn my style of speech ove read more »
2 Comments     
Avatar Went Hot: April 28, 2008 - 7:56 pm
Posted By: iBrian 72 days ago
Topic Type: News Story (Jump to http://www.internetbusiness.co.uk)
Category: Yahoo Searching
Yahoo search just doesn't understand user experience - no wonder it lags behind Google. read more »
4 Comments     
Avatar Went Hot: April 15, 2008 - 3:40 am
Posted By: UtahSEOpro 85 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo
Yahoo has announced the launch of their new crawler, Yahoo! Slurp 3.0. 3.0 is slowly being pushed out over the course of the "next several weeks," including "some infrastructure updates," Yahoo said. I suspect the recent changes we reported with the read more »
Discuss     
Avatar Went Hot: April 14, 2008 - 7:50 am
Posted By: rustybrick 86 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Yahoo SEO
Lots of reports about a weekend Yahoo Search update. No official word from Yahoo yet, but it seems like we got a major Yahoo update going on. read more »
2 Comments     
Avatar Went Hot: April 10, 2008 - 12:41 pm
Posted By: SnoopBloggyBlog 89 days ago
Topic Type: News Story (Jump to http://www.betanews.com)
Category: Yahoo
In what appears to be a very carefully considered, strategically phrased statement this afternoon, Yahoo said it will actually test carrying Google's ads on its own pages, calling the test a "strategic alternative." Microsoft isn't happy and quickly read more »
5 Comments     
Avatar Went Hot: April 8, 2008 - 3:01 pm
Posted By: WebGeek 94 days ago
Topic Type: News Story (Jump to http://www.searchmarketinggurus.com)
Category: Yahoo
Apparently the line has been drawn in the sand by Microsoft's Steve Balmer in a letter sent to Yahoo today. That line is three weeks to see some kind of progress in Microsoft's bid to take over Yahoo! read more »
9 Comments     
Avatar Went Hot: March 24, 2008 - 2:10 pm
Posted By: theGypsy 107 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo Other
Search Engine Land - There is a cautionary tale for Yahoo, Google or any company that allows user generated content in their local product. These affiliate spammers are deceptively providing a "service" that is unneeded and unwanted. Whatever they a read more »
10 Comments     
Avatar Went Hot: March 14, 2008 - 10:01 am
Posted By: DoshDosh 117 days ago
Topic Type: News Story (Jump to http://www.techcrunch.com)
Category: Yahoo Other
Yahoo’s embrace of all things open continues today - expect an announcement in an hour or so that they are expanding their Open Search Platform that we wrote about last month. In that previous announcement, Yahoo talked about their plans to allow th read more »
3 Comments     
Avatar Went Hot: March 5, 2008 - 1:16 pm
Posted By: Calamier 126 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Yahoo Searching
Rand Fishkin talks about Yahoo's new Open Search Platform, which allows site owners to supply Yahoo with information and customize the way their SERP results appear. There is also a brief interview with Amit Kumar, an engineer from Yahoo who had th read more »
1 Comment     
Avatar Went Hot: March 5, 2008 - 1:05 pm
Posted By: theGypsy 127 days ago
Topic Type: News Story (Jump to http://www.seobythesea.com)
Category: Yahoo SEO
- SEO by the SEA - How well can an algorithm determine how “cluttered” a web page is, as opposed to an actual person making the same determination? That’s hard to say for certain. With so many pages on the web, asking people to review pages for clut read more »
1 Comment     
Avatar Went Hot: February 28, 2008 - 2:45 pm
Posted By: theGypsy 134 days ago
Topic Type: News Story (Jump to http://www.seobythesea.com)
Category: Yahoo SEO
- SEO by the SEA - What I found most interesting about the document was the change in focus of a search engine from crawling and understanding individual pages to understanding how pages within a site relate to each other.

How do the topics and read more »
3 Comments     
Avatar Went Hot: February 28, 2008 - 1:13 am
Posted By: patrickaltoft 134 days ago
Topic Type: News Story (Jump to http://www.ysearchblog.com)
Category: Yahoo SEO
That's right -- you heard it correctly -- the Yahoo! Search experience will soon be open. read more »
5 Comments     
Avatar Went Hot: February 23, 2008 - 5:57 am
Posted By: identity 139 days ago
Topic Type: News Story (Jump to http://blogs.cnet.com)
Category: Yahoo Other
With Flickr's recent change of adding nofollows, be sure to check out the links that, at least so far, are still nofollow free. read more »
4 Comments     
Avatar Went Hot: February 21, 2008 - 11:15 am
Posted By: Gab 139 days ago
Topic Type: Discussion
Category: Yahoo Other
Flickr, once a popular source of dofollow links for SEOs has recently turned its links to nofollow automatically! Whereas you could link to your site(s) before and pass juice, now external links are nofollowed. This raises important issues:

1) Is read more »
16 Comments     
Avatar Went Hot: February 18, 2008 - 7:40 am
Posted By: ColinCochrane 143 days ago
Topic Type: News Story (Jump to http://www.colincochrane.com)
Category: Yahoo Searching
It appears that within the past 2-3 days the popular social book-marking site del.icio.us has started blocking the major search engine spiders from crawling their site.

This isn't a simple robots.txt exclusion either, but rather a 404 response t read more »
14 Comments     
Avatar Went Hot: February 17, 2008 - 12:31 am
Posted By: LtDraper 144 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Yahoo Other
I think the title says it all. read more »
3 Comments     
Avatar Went Hot: February 13, 2008 - 12:09 pm
Posted By: UtahSEOpro 147 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo
The expected Yahoo layoffs started a few hours ago. Two very good people I know are among those cut. No doubt we're going to be hearing from many more. Not much more to report about it at the moment, but I expect over the coming day, we'll have a be read more »
5 Comments     
Avatar Went Hot: February 12, 2008 - 10:12 am
Posted By: dedmond29 148 days ago
Topic Type: News Story (Jump to http://www.seobythesea.com)
Category: Yahoo
SEO by the Sea takes a detailed look at a Yahoo patent application which describes a number of the ways to learn and understand the use of phrases in documents on the Web.

Longer post but worth the time to read for those interested in how search read more »
1 Comment     
Avatar Went Hot: February 4, 2008 - 9:27 pm
Posted By: SpostareDuro 155 days ago
Topic Type: News Story (Jump to http://www.seobythesea.com)
Category: Yahoo SEO
These patent documents provide a peek at how some data collected about how people use the Web, and about the Web itself, may impact both search and advertising on the Web. read more »
3 Comments     


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