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The oldest of the web's major search engines, Yahoo is arguably the most successful competitor to Google, in terms of coverage of the web, use by searchers and advertising reach. For more background, see Yahoo news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Yahoo, which we all know has been cutting back substantially and looking for sources of extra revenue, has devised a new plan to bring in some income by clearing out it closet of premium domain names on the open market. Last night, Yahoo sold Contes read more »
5 Comments     
Yahoo! recently announced their role in creating and supporting Common Tag, a new semantic tagging format. read more »
8 Comments     
"I had the fortune of meeting Yahoo’s new CEO Carole Bartz last night. It was an interesting juxtaposition with the Google earnings call that was going on simultaneously and so I’ll provide a brief comment on both." read more »
1 Comment     
Bill Sklawski writes, "A newly published Yahoo patent application gives us some ideas on how it might extract keywords from the URLs of pages, and ranks them, as well as using information uncovered in the process to determine which pages to crawl fi read more »
3 Comments     
How to fix Yahoo by making them an online advertising powerhouse. read more »
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Andy Beal writes, "Someone over at Yahoo made the bone-headed decision to start unilaterally messing with the keywords and bids of sponsored search customers. If that wasn’t bad enough, Yahoo just updated its Terms & Conditions–making advertisers fu read more »
9 Comments     
Stay here and get straight to my answers? For really real? read more »
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"i will be participating in the search for my successor, and i will continue as ceo until the board selects a new ceo. once a successor is named, i will return to my previous role as chief yahoo and continue to serve as a director on the board." read more »
3 Comments     
When Yahoo Buzz launched back in February of 2008, it was thought by many to be the next big player in the social news community space.

This was largely due to the fact that if your content got the most “buzz” it had a chance to be featured on Ya read more »
5 Comments     
Sometime in May, Yahoo has acquired a web service company called IndexTools. Now, several months after Yahoo is making use of their acquisition with a new service Web Analytics for Business websites. This service helps to create a feedback mechanism read more »
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Learn how to increase your calls on Yahoo! Local in about 15 minuets. read more »
1 Comment     
Indenting has just begun at Yahoo Search. read more »
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6 easy steps to 301ing your Yahoo! store. read more »
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A strange new bug in the search feature of the Yahoo Directory seems to be showing sites either hosted or extensively cross-linked with the site you are searching for. read more »
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Some interesting forward thinking from the folks at Yahoo as translated by the one and only Bill Slawski

SEO by the Sea - With an increase in recent years of social sites that contain lists of sites or songs or videos, search engines may be cons read more »
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When life hands you lemons, don't just make lemonade! Think bigger than that! Roll out a nationwide chain of lemonade stands and cash out with an IPO. SEO Jessica Bowman was one of the first in the Yahoo! Brains to drain, but look who's laughing all read more »
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Barry Schwartz bids adieu to our favorite SEO 1.0 tool. read more »
7 Comments     
Stephen T, in-house SEO at LocateTV does an outstanding job visually walking us through the process of implementing enhanced listing parameters in Yahoo SearchMonkey, with SERP results that include photos, links, etc.

Applying these tactics cou read more »
1 Comment     
As Danny puts it, Yahoo's leadership has done a piss-poor job making people believe there's hope, he's stepped up and given it a swing. As SS Yahoo appears to be sinking, Danny gives us the counter view on the company's future. read more »
9 Comments     
SEMpdx Member Tracy Chapman shares with the Yahoo PPC folks (and us) why she won't allow her Yahoo accounts to be optimized without her consent. read more »
3 Comments     
The Yahoo patent application introduces the idea of a search category commercialization index, which could be calculated by looking at two or more metrics: (1) Number of searches within the category; (2) Number of total advertisers in the category; read more »
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Earlier this month, Yahoo! unveiled its new oneSearch, which includes voice-based search. Since this was an exclusive BlackBerry download, I decided to give it a test run. We were told by Yahoo! execs that oneSearch will learn my style of speech ove read more »
2 Comments     
Yahoo search just doesn't understand user experience - no wonder it lags behind Google. read more »
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Yahoo has announced the launch of their new crawler, Yahoo! Slurp 3.0. 3.0 is slowly being pushed out over the course of the "next several weeks," including "some infrastructure updates," Yahoo said. I suspect the recent changes we reported with the read more »
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Lots of reports about a weekend Yahoo Search update. No official word from Yahoo yet, but it seems like we got a major Yahoo update going on. read more »
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