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The oldest of the web's major search engines, Yahoo is arguably the most successful competitor to Google, in terms of coverage of the web, use by searchers and advertising reach. For more background, see Yahoo news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: January 6, 2009 - 5:35 pm
Posted By: DavidWallace 2 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Yahoo Paid Search
Andy Beal writes, "Someone over at Yahoo made the bone-headed decision to start unilaterally messing with the keywords and bids of sponsored search customers. If that wasn’t bad enough, Yahoo just updated its Terms & Conditions–making advertisers fu read more »
9 Comments     
Avatar Went Hot: December 4, 2008 - 10:30 am
Posted By: ericbramlett 36 days ago
Topic Type: News Story (Jump to http://www.huomah.com)
Category: Yahoo Other
Stay here and get straight to my answers? For really real? read more »
8 Comments     
Avatar Went Hot: November 17, 2008 - 7:51 pm
Posted By: chriswinfield 51 days ago
Topic Type: News Story (Jump to http://kara.allthingsd.com)
Category: Yahoo
"i will be participating in the search for my successor, and i will continue as ceo until the board selects a new ceo. once a successor is named, i will return to my previous role as chief yahoo and continue to serve as a director on the board." read more »
3 Comments     
Avatar Went Hot: October 29, 2008 - 2:34 pm
Posted By: UtahSEOpro 71 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo
When Yahoo Buzz launched back in February of 2008, it was thought by many to be the next big player in the social news community space.

This was largely due to the fact that if your content got the most “buzz” it had a chance to be featured on Ya read more »
5 Comments     
Avatar Went Hot: October 10, 2008 - 9:20 am
Posted By: UtahSEOpro 91 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Yahoo
Sometime in May, Yahoo has acquired a web service company called IndexTools. Now, several months after Yahoo is making use of their acquisition with a new service Web Analytics for Business websites. This service helps to create a feedback mechanism read more »
4 Comments     
Avatar Went Hot: August 28, 2008 - 9:38 am
Posted By: steveespinosa 134 days ago
Topic Type: News Story (Jump to http://www.stephenespinosa.com)
Category: Yahoo
Learn how to increase your calls on Yahoo! Local in about 15 minuets. read more »
1 Comment     
Avatar Went Hot: August 20, 2008 - 6:07 am
Posted By: rustybrick 142 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Yahoo Searching
Indenting has just begun at Yahoo Search. read more »
Discuss     
Avatar Went Hot: August 16, 2008 - 5:59 pm
Posted By: cledford 147 days ago
Topic Type: News Story (Jump to http://www.3tailer.com)
Category: Yahoo Other
6 easy steps to 301ing your Yahoo! store. read more »
7 Comments     
Avatar Went Hot: July 17, 2008 - 1:33 am
Posted By: ViperChill 176 days ago
Topic Type: News Story (Jump to http://www.blogstorm.co.uk)
Category: Yahoo SEO
A strange new bug in the search feature of the Yahoo Directory seems to be showing sites either hosted or extensively cross-linked with the site you are searching for. read more »
Discuss     
Avatar Went Hot: July 10, 2008 - 3:04 am
Posted By: theGypsy 184 days ago
Topic Type: News Story (Jump to http://www.seobythesea.com)
Category: Yahoo Searching
Some interesting forward thinking from the folks at Yahoo as translated by the one and only Bill Slawski

SEO by the Sea - With an increase in recent years of social sites that contain lists of sites or songs or videos, search engines may be cons read more »
Discuss     
Avatar Went Hot: July 3, 2008 - 9:17 am
Posted By: robsnell 190 days ago
Topic Type: News Story (Jump to http://www.seminhouse.com)
Category: Yahoo
When life hands you lemons, don't just make lemonade! Think bigger than that! Roll out a nationwide chain of lemonade stands and cash out with an IPO. SEO Jessica Bowman was one of the first in the Yahoo! Brains to drain, but look who's laughing all read more »
5 Comments     
Avatar Went Hot: July 1, 2008 - 12:57 pm
Posted By: andrewsho 192 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo
Barry Schwartz bids adieu to our favorite SEO 1.0 tool. read more »
7 Comments     
Avatar Went Hot: June 22, 2008 - 9:21 am
Posted By: seanmag 203 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Yahoo SEO
Stephen T, in-house SEO at LocateTV does an outstanding job visually walking us through the process of implementing enhanced listing parameters in Yahoo SearchMonkey, with SERP results that include photos, links, etc.

Applying these tactics cou read more »
1 Comment     
Avatar Went Hot: June 20, 2008 - 11:11 am
Posted By: NickWilsdon 202 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo Other
As Danny puts it, Yahoo's leadership has done a piss-poor job making people believe there's hope, he's stepped up and given it a swing. As SS Yahoo appears to be sinking, Danny gives us the counter view on the company's future. read more »
9 Comments     
Avatar Went Hot: June 7, 2008 - 6:54 pm
Posted By: toddmintz 216 days ago
Topic Type: News Story (Jump to http://www.semportland.com)
Category: Yahoo Paid Search
SEMpdx Member Tracy Chapman shares with the Yahoo PPC folks (and us) why she won't allow her Yahoo accounts to be optimized without her consent. read more »
3 Comments     
Avatar Went Hot: June 6, 2008 - 2:47 pm
Posted By: annie7 216 days ago
Topic Type: News Story (Jump to http://www.seobythesea.com)
Category: Yahoo
The Yahoo patent application introduces the idea of a search category commercialization index, which could be calculated by looking at two or more metrics: (1) Number of searches within the category; (2) Number of total advertisers in the category; read more »
Discuss     
Avatar Went Hot: April 30, 2008 - 6:06 pm
Posted By: Sugarrae 253 days ago
Topic Type: News Story (Jump to http://www.bbgeeks.com)
Category: Yahoo Other
Earlier this month, Yahoo! unveiled its new oneSearch, which includes voice-based search. Since this was an exclusive BlackBerry download, I decided to give it a test run. We were told by Yahoo! execs that oneSearch will learn my style of speech ove read more »
2 Comments     
Avatar Went Hot: April 28, 2008 - 7:56 pm
Posted By: iBrian 255 days ago
Topic Type: News Story (Jump to http://www.internetbusiness.co.uk)
Category: Yahoo Searching
Yahoo search just doesn't understand user experience - no wonder it lags behind Google. read more »
4 Comments     
Avatar Went Hot: April 15, 2008 - 3:40 am
Posted By: UtahSEOpro 269 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo
Yahoo has announced the launch of their new crawler, Yahoo! Slurp 3.0. 3.0 is slowly being pushed out over the course of the "next several weeks," including "some infrastructure updates," Yahoo said. I suspect the recent changes we reported with the read more »
Discuss     
Avatar Went Hot: April 14, 2008 - 7:50 am
Posted By: rustybrick 269 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Yahoo SEO
Lots of reports about a weekend Yahoo Search update. No official word from Yahoo yet, but it seems like we got a major Yahoo update going on. read more »
2 Comments     
Avatar Went Hot: April 10, 2008 - 12:41 pm
Posted By: SnoopBloggyBlog 273 days ago
Topic Type: News Story (Jump to http://www.betanews.com)
Category: Yahoo
In what appears to be a very carefully considered, strategically phrased statement this afternoon, Yahoo said it will actually test carrying Google's ads on its own pages, calling the test a "strategic alternative." Microsoft isn't happy and quickly read more »
5 Comments     
Avatar Went Hot: April 8, 2008 - 3:01 pm
Posted By: WebGeek 277 days ago
Topic Type: News Story (Jump to http://www.searchmarketinggurus.com)
Category: Yahoo
Apparently the line has been drawn in the sand by Microsoft's Steve Balmer in a letter sent to Yahoo today. That line is three weeks to see some kind of progress in Microsoft's bid to take over Yahoo! read more »
9 Comments     
Avatar Went Hot: March 24, 2008 - 2:10 pm
Posted By: theGypsy 290 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo Other
Search Engine Land - There is a cautionary tale for Yahoo, Google or any company that allows user generated content in their local product. These affiliate spammers are deceptively providing a "service" that is unneeded and unwanted. Whatever they a read more »
10 Comments     
Avatar Went Hot: March 14, 2008 - 10:01 am
Posted By: DoshDosh 301 days ago
Topic Type: News Story (Jump to http://www.techcrunch.com)
Category: Yahoo Other
Yahoo’s embrace of all things open continues today - expect an announcement in an hour or so that they are expanding their Open Search Platform that we wrote about last month. In that previous announcement, Yahoo talked about their plans to allow th read more »
3 Comments     
Avatar Went Hot: March 5, 2008 - 1:16 pm
Posted By: Calamier 309 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Yahoo Searching
Rand Fishkin talks about Yahoo's new Open Search Platform, which allows site owners to supply Yahoo with information and customize the way their SERP results appear. There is also a brief interview with Amit Kumar, an engineer from Yahoo who had th read more »
1 Comment     


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