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Yahoo Paid Search

Topics related to getting listed through search advertising at YahooFor more background, see Yahoo Paid Search news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:

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54
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Why I’ve Never Been More Embarrassed for Yahoo

Went Hot: January 6, 2009 - 5:35 pm
Posted By: DavidWallace 179 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Yahoo Paid Search

Andy Beal writes, "Someone over at Yahoo made the bone-headed decision to start unilaterally messing with the keywords and bids of sponsored search customers. If that wasn’t bad enough, Yahoo just updated its Terms & Conditions–making advertisers fu read more »

9 Comments

47
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Yahoo to “Optimize” My Paid Placement Accounts? No Way!

Went Hot: June 7, 2008 - 6:54 pm
Posted By: toddmintz 393 days ago
Topic Type: News Story (Jump to http://www.semportland.com)
Category: Yahoo Paid Search

SEMpdx Member Tracy Chapman shares with the Yahoo PPC folks (and us) why she won't allow her Yahoo accounts to be optimized without her consent. read more »

3 Comments

33
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Yahoo Serving Images in Sponsored Search Listings

Went Hot: January 11, 2008 - 7:47 am
Posted By: lorenbaker 540 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Yahoo Paid Search

Yahoo is testing the serving of images within their sponsored search results by placing them within their Yahoo Directory listings. Many third party publishers use this technique to enhnace click thru, funny to see Yahoo doing the same. read more »