Google AdWords
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Topics about getting listed through search advertising at Google. For more background, see Google AdWords stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: February 22, 2008 - 2:35 pm
Posted By: DanThies 197 days ago
Topic Type: News Story (Jump to http://www.seofaststart.com)
Category: Google AdWords
Not satisfied with fooling Adwords advertisers via expanded broad matching and "free campaign optimization," Google has invented a new way to empty your wallet. read more »
7 Comments     
Avatar Went Hot: April 29, 2008 - 9:48 am
Posted By: EricLander 130 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the sponsored search results (AdWords) were three separate variable names and values. The numbers that ha read more »
9 Comments     
Avatar Went Hot: October 24, 2007 - 7:41 am
Posted By: aimClear 318 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google AdWords
Irrelevant Keywords? Unrelated Ad Copy? Useless Landing Pages? Google AdWords quality score rankings SPECIFICS NOW AVAILABLE in Webmaster Central. read more »
1 Comment     
Avatar Went Hot: October 15, 2007 - 1:45 am
Posted By: aimClear 327 days ago
Topic Type: News Story (Jump to http://www.ppcthink.com)
Category: Google AdWords
Hiring PPC "Helpers" for your SEM firm can be harrowing. Mistakes can cost your clients hundreds of thousands of dollars and set campaigns back months. FlyingRose offers training solutions. read more »
3 Comments     
Avatar Went Hot: June 8, 2008 - 1:22 pm
Posted By: mwilton13 92 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
Information on some great tools for getting an edge on your AdWords competitors. read more »
4 Comments     
Avatar Went Hot: June 25, 2008 - 9:41 am
Posted By: rustybrick 73 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Google AdWords
I am in awe of the detail in the data Google Ad Planner gives us for free. I have posted some screen shots of it. It is crazy! Blows Google Trends away. read more »
5 Comments     
Avatar Went Hot: May 10, 2008 - 9:48 am
Posted By: rustybrick 120 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Google AdWords
Ready or not, the landing page load time is coming to the AdWords quality score in June. I have screen shots of the new report Google is displaying so you can be prepared. Good luck! read more »
Discuss     
Avatar Went Hot: July 25, 2008 - 12:03 pm
Posted By: Drupal 44 days ago
Topic Type: News Story (Jump to http://www.getelastic.com)
Category: Google AdWords
Do you broad or phrase match keywords in Adwords? By default, you can't see which terms Adwords uses to trigger your ads - it could be totally bogus keywords!

You need this hack to expose exact keyword referrals, or you'll spend too much on Adwor read more »
1 Comment     
Avatar Went Hot: July 26, 2008 - 9:18 am
Posted By: Drupal 44 days ago
Topic Type: News Story (Jump to http://www.getelastic.com)
Category: Google AdWords
Discusses your options for handling low CTR% keywords, and a diagnostic list of reasons why you may have low CTR - with recommended actions for each. Also, when is low CTR% a GOOD thing, and what do you do with poor converting and negative ROI keywo read more »
4 Comments     
Avatar Went Hot: August 29, 2008 - 4:21 am
Posted By: storyspinner 9 days ago
Topic Type: News Story (Jump to http://www.semclubhouse.com)
Category: Google AdWords
Automatic Match is Google’s new feature that allows AdWords managers to receive clicks in their PPC campaigns without the need to select specific keywords. In two previous posts, Jim took a somewhat negative shot at Google’s “Automatic Match” featur read more »
4 Comments     
Avatar Went Hot: May 7, 2008 - 6:34 am
Posted By: DoshDosh 123 days ago
Topic Type: News Story (Jump to http://www.seofaststart.com)
Category: Google AdWords
I'm sure the title of this post is going to make a few folks upset. Don't worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test.

That's because, for most Adwor read more »
7 Comments     
Avatar Went Hot: April 29, 2008 - 9:12 am
Posted By: Lisadit 130 days ago
Topic Type: News Story (Jump to http://www.seo-chicks.com)
Category: Google AdWords
New SEO-Chicklet, Rebecca Scott writes a hilarious analogy how Google AdWords content matching is a bit like online dating. One for the ladies =) read more »
6 Comments     
Avatar Went Hot: May 9, 2008 - 8:51 am
Posted By: DaveDavis 123 days ago
Topic Type: News Story (Jump to http://www.semgeek.com)
Category: Google AdWords
If you have ever had a few glasses of Cabernet Sauvignon or a couple bottles of beer while working over the weekend at home, it could be pretty easy to get a little side tracked, especially if you have many diverse clients with similar keyword segme read more »
Discuss     
Avatar Went Hot: April 25, 2008 - 3:16 am
Posted By: Drupal 135 days ago
Topic Type: News Story (Jump to http://www.getelastic.com)
Category: Google AdWords
Google appears to be testing new displays of paid search ads with URLs above ad copy rather than below in certain regions. See screenshots. read more »
2 Comments     
Avatar Went Hot: October 21, 2007 - 2:32 pm
Posted By: St0n3y 323 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Google AdWords
Janet Miller did a search for “google adwords editor” today on Google and the following AdWords ad appeared: read more »
2 Comments     
Avatar Went Hot: May 28, 2008 - 2:57 pm
Posted By: avi 101 days ago
Topic Type: News Story (Jump to http://www.shimonsandler.com)
Category: Google AdWords
Shimon reveals some data which should help you gauge your CTR's based on the average in your vertical. read more »
2 Comments     
Avatar Went Hot: March 12, 2008 - 3:01 am
Posted By: ANOnym 179 days ago
Topic Type: News Story (Jump to http://www.jayweintraub.com)
Category: Google AdWords
Jay describes how Google disables accounts automatically, based on some imperfect algorithms. He and his friend got his Google AdWords accounts disabled because Jay's account was seemingly linked to a bad one and his friend's keywords were irrelevan read more »
1 Comment     
Avatar Went Hot: July 10, 2008 - 11:46 am
Posted By: rustybrick 58 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Google AdWords
Seems like many advertisers were hit with a major spike in minimum bids due to the AdWords landing page quality score update. This seems to have happened last night. read more »
3 Comments     
Avatar Went Hot: July 3, 2008 - 9:17 am
Posted By: PixelBella 67 days ago
Topic Type: News Story (Jump to http://www.huomah.com)
Category: Google AdWords
View case study. Brian Carter shows how to use Google AdWords to prioritize local search marketing efforts. Article covers four ways to get a good number of geotargeted clicks from local AdWords campaigns:

1. Geotargeting at the Campaign Level
2 read more »
2 Comments     
Avatar Went Hot: October 26, 2007 - 5:48 am
Posted By: aimClear 316 days ago
Topic Type: News Story (Jump to http://www.aimclearblog.com)
Category: Google AdWords
ARGGH-even if you OWN a Best Western Hotel you can't use "Best Western" as keyword or in ad EVEN if Best Western corporate REFUSES to buy PPC in your market. read more »
8 Comments     
Avatar Went Hot: May 14, 2008 - 5:05 pm
Posted By: Lyndon 116 days ago
Topic Type: News Story (Jump to http://www.searchlaboratory.com)
Category: Google AdWords
"Search behaviour and the performance of your campaign can be modelled mathematically using probability theory to make informed decisions that will maximise your profit." read more »
14 Comments     
Avatar Went Hot: March 8, 2008 - 4:48 am
Posted By: discuit 185 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google AdWords
A WebmasterWorld thread tipped both Search Engine Watch and Search Engine Roundtable (that's me) off on the fact that Google has added an additional quality score factor to the AdWords ranking algorithm. read more »
10 Comments     
Avatar Went Hot: December 21, 2007 - 7:53 am
Posted By: 97thfloor 262 days ago
Topic Type: News Story (Jump to http://www.apollosem.org)
Category: Google AdWords
A "Must Bookmark" how to on getting the exact phrase data from your Adwords campaigns via analytics. You CAN expose your specific AdWords Keyword Data beyond the dreaded “other unique queries” in the AdWords Search Query Report with Google Analytics read more »
11 Comments     
Avatar Went Hot: April 5, 2008 - 10:20 am
Posted By: bhartzer 157 days ago
Topic Type: News Story (Jump to http://www.vizioninteractive.com)
Category: Google AdWords
Beginning April 1, 2008, Google has officially changed their display URL policy. In short, what that means is that the URL that shows in your ad absolutely must be the URL that visitors get to when they click on your ad. read more »
5 Comments     
Avatar Went Hot: August 13, 2008 - 5:22 am
Posted By: ciaran 26 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Google AdWords
Some nice, practical advice on how to manage competitive, high-volume keywords that can't be dumped even when the CPA is too high to fit ROI targets. read more »
Discuss     


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