Google AdWords
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Topics about getting listed through search advertising at Google. For more background, see Google AdWords stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Not satisfied with fooling Adwords advertisers via expanded broad matching and "free campaign optimization," Google has invented a new way to empty your wallet. read more »
7 Comments     
Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the sponsored search results (AdWords) were three separate variable names and values. The numbers that ha read more »
9 Comments     
Irrelevant Keywords? Unrelated Ad Copy? Useless Landing Pages? Google AdWords quality score rankings SPECIFICS NOW AVAILABLE in Webmaster Central. read more »
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Hiring PPC "Helpers" for your SEM firm can be harrowing. Mistakes can cost your clients hundreds of thousands of dollars and set campaigns back months. FlyingRose offers training solutions. read more »
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Information on some great tools for getting an edge on your AdWords competitors. read more »
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I am in awe of the detail in the data Google Ad Planner gives us for free. I have posted some screen shots of it. It is crazy! Blows Google Trends away. read more »
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Ready or not, the landing page load time is coming to the AdWords quality score in June. I have screen shots of the new report Google is displaying so you can be prepared. Good luck! read more »
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Do you broad or phrase match keywords in Adwords? By default, you can't see which terms Adwords uses to trigger your ads - it could be totally bogus keywords!

You need this hack to expose exact keyword referrals, or you'll spend too much on Adwor read more »
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Discusses your options for handling low CTR% keywords, and a diagnostic list of reasons why you may have low CTR - with recommended actions for each. Also, when is low CTR% a GOOD thing, and what do you do with poor converting and negative ROI keywo read more »
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Automatic Match is Google’s new feature that allows AdWords managers to receive clicks in their PPC campaigns without the need to select specific keywords. In two previous posts, Jim took a somewhat negative shot at Google’s “Automatic Match” featur read more »
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I'm sure the title of this post is going to make a few folks upset. Don't worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test.

That's because, for most Adwor read more »
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New SEO-Chicklet, Rebecca Scott writes a hilarious analogy how Google AdWords content matching is a bit like online dating. One for the ladies =) read more »
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If you have ever had a few glasses of Cabernet Sauvignon or a couple bottles of beer while working over the weekend at home, it could be pretty easy to get a little side tracked, especially if you have many diverse clients with similar keyword segme read more »
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Google appears to be testing new displays of paid search ads with URLs above ad copy rather than below in certain regions. See screenshots. read more »
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Janet Miller did a search for “google adwords editor” today on Google and the following AdWords ad appeared: read more »
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Shimon reveals some data which should help you gauge your CTR's based on the average in your vertical. read more »
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Jay describes how Google disables accounts automatically, based on some imperfect algorithms. He and his friend got his Google AdWords accounts disabled because Jay's account was seemingly linked to a bad one and his friend's keywords were irrelevan read more »
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Seems like many advertisers were hit with a major spike in minimum bids due to the AdWords landing page quality score update. This seems to have happened last night. read more »
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View case study. Brian Carter shows how to use Google AdWords to prioritize local search marketing efforts. Article covers four ways to get a good number of geotargeted clicks from local AdWords campaigns:

1. Geotargeting at the Campaign Level
2 read more »
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ARGGH-even if you OWN a Best Western Hotel you can't use "Best Western" as keyword or in ad EVEN if Best Western corporate REFUSES to buy PPC in your market. read more »
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"Search behaviour and the performance of your campaign can be modelled mathematically using probability theory to make informed decisions that will maximise your profit." read more »
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A WebmasterWorld thread tipped both Search Engine Watch and Search Engine Roundtable (that's me) off on the fact that Google has added an additional quality score factor to the AdWords ranking algorithm. read more »
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A "Must Bookmark" how to on getting the exact phrase data from your Adwords campaigns via analytics. You CAN expose your specific AdWords Keyword Data beyond the dreaded “other unique queries” in the AdWords Search Query Report with Google Analytics read more »
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Beginning April 1, 2008, Google has officially changed their display URL policy. In short, what that means is that the URL that shows in your ad absolutely must be the URL that visitors get to when they click on your ad. read more »
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Some nice, practical advice on how to manage competitive, high-volume keywords that can't be dumped even when the CPA is too high to fit ROI targets. read more »
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