Search Marketing
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Here you'll find topics about the practice of search engine marketing (SEM), which involves generating traffic and sales via search engines. For more background, see Search Marketing news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: September 4, 2007 - 7:52 pm
Posted By: MattMcGee 305 days ago
Topic Type: News Story (Jump to http://www.smallbusinesssem.com)
Category: SEO
Back by popular demand - one year later! read more »
32 Comments     
Avatar Went Hot: July 12, 2007 - 3:48 pm
Posted By: tamar 359 days ago
Topic Type: News Story (Jump to http://www.smallbusinesssem.com)
Category: SEO
I often get asked to review a web site and give quick feedback on the site’s SEO. The issue: Is the site doing well, or in desperate need of SEO help? To answer those questions, I’ve developed a speedy system to go through a site and take a quick SE read more »
31 Comments     
Avatar Went Hot: September 11, 2007 - 5:12 pm
Posted By: vanessafox 298 days ago
Topic Type: News Story (Jump to http://www.vanessafoxnude.com)
Category: SEO
But why is this quiz so wrong? Too many of the questions go beyond the science and into the art of SEO, where things are fluid and changing and open to interpretation. The quiz is more accurately a test of how much of your personal SEO philosophy ma read more »
33 Comments     
Avatar Went Hot: July 15, 2007 - 5:10 pm
Posted By: Lyndon 359 days ago
Topic Type: Discussion
Category: Link Building
Imagine you’re Google for as moment (I accept that’s not an easy challenge!). Your job is to do the “right” job and fairly and wisely and correctly rank web pages from all across the internet on any given search term. What a job! read more »
21 Comments     
Avatar Went Hot: October 17, 2007 - 8:17 am
Posted By: AndyBeard 262 days ago
Topic Type: News Story (Jump to http://seo-theory.com)
Category: SEO
When you start reading down the list, you might think Michael has gone absolutely bonkers, until you get to his explanations further down the page. read more »
26 Comments     
Avatar Went Hot: October 9, 2007 - 5:38 am
Posted By: peterdavanzo 271 days ago
Topic Type: News Story (Jump to http://www.linkjuicy.com)
Category: Link Building
In-depth interview on cutting edge PR and linking strategy. "If Google wins what’s going to happen is the market will go underground. You’re going to have to "know a guy" to get you links." read more »
5 Comments     
Avatar Went Hot: September 28, 2007 - 3:48 am
Posted By: webuildpages 282 days ago
Topic Type: News Story (Jump to http://www.jimboykin.com)
Category: Link Building
A few days ago the Cool Aid and FUD was passed around here about a site that was penalized in rankings because they sold a few links. Jim believes Google doesn't, nor ever will, penalize sites for selling links. Find out why! read more »
14 Comments     
Avatar Went Hot: September 28, 2007 - 2:02 pm
Posted By: Hobo 282 days ago
Topic Type: News Story (Jump to http://www.seobook.com)
Category: Search Marketing
Wow! Aaron Wall really delivers an impressive piece:

"I recently created the internet marketing mind map, covering just about everything I know about online marketing." read more »
13 Comments     
Avatar Went Hot: January 8, 2008 - 10:11 am
Posted By: MattMcGee 179 days ago
Topic Type: News Story (Jump to http://www.smallbusinesssem.com)
Category: SEO
Inspired by legendary basketball coach John Wooden, the SEO Success Pyramid is a guide to SEO success for everyone who's new to SEO and online marketing. Includes a free download of a printable graphic. I'd love any feedback! read more »
15 Comments     
Avatar Went Hot: April 21, 2008 - 9:24 am
Posted By: kevgibbo 75 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
"I have been thinking about this for a while. There are so many new SEOs getting into the game and unfortunately many of them are clueless wanna-be’s. How are we to distinguish between these posers and the “Real” deal?" read more »
14 Comments     
Avatar Went Hot: October 9, 2007 - 10:43 am
Posted By: Sebastian 270 days ago
Topic Type: News Story (Jump to http://sebastians-pamphlets.com)
Category: SEO
Here is my book on server sided redirects. It's a longish draft intended to bore you to death with geeky language and dull quotes from protocol standards and similar technical documents. For entertainment purposes it comes with search engine bashing read more »
16 Comments     
Avatar Went Hot: March 3, 2008 - 10:52 am
Posted By: chriswinfield 124 days ago
Topic Type: News Story (Jump to http://www.vanessafoxnude.com)
Category: SEO
Does Vanessa Fox really believe that? Read this post to find out... read more »
6 Comments     
Avatar Went Hot: June 9, 2008 - 9:56 am
Posted By: DoshDosh 26 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEO
Coming back from our SMX Advanced conference last week, I found myself doing some soul searching. How was it that some people could wonder if advanced SEO means spamming search engines? And have I been contributing to this confusion? For the record read more »
19 Comments     
Avatar Went Hot: June 21, 2008 - 7:49 am
Posted By: martinbowling 15 days ago
Topic Type: News Story (Jump to http://www.wolf-howl.com)
Category: Search Marketing
Michael Gray writes "Today Google released an new feature that gives away traffic stats and keywords for most websites on the internet. However what everyone failed to notice is that Google laid everyone else bare, naked and exposed but kept their o read more »
12 Comments     
Avatar Went Hot: February 18, 2008 - 9:54 am
Posted By: SiteMost 138 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: Other Search Marketing
I am curious if anyone else has noticed a trend over the past year or so where people (I have nobody specific in mind) in the search marketing business seem to increasingly gravitate towards becoming a “SEO celebrity”. It’s a bit like like moths to read more »
16 Comments     
Avatar Went Hot: January 31, 2008 - 12:25 pm
Posted By: gyutae 156 days ago
Topic Type: News Story (Jump to http://www.sugarrae.com)
Category: Link Building
Last year, I asked a bunch of the link development pros to sit down and do an interview on the topic of developing links in regards to seo. What I ended up with as a result was a six thousand plus word tutorial on developing backlinks. read more »
18 Comments     
Avatar Went Hot: March 4, 2008 - 8:05 am
Posted By: DazzlinDonna 123 days ago
Topic Type: News Story (Jump to http://www.polepositionmarketing.com)
Category: Link Building
What happens when you ask some of the world's foremost link building experts to dish out one of their most guarded secrets to the world in a single collaborative effort? They respond! read more »
8 Comments     
Avatar Went Hot: August 6, 2007 - 9:40 am
Posted By: mvandemar 334 days ago
Topic Type: News Story (Jump to http://smackdown.blogsblogsblogs.com)
Category: SEM Industry
I know I will take some heat for this one, especially as many will view this as some sort of personal attack against the SEO Community's Golden Boy. I feel, however, that since many people won't even recognize a spin job when they see one, that some read more »
50 Comments     
Avatar Went Hot: June 3, 2008 - 3:07 pm
Posted By: DavidWallace 32 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
John Carcutt - "Real SEOs used to go to forums all the time. As a matter of fact, I bet most Real SEOs learned the craft on those very forums. Now, Real SEOs post all of that hard earned knowledge on their own sites or friends blogs. Why give away t read more »
10 Comments     
Avatar Went Hot: December 28, 2007 - 8:36 am
Posted By: chriswinfield 190 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEM Industry
Vote for those special blogs that made your 2007 a little brighter in SEJ's 3rd annual awards... read more »
7 Comments     
Avatar Went Hot: April 30, 2008 - 7:54 am
Posted By: annie7 66 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEM Industry
SEORipOff.com - a complaint site where companies who have been ‘ripped off’ by an SEO firm can blast the company they contracted. So what are your views on SEORipOff.com and how do you feel niche service review or complaints sites fit in the busines read more »
6 Comments     
Avatar Went Hot: February 2, 2008 - 11:38 pm
Posted By: Wiep 154 days ago
Topic Type: News Story (Jump to http://www.seo-scientist.com)
Category: Link Building
When we analyze incoming links, we tend to focus on more or less the same set of link parameters. However, sometimes looking beyond the regular, can provide the opportunity to not only succeed in link building, but even dominate the niche you are co read more »
13 Comments     
Avatar Went Hot: June 17, 2008 - 12:51 pm
Posted By: Gab 18 days ago
Topic Type: News Story (Jump to http://www.davidmihm.com)
Category: Other Search Marketing
"I invited 20 experts active in the Local Search Marketing community to participate in this study, with the goal of identifying the factors that would be most helpful for ranking well in the Google and Yahoo Local Search algorithms, as well as techn read more »
26 Comments     
Avatar Went Hot: March 7, 2008 - 11:12 pm
Posted By: MattMcGee 120 days ago
Topic Type: News Story (Jump to http://www.stuntdubl.com)
Category: SEM Industry
(Ahem. Don't blame me. I didn't write the headline!) So, as Todd Malicoat tells us ... "here is what you should do if you really want to be a total outcast douchebag at an SEO Conference." read more »
10 Comments     
Avatar Went Hot: November 1, 2007 - 2:36 pm
Posted By: St0n3y 247 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Search Marketing
Robert says "Some wars can't be won. We've spent a week wrestling with Google's stance on nofollowing advertising and what actions we should take. What I've decided to do is share some of our instant messages over the past few days." Funny stuff! read more »
13 Comments     


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