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The oldest of the web's major search engines, Yahoo is arguably the most successful competitor to Google, in terms of coverage of the web, use by searchers and advertising reach. For more background, see Yahoo news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Flickr, once a popular source of dofollow links for SEOs has recently turned its links to nofollow automatically! Whereas you could link to your site(s) before and pass juice, now external links are nofollowed. This raises important issues:

1) Is read more »
16 Comments     
As Danny puts it, Yahoo's leadership has done a piss-poor job making people believe there's hope, he's stepped up and given it a swing. As SS Yahoo appears to be sinking, Danny gives us the counter view on the company's future. read more »
9 Comments     
It’s good to see folks in the search community challenging some assumptions behind PageRank, while introducing a new flavor of PageRank which replaces those assumptions with user data.

A patent application from Yahoo, published last week, takes read more »
6 Comments     
If you want real link data from Yahoo Site Explorer, it appears you now need to be logged into Site Explorer and authenticate your site.

They show different results based on that criteria now... read more »
3 Comments     
So Yahoo! came to him and told him that 65% of his traffic was from stolen credit cards, they have no way to track where the traffic exactly came from and that they were going to cancel his account. You can read several email's with him and Michell read more »
22 Comments     
Stephen T, in-house SEO at LocateTV does an outstanding job visually walking us through the process of implementing enhanced listing parameters in Yahoo SearchMonkey, with SERP results that include photos, links, etc.

Applying these tactics cou read more »
1 Comment     
Techcrunch just got word that Yahoo is testing the integration of Delicious user generated bookmarks into Yahoo search results pages (Yahoo acquired Delicious in late 2005). Some users will see the Delicious icon as part of their normal search resul read more »
13 Comments     
It appears that within the past 2-3 days the popular social book-marking site del.icio.us has started blocking the major search engine spiders from crawling their site.

This isn't a simple robots.txt exclusion either, but rather a 404 response t read more »
14 Comments     
The Yahoo patent application introduces the idea of a search category commercialization index, which could be calculated by looking at two or more metrics: (1) Number of searches within the category; (2) Number of total advertisers in the category; read more »
Discuss     
In what appears to be a very carefully considered, strategically phrased statement this afternoon, Yahoo said it will actually test carrying Google's ads on its own pages, calling the test a "strategic alternative." Microsoft isn't happy and quickly read more »
5 Comments     
Yahoo search just doesn't understand user experience - no wonder it lags behind Google. read more »
4 Comments     
SEMpdx Member Tracy Chapman shares with the Yahoo PPC folks (and us) why she won't allow her Yahoo accounts to be optimized without her consent. read more »
3 Comments     
Yahoo today is rolling out a series of changes to their search technology which on the usability side addresses the need for educating the searcher and helping them perform the search query which will lead them to relevant results. And on the findab read more »
3 Comments     
Search Engine Land - There is a cautionary tale for Yahoo, Google or any company that allows user generated content in their local product. These affiliate spammers are deceptively providing a "service" that is unneeded and unwanted. Whatever they a read more »
10 Comments     
This is my comprehensive guide to search engine optimization focusing on the new Yahoo! Search results, including, but not limited to, the Yahoo! Search Assist tools. Includes tips on optimizing Flickr, Yahoo Videos, Event Listings on Upcoming, and read more »
3 Comments     
The expected Yahoo layoffs started a few hours ago. Two very good people I know are among those cut. No doubt we're going to be hearing from many more. Not much more to report about it at the moment, but I expect over the coming day, we'll have a be read more »
5 Comments     
WALL STREET JOURNAL, WASHINGTON-Yahoo stock TUMBLED as 2 Chinese dissidents' families hoped congressional hearings into Yahoo's role in the men's imprisonment spurs their release. read more »
8 Comments     
Lots of reports about a weekend Yahoo Search update. No official word from Yahoo yet, but it seems like we got a major Yahoo update going on. read more »
2 Comments     
Barry Schwartz bids adieu to our favorite SEO 1.0 tool. read more »
7 Comments     
With Flickr's recent change of adding nofollows, be sure to check out the links that, at least so far, are still nofollow free. read more »
4 Comments     
Yahoo Site Explorer has just had a big backlink update making link counts a LOT lower. read more »
6 Comments     
- SEO by the SEA - What I found most interesting about the document was the change in focus of a search engine from crawling and understanding individual pages to understanding how pages within a site relate to each other.

How do the topics and read more »
3 Comments     
Yahoo’s embrace of all things open continues today - expect an announcement in an hour or so that they are expanding their Open Search Platform that we wrote about last month. In that previous announcement, Yahoo talked about their plans to allow th read more »
3 Comments     
After weeks of speculation, Yahoo announced on their fourth quarter earnings conference call that they will indeed be making layoffs, though a specific number was not given, according to CNBC. read more »
1 Comment     
I think the title says it all. read more »
3 Comments     


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