Yahoo Paid Search
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Topics related to getting listed through search advertising at YahooFor more background, see Yahoo Paid Search news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: June 7, 2008 - 6:54 pm
Posted By: toddmintz 127 days ago
Topic Type: News Story (Jump to http://www.semportland.com)
Category: Yahoo Paid Search
SEMpdx Member Tracy Chapman shares with the Yahoo PPC folks (and us) why she won't allow her Yahoo accounts to be optimized without her consent. read more »
3 Comments     
Avatar Went Hot: January 11, 2008 - 7:47 am
Posted By: lorenbaker 275 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Yahoo Paid Search
Yahoo is testing the serving of images within their sponsored search results by placing them within their Yahoo Directory listings. Many third party publishers use this technique to enhnace click thru, funny to see Yahoo doing the same. read more »
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Avatar Posted By: aimClear 260 days ago
Topic Type: News Story (Jump to http://www.clixmarketing.com)
Category: Yahoo Paid Search
Previous free Google resources & reviews from PPC Expert David Szetela were TREASURE trove-toolkits for educating PPC employees. Here is a review of Yahoo's new (great & free) 43-page PDF eBook. read more »
5 Comments     
Avatar Posted By: Jehochman 152 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo Paid Search
Yahoo! is shutting down their ambassador program for certifying professional PPC managers. Does this mean they'll also shut down Panama, their over-hyped, under-performing ad platform, and join Google's advertising network instead? read more »
6 Comments     
Avatar Posted By: Aussiewebmaster 93 days ago
Topic Type: News Story (Jump to http://blog.searchenginewatch.com)
Category: Yahoo Paid Search
Does the Microsoft Yahoo controversy have deeper meaning? Could patent 361 be the Holy Grail of our industry?

Read about the mystery worthy of a movie. read more »
1 Comment     
Avatar Posted By: billslawski 393 days ago
Topic Type: News Story (Jump to http://www.seobythesea.com)
Category: Yahoo Paid Search
A recent presentation at KDD 07 with Yahoo's Chief Data Officer, Usama Fayyad, describes some interesting Yahoo case studies on advertising that are definitely worth watching if you use paid search. The one on Harris Direct provides some intriguing read more »
1 Comment     
Avatar Posted By: jameszol 47 days ago
Topic Type: News Story (Jump to http://www.semvironment.com)
Category: Yahoo Paid Search
Screen shot shows that every link above the 'fold' is 'sponsored'...including those that are supposedly 'organic' through Yahoo!'s Search Submit Pro. You can get similar results by paying for clicks through business.com. read more »
3 Comments     
Avatar Posted By: AndrewGirdwood 218 days ago
Topic Type: News Story (Jump to http://www.theregister.co.uk)
Category: Yahoo Paid Search
Yahoo! did not infringe a businessman's rights by displaying adverts for other companies when users entered his trade marks as search terms. The High Court dismissed a lawsuit against the web giant as being "totally without merit."

The trade mark read more »
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Avatar Posted By: TimDineen 227 days ago
Topic Type: News Story (Jump to http://www.ysmblog.com)
Category: Yahoo Paid Search
YSMBlog: Following the auction model, we are changing the way we set the minimum bids required to participate in a Sponsored Search keyword market. In the next several weeks, we will start calculating a variable minimum bid for some of the keywords read more »
4 Comments     
Avatar Posted By: kevgibbo 317 days ago
Topic Type: News Story (Jump to http://news.bbc.co.uk)
Category: Yahoo Paid Search
Yahoo has reached a deal to start running advertisements in Adobe's popular PDF document-reading format. read more »
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Avatar Posted By: thinkingserious 317 days ago
Topic Type: News Story (Jump to http://www.ysmblog.com)
Category: Yahoo Paid Search
What is this quality index thing, why does it matter, and how can you make it better? read more »
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Avatar Posted By: searchcommander 372 days ago
Topic Type: News Story (Jump to http://www.pdxtc.com)
Category: Yahoo Paid Search
I'm pretty certain that the visibility of my original post on Sphinn is what caused Yahoo to change their policy about identifying these paid advertisements that were appearing at the top of the rankings. read more »
5 Comments     
Avatar Posted By: imnotadoctor 288 days ago
Topic Type: News Story (Jump to http://blog.evisibility.com)
Category: Yahoo Paid Search
Dear Yahoo,

I really want to work with you but when you make it hard for me to efficiently and effectively provide top quality service to my clients, it makes me reluctant. read more »
4 Comments     
Avatar Posted By: rodonnell 155 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Yahoo Paid Search
Now that Microsoft has removed its bid for Yahoo, Google has more room to do business with its number 1 competitor. If Google and Yahoo are able to strike a long term with their ad networks it will prevent Microsoft from making another run at Yahoo read more »
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Avatar Posted By: KateMorris 75 days ago
Topic Type: News Story (Jump to http://www.portentinteractive.com)
Category: Yahoo Paid Search
Portent Interactive covers a rather sad discovery that Yahoo outsources ad writing when optimizing client campaigns. WTF? read more »
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Avatar Posted By: skinner 177 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo Paid Search
It was only a matter of time... read more »
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Avatar Posted By: St0n3y 443 days ago
Topic Type: News Story (Jump to http://www.emarketingperformance.com)
Category: Yahoo Paid Search
Could Yahoo make finding their conversion tracking code any more difficult? One would think that one could go to Yahoo Search Marketing HELP and enter "conversion tracking" and be able to find help on where to find the tracking code. read more »
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Avatar Posted By: Eish 151 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo Paid Search
Efficient Frontier is out with new research looking at how the major search engines get search traffic outside their own search engines, including the remarkable stat that less than half of Yahoo's paid search clicks happen on its own search sites. read more »
6 Comments     
Avatar Posted By: rustybrick 151 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo Paid Search
Still waiting on confirmation from Yahoo. But it seems new to me that they are displaying a location under some ads. Google has been doing this for a long time.... read more »
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Avatar Posted By: ciaran 120 days ago
Topic Type: News Story (Jump to http://www.techcrunch.com)
Category: Yahoo Paid Search
They really don't want Microsoft to buy them, do they? read more »
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Avatar Posted By: mktgchelsea 299 days ago
Topic Type: News Story (Jump to http://www.techcrunch.com)
Category: Yahoo Paid Search
Jeremy Schoemaker was a leading affiliate for Yahoo’s Search Marketing program, but because 65% of the credit card transactions for new accounts turned out to be fraudulent, his account was deactivated. When Schoemaker challenged Yahoo to audit the read more »
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Avatar Posted By: dazzled 141 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: Yahoo Paid Search
This explains the abysmal click-through rates experienced with Yahoo paid search. read more »
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Avatar Posted By: ebkendo 190 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: Yahoo Paid Search
Great examples of workaround to get YSM and GA to play nicely together. Also links to Digital Alex for additional information and post explaining how to get MSN data to import into Google Analytics. read more »
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Avatar Posted By: cdanuloff 87 days ago
Topic Type: News Story (Jump to http://www.clickequations.com)
Category: Yahoo Paid Search
Why don't the search engines give fair and balanced advice, instead of pitching simplistic and rosey suggestions? A look on one recent Yahoo blog post as an example. read more »
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Avatar Posted By: mercylivi 68 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Yahoo Paid Search
Loren Becker saying, A collegue and Search Engine Journal reader emailed me over the weekend, to let me know that the Yahoo Paid Inclusion (Yahoo Search Submit) feed for his business, and that of his competitors have been experiencing problems, and read more »
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