Google AdWords
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Topics about getting listed through search advertising at Google. For more background, see Google AdWords stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Coast Digital can confirm that Google will be further lifting the restrictions on Gambling related bidding on their AdWords network. Google have confirmed to Coast Digital that Gambling affiliates and comparison websites will now be able to bid on s read more »
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Just came across this while searching for a bear claw - a tool used to shred pork - and noticed that the Target paid listing has a drop-down option that when clicked will show products, descriptions, and pricing related to your search. Anybody else read more »
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A week ago, Search Engine Roundtable reported that the Google Mobile team is using a new tool to track and monitor how popular feature requests are. Well, it seems like Google AdWords started their own similar tool, using Google Moderator. read more »
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Google Adword ads are now displaying Google Map & Google Base information in the Sponsored Link area on the main Google SERP. Article contains pictures of how the new ads look and react. read more »
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C'mon Google, do you really want me to use phrase matching for everything? You are going to get a lot less of my Client's $$. Please, please FIX IT! read more »
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AdWords is powerful and AdWords can be tricky. There are two main concepts to be sure you understand when you are advertising through AdWords. The two concepts that you need to fully understand are the where and how. read more »
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It has been a long time since I last wrote about CPC, specially Google Adwords.

Here are a few tips/tools I have recently started using a lot, with very positive impact... read more »
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Google are currently showing ads for their own AdWords PPC product for search terms including “Online Marketing Companies”, “Online Marketing” and “Web Marketing”. Is this a sign that the current economic climate has driven even Google to squeeze mo read more »
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People have been going bananas recently about Google’s Quality Score and how it affects their campaigns... read more »
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This is a misconception of ad agencies and clients who have done more media placement than pay per click. In media placement, you place your ad somewhere for a set fee, and that’s it. We can make analogies between that and pay per click, but it’s no read more »
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Create a Google Adwords campaign only takes a few minutes and it can quickly bring many visitors. As against when we start talking about profitability and qualified visitors, it is more difficult to know exactly what the performance of its campaigns read more »
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The 11 steps to write a good mailing !

1 - Attracting the attention of the customer with a hook on a striking unmet need, problem, statistics, a figure ...
2 - Identify and highlight a client's problems.
3 - Present the solution that you offe read more »
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Okay, it's not really a new program, but an idea for a greener PPC platform. read more »
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Once you are more established, and familiar with what keywords will convert well for you, investing in PPC is a natural progression. read more »
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I want to recommended every one that are doing PPC campaigns to use this tool. It is amazing how it can improve your performance and save a lot of time building campaigns.
This tool is not so expensive and easy to use, I'm using it for several mont read more »
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It’s now easy to sort by quality score within the editor to see where you should stop making bid changes and do some quality score optimization work. read more »
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I had unposted changes (created locally in Editor) but these were lost when I went to restore from the back up file. read more »
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Added functionality in the new version of AdWords Editor (7.0) allows you to quickly hone in on problem areas like keywords with a poor quality score and keywords where your bid is not high enough to be on the first page.

Here's a quick overview read more »
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$100.00 in Adwords Credit Giveaway: A Blogger at frusketing.com is offering $100.00 in adwords credit to those new marketers that take part in the contest he is running. read more »
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Here's what iCrossing think about the removal of Google's best practice funding in January. read more »
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News flash folks, Google AdWords is not perfect and can be exploited. There are times when people can go into the AdWords system and trick Google into serving up ads for phishing sites and malware downloads. Yes, this happens and happens often enoug read more »
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Did you know that the name of your adgroup affects quality score? It part of the "relevancy chain". Improve your adwords quality score with these simple organizational tweaks... read more »
2 Comments     
“Everyone has a plan until they get punched in the mouth.” This gem from heavyweight boxing legend Iron Mike Tyson also applies to AdWords account strategy, especially when starting a new account. read more »
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Google Adwords introduces a new and controversial keyword. read more »
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Google Ad for Mobile Devices read more »
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