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Topics related to getting listed through search advertising. For more background, see Microsoft adCenter news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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MSN Content Ads is still very new and in very limited beta. I suspect it will do much better in 2009, but it appears they still have a long way to go to earn the trust of publishers and take market share from Google AdSense. read more »
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Nobody expects a beta tool to be perfect, but you might expect offshoots of MS adCenter Labs to at least work for their own examples. Sadly, however, that's not the case... read more »
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On December 2, 2008, I(Brent) was invited to join MSN Adcenter’s new Publisher program, which is similar to Google’s Adsense in allowing webmasters to earn money by publishing ads on their site.

I decided to give the program a try and compare the read more »
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Microsoft Advertising/Live Search introduced a potentially great keyword research tool early November of this year at the Search Marketing Expo in London. It’s an Excel 2007 addin, which gives you the opportunity to very quickly build or expand Sear read more »
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Mels writeup of the IAB's Engage for Finance conference at London's Centre Point. read more »
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Second in the series..... read more »
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It looks like Microsoft is teaming up with SEMPO to attract more advertisers. They’re offering $1,000 in free clicks to SEMPO members. If you’re not currently a SEMPO member, you will need to register by December 31, 2008 to be eligible. read more »
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To help mitigate this seasonal increase in spend, there are a couple of strategies you can employ to help lower your CPC. Two of the most effective methods for lowering CPC are to bid across all match types as well as to include negative keywords. read more »
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How to manage the Big ROI Gap - Advice from Las Vegas! read more »
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What on earth should you be thinking about in these dark economic times, when you're faced with the question of where to spend you marketing $$$? read more »
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Microsoft's answer to Google's Adsense. Still in beta, but interesting just the same... read more »
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Some PPC tips from the adCenter team in response to the UK ad spend figures released today by the IAB read more »
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Microsoft comes up with a neat little desktop interface for their PPC service. read more »
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Check out adCenter's New Learning Center - love to get your feedback! read more »
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Just when you thought your PPC campaign's weren't getting the ROI they deserve...... read more »
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Tips on how to maximise your PPC campaigns in these lean times..... read more »
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Looks like Microsoft is getting sued for click fraud (again). This retailer is claiming that 20% of their clicks were fraudulent. Is anyone else seeing click fraud this high on MSN? read more »
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Updates to Microsoft adcenter- Revised keyword research tools read more »
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It's time to think about the holiday season! read more »
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Microsoft Advertising Is All Of A Twitter! - Follow Us At: http://twitter.com/adCenterBlog read more »
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Some French stats on Live Search in France vs Google and Yahoo! Plus some info on how you can target France with your PPC campaigns... read more »
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IS it just me, or does everyone else open another window, (or use toolbar), to search instead of searching from your profile on facebook and Myspace? read more »
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Just jotted down some thoughts after three years working at Microsoft...... read more »
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Details of MSN's desperate attempts to make a larger inroad into the UK PPC market read more »
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Changes to how adCenter ads rank on Live Search are being introduced to the UK & Canada read more »
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