Search Marketing
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Here you'll find topics about the practice of search engine marketing (SEM), which involves generating traffic and sales via search engines. For more background, see Search Marketing news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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I think this might help a bit in building links to your site as well as building a reputation for being able to get things done. read more »
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We all know that websites make money through ads and sales, but this article has some other great ways that I wouldn't have thought of. read more »
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Justifying the benefits and even necessity of a quality organic search engine optimization campaign is something that I find myself doing to the point of exhaustion with almost every new client. read more »
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Andrew Shotland from Local SEO Guide shares the advice of Sequoia Capital in an economic downturn: SEO... read more »
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Do you have a brand? If not, your site is part of a "cesspool." In AdAge Google's CEO Eric Schmidt explains the AdWords quality score and organic ranking algorithms in laymans terms: read more »
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Earlier this year Rand did a white board friday talking about how to get an seo job. A couple of years ago Rebecca covered the SEOmoz hiring process, with a full re-cap of how Jane became a 'mozzer. What follows is my take on a similar topic, two ye read more »
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This article discusses the issues with running a small budget pay per click campaign and gives some insight as to who to generate a positive ROI. We all know that small budgets=lack of data, but with the right assessment of the situation, you can st read more »
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Jane Copland wrote a good article about whether SEO degrees were needed. This inspired me to write a post on how a degree can help you in the SEO world, but not an SEO degree. read more »
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Many business owners get caught up with the need to increase traffic to their business website in order to increase sales and/or revenue. Increasing traffic to your website may or may not help increase sales depending on who the traffic is (whether read more »
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Brief article highlighting the importance of competitive research in SEO. read more »
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Thinking of hiring an SEO company? Here are five key questions to ask them first: read more »
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To discover mystery about how does Google index Adobe Flash, team from Web Design Beach decided to make experiment and try to find answers for lots of questions about Flash and Search Engine Optimization. read more »
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Within the industry we know what techniques are white, grey and black but trying to prove it to a court when the Google Guidelines are so vague would be quite a difficult task. read more »
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At present 95% of the people who use internet seem to be looking for any new creation or service via internet. Hence, Online Branding is the most important Corporate Advertising Strategy for any company trying to distinguish their creation/service f read more »
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A lot can be said for doing business online. The Internet is, after all, a global marketplace that can be leveraged by small and large businesses alike. Unrestricted by geographical confines, a website can be used to generate a lot of business or as read more »
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SEM and SEM are closely related, which is the activity more attractive? Which is term more searched in Google, and its related expressions? read more »
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That’s right, Christmas, again, already! Although this will be most peoples reaction as we are not even into October yet your PPC campaigns are still likely to be affected soon, if not already. read more »
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Search engines index web pages by deploying spiders to follow links from other web pages. During the indexing process the search engine also records relevant information pertaining to each page. read more »
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In this post, we will discuss the theory that search engine spiders are now programmed to crawl your site in a similar fashion to how a real-world user would; meaning that where you place internal links on your page could determine how Pagerank is d read more »
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Without on-going SEO your traffic will dwindle. Your website will slowly, inexorably, slip down the rankings into what Google this week, rather eyebrow-liftingly, referred to as the “cesspool” of the internet... read more »
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In the dynamic web pages contents, image, script, web design are separate on the server and when a user request an id then all the things comes jointly on the browser... read more »
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Once you start to study SEO you will no doubt be bombarded with information regarding links and how they are the currency of the Internet. read more »
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Over the past few weeks I have been writing articles including very targeted and specific keywords. The main goal in this organic traffic experiment is to generate a nice solid organic traffic flow from Google to my blog. The keywords I’m focusing o read more »
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This should be a no brainer, but for the newbies take note! read more »
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Some of the cool SEO tools I've come across the last few days I just had to share with you: read more »
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