Yahoo Paid Search
rss feed

Topics related to getting listed through search advertising at YahooFor more background, see Yahoo Paid Search news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
Show Me: Newest | Oldest | Most Sphinns So Far

Avatar Went Hot: January 6, 2009 - 5:35 pm
Posted By: DavidWallace 2 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Yahoo Paid Search
Andy Beal writes, "Someone over at Yahoo made the bone-headed decision to start unilaterally messing with the keywords and bids of sponsored search customers. If that wasn’t bad enough, Yahoo just updated its Terms & Conditions–making advertisers fu read more »
9 Comments     
Avatar Posted By: erachnid 43 days ago
Topic Type: News Story (Jump to http://www.conceptcurry.com)
Category: Yahoo Paid Search
YSM takes the Revenue Route - Yahoo! has now resorted to a new pricing structure wherein they have a fixed minimum bid price for high traffic keywords. read more »
Discuss     
Avatar Posted By: shalom 48 days ago
Topic Type: News Story (Jump to http://www.ysmblog.com)
Category: Yahoo Paid Search
If you market on Yahoo, and I don't mean just buy clicks, but actually market and track you would know that a large and I mean majority percentage of your clicks are coming from network partners, even if you OPT OUT of their content network! Most of read more »
Discuss     
Avatar Posted By: barnburner 64 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Yahoo Paid Search
Discussion of recent minimum bid changes made by Yahoo. read more »
Discuss     
Avatar Posted By: sheilahippert 78 days ago
Topic Type: News Story (Jump to http://www.apogee-search.com)
Category: Yahoo Paid Search
Yahoo! joins Ask.com as the only major search engine to offer specific ZIP code-based targeting to advertisers and shows that they can still compete with Google. read more »
Discuss     
Avatar Posted By: MetricVoodoo 78 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Yahoo Paid Search
Yahoo announces geo-targeting for Search Network ads. It's about dang time... read more »
Discuss     
Avatar Posted By: greggorio 86 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: Yahoo Paid Search
An interesting article about the skepticism of Yahoo's latest Content Match and if true, many advertisers may decide to put more money back into the ol' Yahoo pocketbook. Read more.... read more »
Discuss     
Avatar Posted By: Eloi 97 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Yahoo Paid Search
SEO roundtable stating that Yahoo is raising CPCs by 25%!! Yahoo's excuse is that there is "increased consumer buying activity..." which is just crazy. Wow, monetization gone mad. read more »
Discuss     
Avatar Posted By: jimmymac 122 days ago
Topic Type: News Story (Jump to http://www.searchlaboratory.com)
Category: Yahoo Paid Search
Using site targeting for Yahoo is highly influential in any PPC campaign- If only Google would follow suit! read more »
Discuss     
Avatar Posted By: jameszol 136 days ago
Topic Type: News Story (Jump to http://www.semvironment.com)
Category: Yahoo Paid Search
Screen shot shows that every link above the 'fold' is 'sponsored'...including those that are supposedly 'organic' through Yahoo!'s Search Submit Pro. You can get similar results by paying for clicks through business.com. read more »
3 Comments     
Avatar Posted By: getjiggy 155 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Yahoo Paid Search
You can get a Yahoo Search Marketing Credit Coupon by signing up here http://ymerchant.com . read more »
Discuss     
Avatar Posted By: mercylivi 157 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Yahoo Paid Search
Loren Becker saying, A collegue and Search Engine Journal reader emailed me over the weekend, to let me know that the Yahoo Paid Inclusion (Yahoo Search Submit) feed for his business, and that of his competitors have been experiencing problems, and read more »
Discuss     
Avatar Posted By: KateMorris 164 days ago
Topic Type: News Story (Jump to http://www.portentinteractive.com)
Category: Yahoo Paid Search
Portent Interactive covers a rather sad discovery that Yahoo outsources ad writing when optimizing client campaigns. WTF? read more »
Discuss     
Avatar Posted By: pyxlb0mb 169 days ago
Topic Type: News Story (Jump to http://www.darin.cc)
Category: Yahoo Paid Search
The Yahoo Ambassador Program is being Terminated! Yes I wrote that correctly … Terminated!

As of September 30, 2008 there will no longer be a Yahoo Ambassador Program. read more »
Discuss     
Avatar Posted By: ryanlash 169 days ago
Topic Type: News Story (Jump to http://www.ymarketing.com)
Category: Yahoo Paid Search
Used more for the credentials than the commissions, this is another step in the Paid Search 'consolidation' process. read more »
Discuss     
Avatar Posted By: steaprok 169 days ago
Topic Type: News Story (Jump to http://help.yahoo.com)
Category: Yahoo Paid Search
After a thorough evaluation of the program, we have decided to discontinue the program. The new program terms are below... read more »
Discuss     
Avatar Posted By: cdanuloff 176 days ago
Topic Type: News Story (Jump to http://www.clickequations.com)
Category: Yahoo Paid Search
Why don't the search engines give fair and balanced advice, instead of pitching simplistic and rosey suggestions? A look on one recent Yahoo blog post as an example. read more »
Discuss     
Avatar Posted By: aaustin 176 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: Yahoo Paid Search
Dave at Search Mojo writes: After writing about Yahoo distribution partners a few weeks ago, I decided I should follow that up with a post to remind everyone to continue to closely monitor your content network bids and the content network sites sho read more »
Discuss     
Avatar Posted By: Aussiewebmaster 182 days ago
Topic Type: News Story (Jump to http://blog.searchenginewatch.com)
Category: Yahoo Paid Search
Does the Microsoft Yahoo controversy have deeper meaning? Could patent 361 be the Holy Grail of our industry?

Read about the mystery worthy of a movie. read more »
1 Comment     
Avatar Posted By: andymurd 183 days ago
Topic Type: News Story (Jump to http://www.techuser.net)
Category: Yahoo Paid Search
A lengthy but worthy article arguing that Microsoft's (and Google's) interest in Yahoo is all about their patents on paid search. Patents which originally came from Yahoo's acquisition of Inktomi. read more »
Discuss     
Avatar Posted By: Xurxo 190 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: Yahoo Paid Search
Microsoft was set to save Yahoo from certain death with a solid offer to purchase assets, or so we thought. According to yesterday's shareholder presentation, the deal wasn't such a great idea as Yahoo provided a detailed timeline of the events as t read more »
Discuss     
Avatar Posted By: cpotts73 195 days ago
Topic Type: News Story (Jump to http://www.search-mojo.com)
Category: Yahoo Paid Search
Ya fer sure, Yahoo Sponsored Search throws Tad Miller a curve ball eh. Read his realization here, ok: With apologies to Bob and Doug McKenzie, sometimes the most obvious things are right under your own nose and you don’t even realize it. To my amaze read more »
Discuss     
Avatar Posted By: pyxlb0mb 198 days ago
Topic Type: News Story (Jump to http://www.darin.cc)
Category: Yahoo Paid Search
What would happen to Yahoo! Search if they sold the Search Business to Microsoft! read more »
Discuss     
Avatar Posted By: Xurxo 204 days ago
Topic Type: News Story (Jump to http://www.ysmblog.com)
Category: Yahoo Paid Search
Nice to see Yahoo taking initiative to encourage advertisers to analyze the positioning of their ads - being in the top spot is not always the best place! (But you knew that right?) read more »
Discuss     
Avatar Posted By: Xurxo 208 days ago
Topic Type: News Story (Jump to http://www.washingtonpost.com)
Category: Yahoo Paid Search
Has Yahoo thrown in the towel? Who will win the Search wars or is that already clear? read more »
Discuss     


Top 10 Most Sphunn
In What's New

  1. What would you like to see Google’s... (19)
  2. Considering In-house SEO? How to e... (18)
  3. Are You Ignoring the Cries of Your ... (18)
  4. Online Profiling – The good, the ba... (18)
  5. AdWords Using Google Moderator For ... (17)
  6. Is There Really Such a Thing as a S... (14)
  7. Why you should avoid WebProsperity! (14)
  8. Search for SEO eBooks and PDF Tutor... (14)
  9. Local SEO Predictions 2009 (14)
  10. Why executives don't 'get' social m... (13)

Latest Comments

Search Marketing Expo

Save the date for:
• SMX West - Feb. 10-12, 2009
• SMX Munich - April 22-23, 2009
• SMX Social Media Marketing - April 29-30
• SMX Advanced - June 2-3, 2009

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts: