Google AdWords
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Topics about getting listed through search advertising at Google. For more background, see Google AdWords stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: July 12, 2007 - 11:45 am
Posted By: rustybrick 549 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Google AdWords
Nice find by Bill, a patent app that discloses some nice tips on AdWords quality score. read more »
1 Comment     
Avatar Posted By: rustybrick 548 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Google AdWords
The Es are bold, the Es are bold!!! read more »
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Avatar Posted By: MattC 546 days ago
Topic Type: News Story (Jump to http://technology.timesonline.co.uk)
Category: Google AdWords
A consumer watchdog is taking legal action against Google over the way it sells and displays its sponsored links, in a case that could "send shudders down the industry". read more »
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Avatar Posted By: ChristianBk 545 days ago
Topic Type: News Story (Jump to http://blog.amplify-interactive.com)
Category: Google AdWords
Coverage & discussion on the New York Times story "SEARCH & DESTROY", which states that paid search ads "could be one of the worst-spent marketing dollars on the Internet." This blog post covers why, with an untrained SEM eye, one might think t read more »
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Avatar Posted By: DaveDavis 542 days ago
Topic Type: News Story (Jump to http://www.redflymarketing.com)
Category: Google AdWords
This article outlines tests and communication with our Google rep about the effect of excluding pages from the main index using a blanket robots.txt exclusion and the effect this will have on the quality score of your AdWords campaigns. read more »
2 Comments     
Avatar Posted By: Kai 542 days ago
Topic Type: News Story (Jump to http://www.blogworks.org)
Category: Google AdWords
Has anyone tried to use Google ads as personal ads yet? I don’t know, but it would make a lot of sense, because they are very similar in format to printed personals. Now, add some advantages:

1. By choosing the right keywords to trigger your ads, read more »
1 Comment     
Avatar Posted By: x32v4c 542 days ago
Topic Type: News Story (Jump to http://www.benmurphydesign.com)
Category: Google AdWords
I have noticed this a couple times over the past few days. I thought at first maybe it was a bug - slow ad serving or something like that.

No promises - maybe this is just a bug - some people have had similar experiences, others haven't.

I’ve read more »
1 Comment     
Avatar Posted By: aimClear 542 days ago
Topic Type: News Story (Jump to http://www.aimclearblog.com)
Category: Google AdWords
At times we all take a little liberty with ad copy and weave harmless hyperbole into ads to help insure a good click through rate (CTR). It’s crucial that promises made with PPC ads are fulfilled, not only in ad copy and on landing pages, but with t read more »
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Avatar Posted By: aimClear 541 days ago
Topic Type: Discussion
Category: Google AdWords
Google makes up words. It’s totally cool- Google admits it and everybody knows. One adWords campaign for the phrase-matched keyword “doctor jobs ” sent paid traffic to our client’s site for "radiologist jobs in Maldives", "diabetologist", and "phys read more »
2 Comments     
Avatar Posted By: rustybrick 541 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Google AdWords
Opps. :) Google cancelled advertiser accounts totally by mistake. read more »
1 Comment     
Avatar Posted By: oneupweb 540 days ago
Topic Type: News Story (Jump to http://www.reuters.com)
Category: Google AdWords
Following the limited test which began back in November of last year, Google announces that its newspaper advertising program is now ready for prime time - including 225 papers in 32 cities. read more »
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Avatar Posted By: trickster 540 days ago
Topic Type: News Story (Jump to http://blog.mindvalleylabs.com)
Category: Google AdWords
There is a very simple formula to rapidly boost the performance of any Google campaign. We have used this over and over and over again to keep improving our Google AdWords campaigns. If you follow these steps, I can guarantee you that you will soon read more »
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Avatar Posted By: Meg 540 days ago
Topic Type: News Story (Jump to http://blogpond.com.au)
Category: Google AdWords
You probably heard last week about the ACCC* taking the Trading Post and Google to Court in Australia. While people might scoff at the suggestion that Google don’t adequately distinguish between organic and paid searches, there’s one thing to consid read more »
1 Comment     
Avatar Posted By: LukeRegan 540 days ago
Topic Type: News Story (Jump to http://www.ronniesays.com)
Category: Google AdWords
Optimising PPC campaigns is becoming increasingly complicated as Google rolls out changes and continues to keep the Quality Score area nice and grey. The customising of ads to your search history coupled with Google’s latest patent apps further mudd read more »
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Avatar Posted By: bpcombs 540 days ago
Topic Type: News Story (Jump to http://www.apogee-search.com)
Category: Google AdWords
Site Targeting allows an advertiser to place advertising on specific sites that have implemented Google AdSense. It can be purchased on a Cost Per Thousand Impressions (CPM) basis, as well as via CPC. Site Targeting is a very effective method of inc read more »
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Avatar Posted By: rustybrick 540 days ago
Topic Type: News Story (Jump to http://adwords.blogspot.com)
Category: Google AdWords
AdWords is a product that’s constantly evolving. To help keep you up-to-date, we like to check-in with individual product teams to see what they’re up to. This time around, I got an update from the Click Quality team, a group of folks dedicated to p read more »
1 Comment     
Avatar Went Hot: July 20, 2007 - 5:08 am
Posted By: Wiep 538 days ago
Topic Type: News Story (Jump to http://wiep.net)
Category: Google AdWords
I haven't seen this before, but Google is showing me AdWords ads that are partially targeted to my previous search queries. Looks like Google is taking personalized search to the next level. read more »
17 Comments     
Avatar Went Hot: July 23, 2007 - 6:41 am
Posted By: Lyndon 536 days ago
Topic Type: News Story (Jump to http://www.epiphanysolutions.co.uk)
Category: Google AdWords
Advertising on Google's Paid Search results - Adwords - is a minefield. There are a lot of perils and pitfalls, and one mistake could potentially cost you a lot of money. read more »
4 Comments     
Avatar Posted By: steve-weber 536 days ago
Topic Type: News Story (Jump to http://www.weberbooks.com)
Category: Google AdWords
Google is offering AdWords publishers credits of up to $1,000 for trying out Google Print Ads, a new extension of Google AdWords that appear in U.S. newspapers. read more »
1 Comment     
Avatar Posted By: dannysullivan 535 days ago
Topic Type: News Story (Jump to http://www.locallytype.com)
Category: Google AdWords
Small businesses still not getting local search? Google's solution in Hamburg was to send 120 Googlers each armed with a giant cutout figure with a search box on their chests to represent missing customers. Plus, there's an offer for a 30 euro vouch read more »
1 Comment     
Avatar Posted By: ianternet 534 days ago
Topic Type: News Story (Jump to http://redirect.alexa.com)
Category: Google AdWords
Today, I saw one of my Google Adwords. It helps promote my blog. It is very rare to actually see your Google Adwords on websites or blogs, but I saw mine today! The screenshot is below. With that said, let’s talk about the basics of Google Adwords. read more »
2 Comments     
Avatar Posted By: DavidOls 533 days ago
Topic Type: News Story (Jump to http://www.affiliateprofitcenter.com)
Category: Google AdWords
a cautionary tale... read more »
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Avatar Posted By: JohnnyT 533 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Google AdWords
A Search Engine Watch Forums thread has some early numbers from one advertiser who is testing out the new video ads. read more »
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Avatar Posted By: todd 533 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
Lately it seems like Google has been working very hard to add new features to the AdWords interface. Between new advertising and reporting options, it seems like AdWords additions are coming rapid-fire nowadays. With so many new options available, i read more »
1 Comment     


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