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Topics related to getting listed through search advertising. For more background, see Microsoft adCenter news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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In 2006, Microsoft introduced the Microsoft adCenter Labs, a partnership between the company’s adCenter team and Microsoft Research. The adCenter Labs — which comprise researchers, analysts and developers who cultivate technologies in paid search, b read more »
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Microsoft Corp. today announced it has agreed to acquire AdECN, Inc., an advertising exchange platform company based near Santa Barbara, Calif. AdECN’s technology serves as a hub where advertising networks can come together in a neutral, real-time a read more »
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Get this, Microsoft confirmed they can't handle all the requests from their advertisers. The ad editorial process has slowed down to a halt because of their lack of reps to handle the volume. So sad... read more »
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It's about time that the other search engines started taking a stance and not following in Google's footsteps. I, for one, welcome our emerging search leader for affiliates! read more »
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It seems the gang at Live adCenter are looking at relevance tightening with the Paid and Organic listings in harmony. Of course ‘quality’ of the ad is always important as we do want people to CLICK on your ad now don’t we? The update is worth a quic read more »
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Interesting peek into the email correspondence between an AdCenter rep and an unhappy customer. Who's right? read more »
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This is completely immature, but I chuckled. read more »
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Have you ever clicked on an ad in digg, if you were logged in it may have been a different delivery system than if you were not. read more »
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Looks like Microsoft ContentAds have started showing up in the wild, meaning it is getting a step closer to potential publishers. read more »
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This is a big, big deal for those of us who currently only use Google for split testing due to its speed of deployment. Perhaps now we can use AdCenter as a part of the testing mix now. read more »
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It seems MSN adcenter may actually listen to their customers. .. read more »
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Microsoft has released the analytics service called Project Gatineau into limited beta to US advertisers. Here is a quick overview of sources of information on the new analytics service back from the initial news back in January.

Will it live up read more »
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No one seemed to notice or perhaps even care that MSN AdCenter finally started allowing advertisers to budget their Campaigns by the day instead of the month.

Whether it will actually work the way it's supposed to remains to be seen... read more »
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Vanessa you are the super sleuth! We did name Project Gatineau after our Deep Metrix' team's original location. read more »
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Ever wonder how the guys in the top PPC positions create those cool, high CTR and high converting ads? We use dynamic text insertion. read more »
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In ready-to-import Excel sheets, focuses include retail, financial services, and technology. read more »
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Lee Odden's TopRankBlog features Mel Carson, "who works as Microsoft’s adCenter Community Manager - Europe. Mel’s job is to support, educate & evangelize through the adCenter Blog, industry forums, and to speak about adCenter at conferences such as read more »
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Microsoft aims to be one of the top two players in the online advertising market in three to five years, a company executive in charge of the business said Thursday.

This sounds an awful lot like a Jack Welch Statement. read more »
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looks like Microsoft has taken Content ads out of beta

Microsoft content advertising is a new Microsoft adCenter feature that allows you to place ads on MSN Web pages where people are reading about their favorite subjects.

Your content ads ca read more »
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For a limited time (until January 4, 2008), new advertisers enrolling with Microsoft Ad Center can receive $200 in click credits. Why? read more »
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Alright I'm being a little cynical since this is actually a great tool, but it shows the irony of all the money being spent on campaign management tools and Microsoft simply updates Excel with an add-on.

The simplest things are sometimes the best read more »
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SEO’s, tech bloggers and Internet Marketers can now earn revenue by spreading the word and referring new advertisers to adCenter, via the Microsoft Affiliate Network. For more information, see the Official Program announcement at the 5 Star Affiliat read more »
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The affiliate program you've been waiting for. Even though there is no mention of payout on microsoftaffiliates.net I have been receiving $35 per signup since I started using it about 3 weeks ago.


This is 700% better than the Adwords affiliat read more »
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Interested on getting some cash? Well, you may be able to with the new MSN adCenter Affiliate Program. For every advertiser you refer to adCenter, you'll get a percentage of their signups. read more »
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With the advent of the $50 free click credit, I decided to give adCenter a bit of a run, and here I share the ups and downs as I see it thus far. read more »
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