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The oldest of the web's major search engines, Yahoo is arguably the most successful competitor to Google, in terms of coverage of the web, use by searchers and advertising reach. For more background, see Yahoo news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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If you're in or around Portland, OR next Thursday morning, Yahoo's Chief Marketing Officer, Cammie Dunaway, will be speaking at the Portland Busine read more »
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Yahoo Search Suggest has launched, a tool that suggest words to search for as you start typing. Yahoo's not the first to offer this type of feature, but it's nice to see it come to the service. read more »
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A Search Engine Watch Forums thread has a member stating that although his site was banned from Yahoo! Search and was denied re-inclusion into Yahoo's index, he was still able to guarantee inclusion through Yahoo's paid inclusion program.

Now tha read more »
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yahoo announces new suggest feature but there is something more about that feature beside its announcements in different blogs. Its not fully implemented or is there a error. Take a look

http://seoz.wordpress.com read more »
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Yahoo Search Marketing accounts will use the new ranking model in the UK from July 23rd. read more »
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Yahoo call their first Earnings Conference since Jerry Yang stepped in as new CEO.

Tuesday, July 17, 2007 at 2:00 PM PT / 5:00 PM ET read more »
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Tony Ruscoe probed Yahoo's new search suggest tool and found a way to access an interesting testing tool that might not have been made for public. Yahoo now removed this tool, but Tony grabbed the top 1000 suggestions for the search "Google". read more »
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Yahoo Inc. took control of online advertising exchange Right Media Inc. on Thursday, giving the slumping Internet portal a head start on rivals Google Inc. and Microsoft Corp. in a heated race to build more powerful marketing vehicles. read more »
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The Yahoo Publisher Network Beta is about two reach its two year anniversary. This article looks at one publisher's experience with it during that time. read more »
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Google & Yahoo have different policies when it comes to advertising on trademarks. Take a look at the screenshots and and ask yourself--which is better? read more »
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Why is Yahoo! Site Explorer now adding this parameter to searches: “fr2=seo-rd-se”?

UPDATE: Since ThreadWatcher.com seems to be down for good, I'll go ahead and recreate my findings here.
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On YPN's dashboard today, there was a message to publishers saying that they have not been able to serve ads properly over the last few days. The worst part is they say they will not have it fixed until next week. read more »
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It's been awhile since I have used the Keyword Selector Tool but I noticed today that my search results are displaying as "Searches done in January 2007".

Now either I am 6 months late on this or it started recently. Can anyone confirm that it i read more »
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I use Yahoo alot, as in I use Yahoo for business and personal most hours that I am awake. Which is why I am surprised that I didn’t notice all of the small little changes they have been making. After taking a step back and giving the Yahoo SERPs a read more »
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Yahoo and Google both appear dedicated to growing their presence in the Indian market, and to this end, Yahoo recently announced that it had bought a stake in Tyroo Media. read more »
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Yahoo update underway and due to finish the weekend of 21/22 July 07.

Yahoo wants feedback at: http://help.yahoo.com/help/us/ysearch/webmaster/webmaster-01.html read more »
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Yahoo Search Update In Process read more »
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"Yesterday I attended the Internet strategy conference in Portland, and one of the speakers was Cammie Dunaway, the chief marketing officer for Yahoo.

During her presentation, she explained some new ways that Yahoo is working with advertisers, an read more »
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"little einstein's birthday party supplies" is a keyword phrase we advertise on, but Yahoo search is showing irrelevant SERP's that relate to Cat care products, and cat party supplies.

We do advertise on all the other related key words that are a read more »
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After wrongly assuming some new features in my account were part of Yahoo's current site maintenance, I realised it was because I've recently submitted my site to Yahoo Site Explorer. This post now lists 5 reasons why you should authenticate your si read more »
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A little brag post. The rankings were a long time coming. read more »
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Could Yahoo make finding their conversion tracking code any more difficult? One would think that one could go to Yahoo Search Marketing HELP and enter "conversion tracking" and be able to find help on where to find the tracking code. read more »
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Conversion Rate Tips from the Yahoo! Search Marketing Blog. read more »
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At last we in the UK have the new ranking model for the PPC. read more »
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Yahoo's new Exceptional Performance grading tool - YSlow - grades websites on 13 different indicators. Search Engine Land ended up with an F. read more »
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Search Marketing Expo

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