Yahoo Publisher Network
rss feed

Topics related to Yahoo's content based ad publishing platform. For more background, see Yahoo publisher Network news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
Show Me: Newest | Oldest | Most Sphinns So Far

The Yahoo Publisher Network Beta is about two reach its two year anniversary. This article looks at one publisher's experience with it during that time. read more »
Discuss     
On YPN's dashboard today, there was a message to publishers saying that they have not been able to serve ads properly over the last few days. The worst part is they say they will not have it fixed until next week. read more »
Discuss     
I have been a member of AdSense for over three years now and was a member of YPN since the beginning of their BETA testing. Although the two are similar (claim to be contextual), there are also many differences between the two publisher programs. read more »
1 Comment     
This is a first for CDF networks - we have been banned from something! I received the following email from Yahoo publisher network (YPN) last week... read more »
Discuss     
Yahoo to include the ads in the PDF documents. This is a big move by Yahoo. read more »
Discuss     
A beta test of Ads for Adobe PDF Powered by Yahoo opened for publishers, offering placement and tracking of contextual ads alongside Portable Document Format content. read more »
Discuss     
Adobe and Yahoo have made a deal to allow publishers to sell ad space in PDF documents and advertisers to place dynamic ads inside those documents. The advertisers pay to get their ads in the documents and then a percentage of this is passed on to t read more »
Discuss     
Yooter has two different options for researching keywords. Both versions tell you how many times a keyword is typed in Yahoo! and MSN per month. It also allows you to export the keyword list in many formats. read more »
Discuss     
Yahoo! credited a bunch of our clients' accounts claiming they 'over-charged' them for Content Match clicks.

This reminded me of the 'quality-based pricing' they rolled out last year; we stopped 'testing' content match on Yahoo! shortly thereaft read more »
Discuss     
"I guess Yahoo is trying to cut costs wherever they can, including security."

Hahahahahha.....ahem.....hahahahaha.... read more »
Discuss     
Yahoo! is changing their bidding strategy with value and quality factors determining minimum bid price. read more »
Discuss     
I’m a publisher for numerous sites. I HATE many of your articles. Here’s my rant and what you can do to change my mind.

Don’t Send Me Your Articles

First of all, don’t send me articles. I only take them from directories. The purpose of this read more »
1 Comment     
For hacker lovers and developper next Friday to Saturday, September 12 and 13 at city of Sunnyvale, Santa Clara County, California near to Silicon Valley, Yahoo invite all of us to the 2008 Open Hack workshop and Yahoo latest APIs,new components and read more »
Discuss     


Search Marketing Expo

Save the date for:
SMX West - Feb. 10-12, 2009
SMX Munich - April 22-23, 2009
SMX Social Media Marketing - April 29-30
SMX Advanced - June 2-3, 2009

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts: