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If you want to get deeper into using Google Analytics, this tutorial on how to set up Advanced Segments is easy to follow.  Ruud helps with setting up how to discover what questions people are using to arrive to your site.  Very helpful. Read more

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Aaron interviews Rand on SEO, his company, and a zillion other things. This is LONG. :) Read more

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There aren't many places on your website where you can really let loose and tell your story. In our opinion, the "about us" page is one of the most neglected pages on a typical e-commerce site. It seems as though it's often written... Read more

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Hey gang, here's my offering into what should be a littany of posts around LDA (and by extension SEOmoz's tool). Despite those that felt I should have been 'harder on them' I have tried to give more of a lesson into the world of LDA for now. More… Read more

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Interesting article on LDA, from SEOMOZ. They have developed a tool to help in analyzing semantic relevance, that if it checks out, could be a very handy tool. Read more

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With lots of honest discussion on the direction of a site on the webmaster help forums, combined with reinclusion request, it is possible for Google to change their evaluation & trust of a site, removing penalties.Also more confirmation from Johnmu… Read more

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Good tips. About time you learn to search with wget and your browser's URI bar, without fancy UI widgets ... Read more

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Kelvin Newman writes on Econsultancy that that the public relations firms could have done more to get into search engine optimisation but he continues by saying that despite this reticence to get going he thinks there’s a scary truth that the search… Read more

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Another great post by Lisa Barone. If you've been in business for any length of time you'll know this post on saying no to the wrong clients is completely true. Whether you put it into practice may be another story! Read more

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Original Title:' "In Defense of Links, Part One: Nick Carr, hypertext and delinkification"By Scott Rosenberg - co-founder of Salon Read more

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Part two of this three part series focuses on corporate links.  ..."These are links placed on pages because they provide some tangible business value to the linker: they cookie a user for an affiliate program, or boost a target page’s Google rank, or… Read more

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As SEO's we view links as a form of digital currency, that can be bought, sold, bartered, or gained through attention manipulation. However for the rest of internet this isn't always the case. Scott Rosenberg makes the argument that for many people… Read more

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If they aren't now, they certainly should be held accountable given the vast majority of the market they control. And the amount of damage this can do to individual and businesses. Read more

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A must-read for every SEO out there - great insight by an excited SEO pro. Read more

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Tony gets this insight spot on. Online reputation management for the bigger brands is now an easy pass Read more

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