Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
Below are news stories and discussion topics that were selected by our editors and readers. You can review the archive of content here, or via the category links in the navigation bar above. For up to date news and information regarding all aspects of online marketing, visit us at our new home - Marketing Land.

Great Google Analytics Hack for (not provided) traffic! Read More & Discuss!
Comment Discuss  
Good tip to capture mobile landing page click-to-call events in Google Analytics. A quick aside: One could also use the "tel:" microformat in an anchor to accomplish a similar goal. Read More & Discuss!
Comment Discuss  
A deep dive into <not provided>. Read More & Discuss!
Comment Discuss  
Nice Google Analytics hack from tracking multiple events by implementing a code within the head of a website template. Read More & Discuss!
Comment Discuss  
Excellent framework ("borrowed from the field of Artificial Intelligence"). A must-read for everyone in digital marketing, web analytics, and conversion rate optimization. Read More & Discuss!
Comment Discuss  
SEOgadget's Fabian Alvares shares some great advanced segments, multiple goal conversion tracking and the secret sauce behind cross domain tracking. Read More & Discuss!
Comment Discuss  
Good post with insights into common mistakes in analytics data analysis. Read More & Discuss!
Comment Discuss  
Good Google Analytics solution for gauging your "Not Provided" keyword traffic based on landing page visits. Read More & Discuss!
Comment Discuss  
A real world test shows that 11% of users were logged in to Google. The question is not about size but about whether these users display different behavior and conversion rates. Read More & Discuss!
Comment Discuss  
Web Analytics infographic based on Google’s ongoing study of web browsing behavior. Read More & Discuss!
Comment Discuss  
We usually do our "Discussion of the Week" on Wednesdays, but this news seems worth getting started a day early. Google has just announced plans to begin encrypting searches and outbound clicks by default for logged-in users searching on Google.com.… Read More & Discuss!
Those of us who know how the Web works know that every time you visit a page with a Facebook, Google+, or Twitter link, the code behind that link actually comes from Facebook or Twitter servers, so if you're surfing to that page with the same browser… Read More & Discuss!
Comment Discuss  
The Webmaster Tools section contains three reports based on the Webmaster Tools data that we hope will give you a better sense of how your site performs in search results. We’ve created a new section for these reports called Search Engine Optimization… Read More & Discuss!
Comment Discuss  
From Daniel Waisberg: "Google launched a paid version of Google Analytics that processes higher volumes of page views and provides additional support. The general feature set and user experience remain the fundamentally the same as the standard… Read More & Discuss!
Not only is does this article provide a step-by-step tutorial on how to implement, but it also explains the value of doing so (e.g. giving individual marketing channels their due credit). Read More & Discuss!
Comment Discuss  


Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: