Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
Below are news stories and discussion topics that were selected by our editors and readers. You can review the archive of content here, or via the category links in the navigation bar above. For up to date news and information regarding all aspects of online marketing, visit us at our new home - Marketing Land.

Not finding good link opportunities via traditional methods? Ethan Lyon has some solid ideas for using Twitter to locate link opportunities. Read More & Discuss!
Really good insights into how many SEO agencies choose who to hire. Read More & Discuss!
Comment Discuss  
A solid piece with some tips on how to approach SEO from a holistic standpoint. Great for folks working at enterprise-level companies. Read More & Discuss!
Comment Discuss  
An argument against Google's new dynamic PPC ads. Read More & Discuss!
Comment Discuss  
This is a case study of my broken link building campaign. These are the steps I took, the successes I had, and the mistakes I made. Read More & Discuss!
If you haven’t started a holiday campaign yet – now is the time. So what can you do to tap into it? Start by forgetting about you and what you want. Forget your goals and sales objectives. The key is to think about what holiday shoppers want and to… Read More & Discuss!
Comment Discuss  
An extremely simple way to get ranking to populate into Google Analytics. Read More & Discuss!
Your LinkedIn profile says everything about who you are professionally. And since it tends to rank well on Google for your name, people will read your LinkedIn profile when they want to do research on you, your product, service, or company. Read More & Discuss!
Comment Discuss  
Maybe the most comprehensive article I've seen about all of the changes Facebook has made to its security options. Read More & Discuss!
Comment Discuss  
Google's recent testing of crowd-sourced location verification interfaces for business Place pages is problematic. Attempting to show why, a few local marketers flagged Google's own headquarters as closed. Read More & Discuss!
Comment Discuss  
Jeff Louella's article discusses some common mistakes when implementing technical SEO and why it's important to incorporate SEO from the beginning of a site redesign as opposed to a "quick fix of titles and metas" before a site launches. Read More & Discuss!
Comment Discuss  
Excellent advice from Neil Patel. Read More & Discuss!
Comment Discuss  
“Social” is something you are, not something you do. If your company culture doesn’t focus on building relationships with your customers, then chances are that you won’t use social media to do it either. The “media” doesn’t dictate how… Read More & Discuss!
Good post with ideas and areas to look into to improve your pay per click campaigns. Read More & Discuss!
Comment Discuss  
An interesting view about how to write for the web. Read More & Discuss!
Comment Discuss  


Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event: