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Widely recognized as the world's most popular search engine, Google defines searching to the degree that some people say they "googled" something as a synonym for searching. For more background, see Google news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Danny Sullivan writes, "You have no privacy on YouTube. So effectively declared a US judge yesterday. And now somebody in the US government better stop grandstanding about search and privacy protection and actually get some laws enacted now. Yesterd read more »
7 Comments     
So, in order to test the theory, i picked two sites that sometimes double as my furry lab animals and set them up so that site A links to site B with two links using different anchor texts. The phrases appeared only on a site A, they were not to be read more »
9 Comments     
An in-depth explanation of exactly why the Google External Keyword Tool should not be relied upon for SEO keyword research, even though it now shows precise numbers. read more »
21 Comments     
An interesting interview discussion with Aaron Wall. Some good questions in there too! read more »
5 Comments     
Johannes Beus of Sistrix revisited the "first anchor text" debate again last Monday and got some nice results in conjunction with image links. We translated his test results to English. read more »
5 Comments     
Looks like Google and Adobe are working together to get Flash content indexed... read more »
21 Comments     
Why am I not surprised (screenshots and video evidence included!) read more »
9 Comments     
Google's search string parameters. read more »
4 Comments     
"One of the frustrations of doing SEO for large websites is the fact that Google makes it very difficult to see more than a small part of the search index. Even in Webmaster Tools, Google's index search is built on the same mechanics as its web sear read more »
6 Comments     
This list is by no means exhaustive and there are hundreds of other factors that advanced SEO practioners will point to as having an effect on search engine placements. What you see here are simply the primary factors that should be taken into acco read more »
8 Comments     
Test results proving Googlebot really has been effectively upgraded to include parsing of flash to find links. Let the flash bombing begin. read more »
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[...]Go as far to the back of the index as you possibly can, because that’s where the good bad stuff usually hides. You’re looking out for malformed urls, query strings (like ?=sessionid or ?first_page etc) [...]

Rich goes on to provide a case st read more »
3 Comments     
Michael Gray writes, "Last night I was using Google Maps to get directions and noticed a new feature, a camera icon located next to each of the steps on Google Maps. When I clicked on the icon I saw a picture of my house!" He goes on to write, "... read more »
3 Comments     
Blocking all users outside of the US from being able to see your site would likely be considered cloaking and would be against our Webmaster Guidelines (JohnMu) ......

Wow, now I can't even control who I let in to my house without Google having a read more »
12 Comments     
The incredibly popular NewsDay.com was at a PageRank of five recently, and Google specifically confirmed that NewsDay received this PageRank penalty due to "selling links that pass PageRank." But when I look at the Google Toolbar now at www.newsday. read more »
4 Comments     
Google has added a new feature to the external keyword tool, they have added approximate search volume numbers. For example, I conducted a search for SEO and the results returned showed columns for "Approx Search Volume: June" and "Approx Avg Search read more »
9 Comments     
Google breakdance anybody? read more »
7 Comments     
Seems like many advertisers were hit with a major spike in minimum bids due to the AdWords landing page quality score update. This seems to have happened last night. read more »
3 Comments     
Ray "Catfish" Comstock just released footage of his presentation given at the Online Marketing Summit last February in San Diego. The presentation covers subjects ranging from Google Webmaster Tools, Site Links, Robots.txt, Canonicalization to capit read more »
11 Comments     
View case study. Brian Carter shows how to use Google AdWords to prioritize local search marketing efforts. Article covers four ways to get a good number of geotargeted clicks from local AdWords campaigns:

1. Geotargeting at the Campaign Level
2 read more »
2 Comments     
Google keyword tool reporting numbers, not blue bars. It has changed back but have screenshots - is this a Google blunder or a sign of things to come? read more »
10 Comments     
Rand doesn't buy the "flash is now SEO friendly" spiel for a second. Here's why... read more »
Discuss     
"A couple of weeks ago, Adobe announced that it was working with Google and Yahoo! on making Flash content easier to index in search engines. Google said it was using the search-engine specific Flash player that Adobe had made available (Yahoo!’s in read more »
3 Comments     
Debra Mastaler ask Matt Cutt's if google counts the anchor found in a second link on a page. She tells Matt that if the question is one of those that hits too close to home - well - a general statement like "excessive reciprocal links" would be good read more »
12 Comments     
Rich Baxter lays the smackdown on non-best practices in URL canonicalization by Matt Cutts. Yes, I did just use 'lay the smackdown' and 'url canonicalization' in a single sentence. read more »
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Search Marketing Expo

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