Online Marketing
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Lisa Barone offers up some tips about things you should take into consideration when choosing a domain name for a long term, quality website. read more »
8 Comments     
A term commonly used to measure visitor engagement is the bounce rate, which is the percentage of initial visitors who leaves your site after arriving at the entry page. These are visitors who ‘bounce away’ after arriving without viewing other pages read more »
4 Comments     
One of the often overlooked benefits of PPC marketing is the conversion data from the different sources the networks use to expand into different marketing channels. read more »
4 Comments     
Where we set forth the Internet's "Power 15" for brand influence. If your brand rocks on these 15 sites, your sales should rock as well. By contrast, bad news on these sites can really hurt your business. read more »
2 Comments     
Despite reading tons of blogs each day it’s actually quite rare that I bookmark posts in FireFox. But by being selective, I’ve managed to build up a nice collection of quality articles and blog posts over the last three or four years about pretty mu read more »
3 Comments     
~40 photo examples of how ICanHasCheezburger and ecommerce are related - including photos and links to additional articles on each topic. Hilarious. read more »
3 Comments     
When it comes to the internet, I know that our passions can get in the way and drive us all to working excessively. Sometimes you just have to take some time out and I hope you can all learn a little from my experience.

Overworking might not hav read more »
4 Comments     
This time I will review mostly the ones that check the domain name availability dynamically and also provide you with some tips to advance your search. read more »
2 Comments     
Viperchill Gives us an insight into how Ebooks are profitable and easy to set up. An excellent introductory post fro those considering this strategy of making money online. read more »
6 Comments     
This post is the crème de le crème of Viral Video Marketing and a classic study on how to drive massive amounts of targeted traffic to your website through viral videos. How good is it? Let’s just say it was recently featured in Marketing Sherpa’s read more »
3 Comments     
My post builds on a great article (and plugin) from Joost De Valk. What if, like me, you’ve created a bespoke sidebar, that isn’t quite dynamic enough to talk to a plugin like this? I’ve hard coded my sidebar links. How do I track what exit clicks t read more »
3 Comments     
It's been a long time since I've blogged about design & usability topics, but I think we're overdue for a revisit. Luckily, in my recent web browsing, I stumbled across some remarkably innovative, uncommon design elements that made me take notice read more »
3 Comments     
Small Fuel Marketing Blog explains the importance of branding by showing the success story of "The Marlboro Man" in the 80's. The Marlboro Man even appealed to the non-smokers. read more »
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A few days ago, I wrote about the power of the word “New” to get our attention - if there’s a more potent attractor out there, it’s almost certainly “FREE!” For years, advertising gurus have listed “free” on every compilation of powerful headline wo read more »
2 Comments     
Definitions make us lazy. They confine us to a specific way of thinking. More often than not they stop us thinking. Such is how I feel about the term “linkbait”. I love the concept of linkbait, I just feel the label which signifies it is a bit of a read more »
1 Comment     
So you finally implemented web analytics. Now what? What metrics should you look at? What do those metrics mean? read more »
1 Comment     
97th floor just launched BLVD Status, their SEO/SMO web analytics tool. It's got some nice features and definitely worth taking it for a spin. read more »
10 Comments     
Web analytics an hour a day is an amazing book, but it didnt have a kick start guide for media websites... so i took a go myself! read more »
1 Comment     
Mike Damman interviews Guy Kawasaki and picks his brain about online marketing. Really good interview that offers some solid insight. We all need to stack the cheddar like Guy! read more »
19 Comments     
Writing a Business Plan can be extremely overwhelming. Writing a business plan for an internet business using a “template” b-plan is frustrating; we have tried many times. The majority of b-plan templates are 20 years old an don’t take into consider read more »
2 Comments     
Pretty impressive way to look at how a brand, in this case individual NFL franchises, perform online. Looks at everything from KeywordDiscovery and Google Traffic Stats, to Technorati Google BlogSearch and individual Web 2.0 communities. Pretty comp read more »
1 Comment     
The guys over at the conversion rate experts (aka the squirrel guys due to their fantastic website optimiser piece) have just re-launched their site and have a new blog. Add to your feed reader now! read more »
2 Comments     
what criteria should use to select an ecommerce package? Marketing does not participate in selecting an ecommerce solution but are stuck marketing afterwards. It might be worth while to learn few things on what makes a good ecommerce solution. read more »
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What good is traffic, in a non CPM format, if it does not convert? In fact, large quantities of non converting traffic can be costing you money that cuts into the bottom line.

A crappy SEO is obsessed with clickstream data figures such as visitor read more »
3 Comments     
Carrie Hill, who has written about post-click marketing on Search Engine Watch and will speak on the subject at SES San Jose, gives her perspective on 4 key questions about post-click marketing, including: why it's taking off now, and what's the MOS read more »
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Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008