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Topics related to getting search engine traffic for free. For more background, see the 100% Organic column or other SEO news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Gab Goldenberg releases a brilliant Wordpress Plugin to maximize the effect of your internal anchor text.

"So: You can rank like Wikipedia, without being Wikipedia. Ok, that’s maybe a slight exaggeration, but the tool should help you improve your read more »
13 Comments     
Ann Smarty has put together a short all-in-one guide to summarize what we know about SEO for URLs. read more »
4 Comments     
Nice rant from Donna about the escalating costs of SEO conferences read more »
15 Comments     
Where I've asked many of my SEO friends to share with me an example of SEO Fraud, an SEO Scam, or something other example of shady behavior that they've encountered.

Contributors include Matt Cutts, Aaron Wall, Rand Fishkin, Chris Winfield, Van read more »
7 Comments     
URL design? Is there any design involved at all in deciding how your Internet address and directory structure will look like? Yes, there is, or at least there should be! Nonetheless I see the same mistakes daily all over the place as if URLs wouldn’ read more »
10 Comments     
"I do not like doing much traditional SEO client work, and see the business model as having limited longterm value for most SEO consultants. The best consultants could usually make more promoting their own sites and brands than they would working fo read more »
3 Comments     
Really, who still screws up their robots.txt file? Search marketers and others have been banging this drum so long, you’d think it doesn’t need to be said anymore. Well, well, well … have a look at what I found last week on Yahoo Answers. read more »
2 Comments     
Lisa Barone writes:

[Looks around, makes sure it's safe to reveal secret squirrel SEO information.]

Okay, kids, it's July 3rd. That means it has officially been a month since the Give It Up session that occurred at SMX Advanced 2008. The embar read more »
11 Comments     
An often overlooked content optimization opportunity concerns customer service related information. So much effort is put into optimizing content to “make the sale” or “capture the lead”, but not on making content that is useful to existing customer read more »
1 Comment     
Keyword research is the first thing you do when planning a website. You do it before thinking over the site architecture and creating the content. Keyword research is the what you do to estimate your competition and create a promotion strategy. read more »
2 Comments     
One of the most common mistakes websites owners make is moving pages around causing missing pages. read more »
1 Comment     
Where I make a sociological-based argument theorizing that Doug's typical course of blog commenting is actually good marketing and branding for his business. read more »
5 Comments     
Lee Odden writes, "The “two is better than one” philosophy might work when it comes to getting a second opinion from a doctor or a mechanic but with SEO, the last thing a company needs is two agencies stepping on each other to make on-page optimizat read more »
7 Comments     
Adobe announced today that it is teaming up with major search engines - notably Google and Yahoo - to "dramatically improve search results of dynamic Web content and rich Internet applications (RIAs)." In a press statement, Adobe said that it is "pr read more »
7 Comments     
"I am pretty sure if any of these guys wrote a “Top Six SEOs I Wouldn’t Want to Be Stuck in an Elevator With” post, I would be at the top." read more »
5 Comments     
Very often with large dynamic sites webmasters just can’t do without pagination. Apart from usability here they come across another serious issue: duplicate content.

The thing is that all pages normally have identical titles and meta description read more »
3 Comments     
Not only do you have to write extremely compelling and informative content that makes visitors want to read every word and ultimately buy a service or product (which is hard enough alone), but you have to structure your writing in such a way that to read more »
5 Comments     
Scott Hendison offers his opinion as to whether the SMX Advanced "Give It Up" speakers strayed into black hat territory. Excellent review of the session. read more »
1 Comment     
Stoney deGeyter asks the question, "When I only have about 65 characters to work with in a title tag (that which is visible on the search engine results pages), should I use any of that valuable real estate to display my company name?" read more »
4 Comments     
streko "i hate your seo writes:" "So much debate over blackhat crap again post SMX “give it up” session. I just figured I would help everyone out and make some ways to tell if you should consider yourself a “blackhat seo”. read more »
2 Comments     


Search Marketing Expo

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SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
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SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008