Search Marketing
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Here you'll find topics about the practice of search engine marketing (SEM), which involves generating traffic and sales via search engines. For more background, see Search Marketing news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: July 1, 2008 - 10:04 am
Posted By: DavidWallace 2 days ago
Topic Type: News Story (Jump to http://thelinkspiel.blogspot.com)
Category: Link Building
Debra Mastaler writes, "While it's tough to control what people say, you can work to protect your reputation by registering your known brand/name with as many social media/forums/discussion sites as you can, especially the popular ones in your niche read more »
7 Comments     
Avatar Went Hot: July 1, 2008 - 1:34 pm
Posted By: toddmintz 2 days ago
Topic Type: News Story (Jump to http://www.insidecrm.com)
Category: SEO
Where I've asked many of my SEO friends to share with me an example of SEO Fraud, an SEO Scam, or something other example of shady behavior that they've encountered.

Contributors include Matt Cutts, Aaron Wall, Rand Fishkin, Chris Winfield, Van read more »
7 Comments     
Avatar Went Hot: July 2, 2008 - 11:34 am
Posted By: davidmihm 2 days ago
Topic Type: News Story (Jump to http://seoroi.com)
Category: SEO
Gab Goldenberg releases a brilliant Wordpress Plugin to maximize the effect of your internal anchor text.

"So: You can rank like Wikipedia, without being Wikipedia. Ok, that’s maybe a slight exaggeration, but the tool should help you improve your read more »
11 Comments     
Avatar Went Hot: July 1, 2008 - 3:54 pm
Posted By: MattMcGee 3 days ago
Topic Type: News Story (Jump to http://www.smallbusinesssem.com)
Category: SEO
Really, who still screws up their robots.txt file? Search marketers and others have been banging this drum so long, you’d think it doesn’t need to be said anymore. Well, well, well … have a look at what I found last week on Yahoo Answers. read more »
2 Comments     
Avatar Went Hot: July 1, 2008 - 4:57 am
Posted By: khalid 3 days ago
Topic Type: News Story (Jump to http://www.vanseodesign.com)
Category: SEM
TheVanBlog : Best of June links. read more »
Discuss     
Avatar Went Hot: July 3, 2008 - 9:11 am
Posted By: Wiep 18 hours ago
Topic Type: News Story (Jump to http://seo2.0.onreact.com)
Category: SEO
URL design? Is there any design involved at all in deciding how your Internet address and directory structure will look like? Yes, there is, or at least there should be! Nonetheless I see the same mistakes daily all over the place as if URLs wouldn’ read more »
7 Comments     
Avatar Went Hot: July 1, 2008 - 3:05 am
Posted By: infatex 3 days ago
Topic Type: News Story (Jump to http://www.businessol.com)
Category: SEO
One of the most common mistakes websites owners make is moving pages around causing missing pages. read more »
1 Comment     
Avatar Went Hot: July 2, 2008 - 9:48 am
Posted By: Maing 3 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
Keyword research is the first thing you do when planning a website. You do it before thinking over the site architecture and creating the content. Keyword research is the what you do to estimate your competition and create a promotion strategy. read more »
2 Comments     
Avatar Went Hot: July 2, 2008 - 6:48 am
Posted By: DavidWallace 2 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: SEO
Lee Odden writes, "The “two is better than one” philosophy might work when it comes to getting a second opinion from a doctor or a mechanic but with SEO, the last thing a company needs is two agencies stepping on each other to make on-page optimizat read more »
6 Comments     
Avatar Went Hot: July 2, 2008 - 12:00 pm
Posted By: DaveDavis 2 days ago
Topic Type: News Story (Jump to http://www.redflymarketing.com)
Category: Paid Search
For those of you who are not advertising on facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters. read more »
2 Comments     
Avatar Went Hot: July 3, 2008 - 9:17 am
Posted By: DavidWallace 14 hours ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
Ann Smarty has put together a short all-in-one guide to summarize what we know about SEO for URLs. read more »
3 Comments     
Avatar Went Hot: July 2, 2008 - 10:09 pm
Posted By: UtahSEOpro 2 days ago
Topic Type: News Story (Jump to http://www.readwriteweb.com)
Category: SEO
Adobe announced today that it is teaming up with major search engines - notably Google and Yahoo - to "dramatically improve search results of dynamic Web content and rich Internet applications (RIAs)." In a press statement, Adobe said that it is "pr read more »
7 Comments     
Avatar Went Hot: July 3, 2008 - 7:13 am
Posted By: pmg2007 1 day 6 hours ago
Topic Type: News Story (Jump to http://www.utahwebservices.com)
Category: SEO
Not only do you have to write extremely compelling and informative content that makes visitors want to read every word and ultimately buy a service or product (which is hard enough alone), but you have to structure your writing in such a way that to read more »
4 Comments     
Avatar Went Hot: July 3, 2008 - 8:31 am
Posted By: UtahSEOpro 1 day 1 hour 51 minutes ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
Very often with large dynamic sites webmasters just can’t do without pagination. Apart from usability here they come across another serious issue: duplicate content.

The thing is that all pages normally have identical titles and meta description read more »
3 Comments     
Avatar Went Hot: July 3, 2008 - 4:58 pm
Posted By: UtahSEOpro 8 hours ago
Topic Type: News Story (Jump to http://www.bruceclay.com)
Category: SEO
Lisa Barone writes:

[Looks around, makes sure it's safe to reveal secret squirrel SEO information.]

Okay, kids, it's July 3rd. That means it has officially been a month since the Give It Up session that occurred at SMX Advanced 2008. The embar read more »
7 Comments     


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