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An often overlooked content optimization opportunity concerns customer service related information. So much effort is put into optimizing content to “make the sale” or “capture the lead”, but not on making content that is useful to existing customer read more »
1 Comment     
"I do not like doing much traditional SEO client work, and see the business model as having limited longterm value for most SEO consultants. The best consultants could usually make more promoting their own sites and brands than they would working fo read more »
3 Comments     
Ray "Catfish" Comstock just released footage of his presentation given at the Online Marketing Summit last February in San Diego. The presentation covers subjects ranging from Google Webmaster Tools, Site Links, Robots.txt, Canonicalization to capit read more »
11 Comments     
A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements read more »
5 Comments     
Just look at this guy's Wikipedia page. "Please do not add inappropriate external links to Wikipedia, as you did to Search engine optimization. Wikipedia is not a collection of links, nor should it be used for advertising or promotion. Inappropriate read more »
19 Comments     
Creating great content for your social network starts with preparation. Get to know the community and the types of content they like before spending your time and energy on content development. Once you know the people and what content plays well, y read more »
2 Comments     
A sphinn plugin that actually aligns with your text and appears on both the homepage and your actual posts page. read more »
11 Comments     
SEO’s, SEM’s and other abbreviated people within our industry love, love, numbers. Clickthrough rate, how many positions up in the rankings, number of estimated searches per month, links per minute. Heck, even Google is into it: -6, -30, -950, -what read more »
4 Comments     
Jeff of Search Engine People about himself, prophecy, social media, search conferences, early computers in the eighties etc. read more »
1 Comment     
The time has come to announced the winners for the 2008 SEO Superlatives. But before the announcement, I’d like to thank everybody who contributed. The SEO Superlatives Committee was awesome. All you crazy guys and gals who where socializing this, k read more »
10 Comments     
~40 photo examples of how ICanHasCheezburger and ecommerce are related - including photos and links to additional articles on each topic. Hilarious. read more »
3 Comments     
A term commonly used to measure visitor engagement is the bounce rate, which is the percentage of initial visitors who leaves your site after arriving at the entry page. These are visitors who ‘bounce away’ after arriving without viewing other pages read more »
5 Comments     
Genius idea and an awesome post from wiep - very funny but really interesting as well. read more »
2 Comments     
So, in order to test the theory, i picked two sites that sometimes double as my furry lab animals and set them up so that site A links to site B with two links using different anchor texts. The phrases appeared only on a site A, they were not to be read more »
6 Comments     
A good post detailing 10 alternative social media sites to Digg that can drive traffic and links.

Very appropriate too given that Digg can be very tempermental. read more »
1 Comment     
Test results proving Googlebot really has been effectively upgraded to include parsing of flash to find links. Let the flash bombing begin. read more »
6 Comments     
Give It Up! - No more secrets time. In this session, our panel of noted SEOs all share some of their favorite and largely overlooked SEO tips. Then we turn to the audience for more sharing. Attendees vow not to blog what's discussed for the now trad read more »
1 Comment     
Is Plurk really a player in the big game with the likes of MySpace, Facebook and Twitter? Who are these Plurkers and should you bother with yet another social profile? read more »
2 Comments     
Nice rant from Donna about the escalating costs of SEO conferences read more »
15 Comments     
Over the past few weeks, I've had a few run-ins with plagiarism in various forms and thought I'd take the opportunity to have a little rant about it. My hope is that by discussing it, people will become more educated about the issue and perhaps it w read more »
11 Comments     
Jenn Osborne defines the key elements that make a site, a community. Starting with this definition and principles, it should be easier to build a community for clients or yourself as a result. read more »
1 Comment     
Michael Gray writes, "Last night I was using Google Maps to get directions and noticed a new feature, a camera icon located next to each of the steps on Google Maps. When I clicked on the icon I saw a picture of my house!" He goes on to write, "... read more »
3 Comments     
Lisa Barone writes:

[Looks around, makes sure it's safe to reveal secret squirrel SEO information.]

Okay, kids, it's July 3rd. That means it has officially been a month since the Give It Up session that occurred at SMX Advanced 2008. The embar read more »
11 Comments     
Danny Sullivan writes, "You have no privacy on YouTube. So effectively declared a US judge yesterday. And now somebody in the US government better stop grandstanding about search and privacy protection and actually get some laws enacted now. Yesterd read more »
7 Comments     
"One of the frustrations of doing SEO for large websites is the fact that Google makes it very difficult to see more than a small part of the search index. Even in Webmaster Tools, Google's index search is built on the same mechanics as its web sear read more »
6 Comments     


Search Marketing Expo

Save the date for:
SMX Local & Mobile - San Francisco, CA (July 24-25) See the agenda, and register now!
SMX Sao Paolo - Brazil - (Aug. 7-8)
SMX China - September 23 & 24, 2008
SMX Stockholm - September 23 & 24, 2008
SMX East - NYC - (Oct. 6-8) Registration is now open.
SMX London - November 4 & 5, 2008