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Topics related to getting search traffic though either paid or free methods. For more background, see SEM news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Where I compare the process of acquiring search marketing expertise to taking a long journey. read more »
1 Comment     
These 10 tips don’t just make your website more focused on making money. They also represent a roadmap for how you can give more value back to your customers. read more »
Discuss     
Adam Audette, Ben Lloyd, Lisa Williams, Kent Lewis and myself make some search prediction for 2009. read more »
1 Comment     
"In the beginning, everybody wanted to be on Google and would happily spend $15 or $20 per click, anything to build traffic. But not anymore," says Avi Wilensky, president of Promediacorp, a company that helps businesses with their search marketing read more »
6 Comments     
Gord looks into the issue of branding vs search:
>>Us: You have no search visibility for “keyword”
>Client: We don’t want visibility for “keyword”
>>Us: Why?
>Client: Because that’s not us. We don’t use “keyword” to describe ourselves. That’s no read more »
3 Comments     
A great post by Jane and Robot! There may be instances when you want to track the source of a request, and a common way of doing so is by using tracking parameters in URLs. Unfortunately, implementing referrer tracking in this way can result in sig read more »
3 Comments     
After seeing over 100,000 people read our Blogger's Guide to SEO and getting it translated in 20+ languages, we've decided to write a similar guide for non-profits. read more »
3 Comments     
A handy list identifying the various types of clients you may run into. Extremely official and scientific...and funny as hell. read more »
12 Comments     
I'm not going to try to explain John's post in a couple sentences but I will say that by the time you're done reading it, the strong statement he makes with his post title doesn't seem that radical any more. read more »
33 Comments     
Dustin Woodard does a guest post at the Hitwise blog which shows that the Long Tail of Search could actually be 90+ % of natural search traffic--meaning the tail could be without much of a head or body. read more »
14 Comments     
Using an IP proxy is an essential skill for an SEM, it allows you to test websites and redirection rules based on geolocation of the user. It's also surprisingly simple once you know how. This quick 10-minute guide will get you up to speed. read more »
3 Comments     
The surest way to successfully construct a building is to follow a blueprint. Just like construction blueprints, while each SEO blueprint may be unique, each will also contain similar details to ensure success. What details should a search marketing read more »
1 Comment     
With the economy in limbo what should search marketer's focus on? WebProNews spoke to Milind Mody, CEO of eBrandz Inc, an SEO and SEM firm, about online marketing and advertising. read more »
1 Comment     
Sam encourage a discussion about the future of URLs as natural language navigation begins to lead technology... Should Google Search stop using the URL of a site as an indicator of relevance? Or will their omnibar, or Mozilla’s ubiquity will be the read more »
Discuss     
I liveblogged David's Local Search Presentation at the SEMpdx Hot Seat last night. Here's what he said... read more »
3 Comments     
Shana Albert writes a fantastic post about why online businesses need to use empathy to convert customers. I appreciated the suggestions and real-life examples. read more »
8 Comments     
"For almost a year, Keyword Spy have been email spamming both my personal email address and Sphinn (on a weekly basis), regurgitating announcements about its launch and features." read more »
11 Comments     
Interview by SEOMentor brings Brandy Eddings to life! Learn about this Texas cowgirl's roots and her passion for paid search, including some insights about her favorite social media interests and friends, including her favorite socnet.

Did you k read more »
2 Comments     
Great list from Tad about some very useful new web tools made available in 2008. read more »
3 Comments     
Ann Smarty looks at the world's hottest web and search trends. read more »
2 Comments     
A SMX Local Mobile Presentation:

And I'm [Brian Carter] presenting it here to you in a variety of ways, since I know some of you like video, some like slideshows, some just like blog posts... for the blog post only, keep scrolling down. Best way read more »
1 Comment     
3 nice tips from Gabriel Goldenberg on how you can make use of Archive.org read more »
22 Comments     
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines and today's in-depth look, The Ultimate Guide to read more »
Discuss     
Another excellent post by ViperChill providing a list of important resources for improving other-then-SEO skills and thus making a complete web marketer. Besides SEO, includes resources on PPC, affiliate marketing, web design, copywriting, domains, read more »
Discuss     
SEO and SEM are challenging tasks for B2B companies, particularly in industries such as Manufacturing and Industrial Technology. Here are 7 examples of how these types of companies can increase leads and revenue through creative search engine market read more »
2 Comments     


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