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Topics related to getting search traffic though either paid or free methods. For more background, see SEM news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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(Not an April Fools Joke). I asked several of our SEMpdx members to offer their analysis on this very important topic and they've offered some terrific information. read more »
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Adam Audette's link-building post which originated as his Searchfest 08 presentation. Yeah, this is a way over-done topic, but Adam uses a very fresh approach here and I recommend checking it out. read more »
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Good reminder as to why it's so important to employ multiple marketing strategies... read more »
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SEO, Usability, and Analytics are the best investment that you can make for your online business. In fact, dollar for dollar, these recession proof tactics should result in some of the best ROI you'll see from your web site. read more »
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Aaron was generous enough to do an e-interview with me and he offers thoughtful answers to the wide variety of questions that I asked him. read more »
1 Comment     
Kent Lewis writes about his top 10 "nuggets" of knowledge gleaned from Searchfest 08. read more »
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How do you measure success? The ultimate measure of success for a company may be productivity but what exactly is productivity? Some people are functionally more productive that others in their work environment. Some people express their productivit read more »
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Apparently, TopRank thinks that what we all need is another book about people who wear the "best Nikes" in their manufactured niche group rather than one about those who are renowned for actually HELPING people. Don't waste any time, drop everythin read more »
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Every professional needs someone. This timeless axiom is especially relevant to both those who consume and those who provide search marketing services. aimClear interviewed over 20 marketing companies and solo practitioners for this article. read more »
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The envelope please...and the winner IS! (Check out the results over @ Online Marketing Blog.) read more »
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As a business becomes more successful, the opportunity for having their reputation tarnished as a result of negative press increases.

Here are some great Reputation Management Tips from SEO Design Solutions. read more »
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I've just discovered that Sphinn member Steven Bradley (a.k.a. Vangogh) publishes an in-depth monthly roundup of marketing posts and news. If you thought this was just another link dump *look again*. He's spun some excellent commentary around the po read more »
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In response to recent posts and Sphinn threads,Rusty Brick is running a survey on SEM consultant pricing. Is ANY SEO worth $350 per hour with a 2000 hour minimum? read more »
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Moving your web site into another language involves many steps and many choices. Getting this process right is critical, and this article deals with each aspect of the process from translation of the site to marketing the site on the search engines read more »
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Scope creep (jobs that expand past what you're paid to do) will EAT your face alive if you let it. Example "SEM Goals & Scope of Services" document posted for discussion. read more »
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Andy calls it like he sees it. To be a successful CEO:

* be in it for the money
* increase usability
* harsh criticism is effective
* run the company with an iron fist
* cut the optimism crap read more »
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Embrace Google universal or die trying!
Well maybe not so dramatic but Tad tells all read more »
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It’s been a while since I’ve let my natural pythonesque tendencies filter out, so I thought that the time was nigh to put a knotted handkerchief on my head and hit myself in the face with a vase of flowers while talking about how watching Monty Pyth read more »
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If we consider a notion that ‘clean’ SERPs = good user experience, and that too good a SERP = bad advertiser experience and that bad advertiser experience = low revenues, then we can begin to at least appreciate some of the reasons why sites that of read more »
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You need an internet marketing strategy, even if it's just "sell lots of stuff". Step one? Tear up your old marketing plan! read more »
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Many new search marketing firms target start-ups and small businesses as their market segment of choice. They do this because it's quick and easy to make sales. So what's the key factor that distinguishes clients? read more »
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Rob Watts offers 8 general SEM tips that will help your website succeed online. read more »
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These Nielsen numbers show which verticals are spending the most on sponsored search, including a category for Image/Text Links. read more »
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A secret, to you who are starting out with a fresh website, and something to learn about the storms ahead. There are fundamentals about conducting business online that it will be helpful for you to learn, and there are a few best practices that have read more »
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Whether starting out w/SEM or involved for years, understand: NOT everything you read is true. Separating truth from speculation is about TRUSTING blog authority. read more »
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