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There is quite a lot of confusion over information retrieval sometimes, usually due to the fact that some concepts are used and investigated without their basis being known in the first place.

It's a little tricky to get acquainted with all of th read more »
1 Comment     
Some groovy starting points for the noobs and maybe a few ideas for the seasoned search geeks -

SNIP - I’d like to emphasize is that I do not recommend using exactly one of the below variants, instead use them as samples: you are free (and even e read more »
3 Comments     
Great article and resources highlighted by Garrett French. Know your enemy and know them well, only them will you truly be able to outlink, outlast and outplay the opposition. read more »
6 Comments     
Aaron Wall describes it best in this post: read more »
Discuss     
Useful Mashable Posts for Search Marketers, Developers and Users. read more »
35 Comments     
If your AdWords ads are getting different "Served" percentages... When you create an AdWords campaign, you can edit the Ad Serving setting to rotate or optimize the ad distribution. I thought that meant I could control whether the ads were given equ read more »
1 Comment     
Useful tips for using social media to control your online reputation in Google. read more »
6 Comments     
Matt shares his insights about negative feedback being a good thing, and I think he is spot on with #4 - take this information and LEARN what you are doing wrong as a business and FIX IT! read more »
4 Comments     
StumbleUpon has introduced a new URL shortener that displays the blog post within a frame that maximizes the possibility that the post will be retweeted. read more »
3 Comments     
Via Brian Chappell : Finding great content online from a social media and search marketer’s standpoint is a very vital aspect to building out social accounts, writing blog posts, researching target markets, link acquisition, and blogger outreach. read more »
3 Comments     
Miriam Ellis looks inside the Google Groups Forum for Maps and business owners and finds that Google is leaving the owners in the dark and problems and misinformation in Google Maps unanswered and unresolved.

The volume of frustrated business read more »
6 Comments     
SEOMoz have tested a bunch of SEO factors, from H1 tags to Search Wiki, and the results are not exactly what you'd expect. It's worth a read, or worth passing to someone who wants to know the current state of SEO thinking. read more »
1 Comment     
Kate Morris is next in line with her guestpost on Searchcowboys. She tells us how to write PPC Ads that work!

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent read more »
1 Comment     
"The popular real-time feed aggregator, FriendFeed, can bring a bit of traffic to a blog. As of today, FriendFeed’s Kevin Fox has announced it is adding its subscriber count to the number of RSS subscribers.
Site admins should start seeing a spike read more »
3 Comments     
Andy Beard takes a look at FeedBurner's change to now include tracking of FriendFeed subscriber data. read more »
5 Comments     
A good list explaining why your site may have high bounce rates. "Bounce Rate can be simply defined as the percentage of website visitors that leave the website directly from the page they enter without clicking through to any other page of the webs read more »
7 Comments     
"Being an authentic corporate blogger means finding a way to balance your voice with the goals of the company you‘re representing."

Great post on how to be authentic without "crossing the line". read more »
3 Comments     
Many marketers and PR execs have experienced a major PR crisis that has resulted in a search engine reputation management nightmare. There are a great deal of skeletons out there from Bernard Mathews (June 2007) to HBOS (May 2009). Universal search read more »
Discuss     
What Kenshoo does exceptionally well, compared to the competition:

* Get your ecommerce data into their system
* Help you restructure existing account complexity into tighter ad group structures
* Attribute conversions to multiple t read more »
4 Comments     
Running PPC and SEO campaigns in isolation from each other often means many learnings and advanced SEM tactics and techniques are being missed. This post looks at some of the ways your PPC campaign can inform your SEO strategy and vice-versa. read more »
Discuss     
If getting visitors to read your blog is a goal, then editing what you have published already will be many times more effective than continually adding new content. Both are good but editing can be done with knowledge on what has been shown to be w read more »
5 Comments     
Big news just came out from the Google Adwords blog. Now you can import your established goals in Google Analytics over to your Adwords account. This means that you won’t need to separate Adwords conversion code anymore. read more »
2 Comments     
Yahoo, which we all know has been cutting back substantially and looking for sources of extra revenue, has devised a new plan to bring in some income by clearing out it closet of premium domain names on the open market. Last night, Yahoo sold Contes read more »
5 Comments     
Why isn't search getting the respect it deserves? Quality SEO is a valuable activity that can dramatically transform profitability of a business. However, since this is not yet understood by many management team executives, it is often both underval read more »
2 Comments     
Ruud Hein writes, "A lot, an awful lot, has been said about The No Follow Issue but one thing I miss so far is Trust. With what feels like sleight of hand, Google has done away with a huge chunk of Trust in the relation it is trying to build between read more »
8 Comments     


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