Link Building
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Topics related to building links, which generate traffic directly for web sites and influence search rankings. For more background, see the Link Week column or link building news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Eric Ward examines the client who views link building as a purely SEO function, that is, they are interested in adding or creating content just to appeal to search engines. read more »
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Linkbait is widely regarded by many SEOs as the premier weapon in their quiver of marketing and promotional tools, and justifiably so. When linkbait is successful it can be incredibly powerful, driving an initial spike in (arguably entirely useless) read more »
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Are you good at photography, “photoshopping” or graphic design? Then why don’t you use these skills to build backlinks? read more »
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An interesting question is what someone should look for in a potential link developer and how to go about finding them. Rae lists (and pretty much answers) several must-ask questions for link development job interviews. read more »
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Yahoo link: operator (and URL analysis in Yahoo! SiteExplorer) is the best method currently at our disposal to conduct backlink analysis and to evaluate either your own or your competitors’ link building tactics. read more »
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Deb Mastaler questions the value of "fast, easy" links, and offers a playbook for article marketers: "Perhaps a better approach would be to add new, low-cost angles to old ways of linking. Find a method you've used in the past and expand on the tech read more »
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Ask ten SEOs what you have to do to get more links, and 9 will tell you to ‘build great content’. In stead of taking this answer for granted, it’s even better to ask yourself why this is true.

Wiep gives us 6 reasons... read more »
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Bill Hartzer writes, "I've put together a list of six things you can do right now to get nearly "instant links" to your web site. In many cases these six "techniques" of getting links are nearly automated, so your link will show up almost as fast as read more »
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Link Building Basics by Loren Baker SEJ read more »
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Erik-Jan discusses B2B link building and concludes that different goals are required than in B2C link building. He also explains why B2B link building is easier AND more difficult than B2C link building. read more »
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Six quality deep links in six days. All thanks to having a piece of unique content, and promoting that content. This is a mini case study that shows how pushing content can allow it to spread a lot further than expected. read more »
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Tom Critchlow gives us another clever and ethical linkbuilding technique. The basic principle is to find link leads by searching for pages or sites which used to offer a service and no longer do. read more »
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Poor Matt Cutts, SEOs adapt once again. A recent Search Engine Roundtable survey reveals: SEOs want to buy links even if they're nofollowed: 50% of respondents said they would. read more »
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So is Link Building really dead take a look at what Lee Odden has to say! "However, there’s a big difference between link building to content & content promotion that attracts links. Long term, promotion of content that attracts relevant links from read more »
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Rand Fishkin provides arguments against linking out to other sites as well as arguments for linking out to other sites. read more »
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If you run an eCommerce site, submitting it to coupon code directories is a wise promotional method you might want to consider. Building links in this fashion cannot help but build a successful campaign. read more »
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It took me a whole presentation to get to the good stuff. Andrew extracts the best for the rest of you guys. read more »
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Widgetbait gone bad sparked intense controversy about the utilization of anchor text within widgets. I decided to ask some of the leading experts in the industry their thoughts on the following situation, in an attempt to unearth what is kosher and read more »
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Shimon Sandler asks, "Is it possible not to touch the code of a site and still optimize it?" The answer is yes and he explains why. read more »
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A quick tip from DaveN about getting a link from your Twitter page. read more »
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If you are an experienced link builder, you might be tempted to read something other than today's column, which on first glance may appear a bit to rudimentary for your skills. If you do stick around, and I hope you do, I'll share with you what I co read more »
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Great link building notification tool for Wordpress complete with instructional video. read more »
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Ann Smarty writes: "After my recent huge post on SEO tools was published, I promised to add the section for free online internal analytics services; but before that I decided to discuss different aspects of the topic starting with effective tracking read more »
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The link building challenge of big brands isn’t in obtaining new links, but in using the strength of these links optimally. Converting link juice isn’t very hard, but certainly worth the effort. read more »
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Paul at Search Engine People continues with the 2nd part of Link Building basics.... in this post he explains how to find .edu and .gov backlinks as well as dofollow blogs that you can comment on. read more »
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