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Topics related to the search engine marketing industry in general. For more background, see SEM industry news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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There are interesting pros and significant cons to incorporating SEO into universities and developing degree programmes based on the subject. Somehow, my disadvantages list got a bit longer than the advantages one... read more »
5 Comments     
SEL - Someone’s trying to trademark the term SEO, which has roiled the SEO community. The someone is named Jason Gambert and he has persistently filed with the Patent and Trademark Office, claiming to have coined the term “SEO” (for Search Engine Op read more »
12 Comments     
Jane follows up Danny's post about his conversation with a truthfully challenged (if you see what I mean) search marketer. She mentions the 'e' word. Twenty quid to the first person to mention Lyndon-gate in the comments.

;) read more »
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Matt McGee writes, "I come home from Columbus to start another chapter in my own life: I’m now open for business as an independent search marketing consultant and trainer. At the same time as I begin my own consulting and training business, I’m also read more »
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A great post on dangers of screwing over people who build reputation for a living. read more »
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Lee Odden writes, "With search engine optimization a challenge for most company marketers to stay current with, how exactly are businesses supposed to confidently hire a SEO consultant? Google has an opinion on this if you haven’t noticed." read more »
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I [Garrett Pierson] find that sometimes the Online Marketing and SEO industries can be a bore and that is the very reason why Chuck Lewis the SEO Rapper has had so much success. If you haven’t heard Chuck’s raps then you have missed out on some seri read more »
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Incrediblehelp explains why top sphinns are getting on his nerves, and the need for unique content that isn't just recycled SEM talk. read more »
55 Comments     
A good post detailing 10 great search engine news blogs you really should read daily. read more »
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Jane thinks that there is a lot of hot-air which passes for insight in the search industry. I think she should just get on with creating good content....

;) read more »
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Rand Fishkin writes, "Here are five solid reasons that compel SEOmoz as well as the many companies we work with/recommend to stay far away from any "guarantee" of search engine rankings." read more »
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Hey, any list that gives me a namecheck is gonna get a Sphinn. There's a few names that should probably be up there that aren't, so drop a comment if there's a search Brit you think deserves a plug.. read more »
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[MARK KNOWLES] We’re sitting here with Chris Winfield, Todd Malicoat, and Brent Csutoras. This is an all star crew, and we’re at SES New York, March 2008. We’re just going to talk about what got you guys into search, how you got started and some of read more »
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I [Garrett Pierson] had the wonderful honor of spending some time with Lee Odden of Top Rank. He gave great insight on the changing SEO Industry and the up and coming Social Media industry. Also Within the interview that you can listen to above or r read more »
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It's merging of the search minds as everyone's favorite Pat Sexton joins Jim Boykin and the team at We Build Pages in the role of Search Marketing Manager.

Jim says:

"Pat's skillset brings a lot to We Build Pages in terms of rounding out our read more »
22 Comments     
During my trip to San Jose for SES I [David Snyder] was privy to such a moment in history. A moment where a legend, a mythical creature was born. Our industry from this time will forever know the name, SEO Champion.

Below find an Oral History of read more »
8 Comments     
Recently, the PR firm of a very famous and lavishly wealthy public figure called me. One of his projects had gotten a lot of bad press. They asked how much it would cost to remove the negative information from Google. read more »
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Great tips from Lisa Barone on conference networking. Nearly anyone who's attended a conference can relate, especially if you're somewhat shy. read more »
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Follow up on Sphinn post: Top SEO Firms Paid for by the Following...

Back in June, you read the story about the Most Dependable awards being given to SEOs and Web Design companies, amongst others.

In short, a company named Goldline Research ca read more »
8 Comments     
Ian Lurie speculates about an SEO industry shake out:

"The industry shakes out. While many rip-off artists stick around, even more go away. Competent individuals move to agencies or continue as consultants. Corporations become smarter consumers o read more »
14 Comments     
Leading off the 6th Anniversary Cre8asiteforums Interview series, Kim Krause Berg interviews Rae Hoffman. Great videos included! read more »
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Extensive 6-page article on getting the most out of conferences by Lee Odden at TopRank. Includes tips from Brad Berens (iMedia), Robert Scoble, Danny Sullivan, Chris Sherman, Kevin Ryan, David Berkowitz, Heather Lloyd-Martin and Michael Brito. read more »
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If you are planning on hiring a search consultant, here is a mini-glossary along with a checklist of Q&A to help you separate the wheat from the chaff; or if you prefer, the can-do’s from the no-clue’s. read more »
4 Comments     
Great post by Mark Jackson about the creepy feeling he gets when he sees search marketing companies paying for the honor of being deemed "best." read more »
14 Comments     
Alex discusses an interesting idea for managing enterprise new media clients and how the payment on results model extends to large multi-national clients. read more »
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