Search Marketing
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Here you'll find topics about the practice of search engine marketing (SEM), which involves generating traffic and sales via search engines. For more background, see Search Marketing news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: October 10, 2008 - 12:17 pm
Posted By: UtahSEOpro 3 days ago
Topic Type: News Story (Jump to http://searchenginewatch.com)
Category: In House SEM
The central focus of many SEO efforts is reaching the right people with the right information at the right time. Third-party search engine marketing firms, many of whom work tirelessly helping clients consume information in the highly dynamic world read more »
2 Comments     
Avatar Went Hot: October 10, 2008 - 9:11 am
Posted By: UtahSEOpro 4 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: SEO
One of the hardest thing for an SEO to manage is expectations. For many SEO consultants and firms, part of closing the deal is to get the client to believe that the work they provide is going to get them "results," however that is defined. But in do read more »
1 Comment     
Avatar Went Hot: October 9, 2008 - 6:45 pm
Posted By: janecopland 2 days ago
Topic Type: News Story (Jump to http://www.seo-chicks.com)
Category: SEM Industry
There are interesting pros and significant cons to incorporating SEO into universities and developing degree programmes based on the subject. Somehow, my disadvantages list got a bit longer than the advantages one... read more »
5 Comments     
Avatar Went Hot: October 9, 2008 - 4:00 pm
Posted By: theGypsy 4 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Link Building
SNIP - The ethnographic method is an approach of studying a person or group of people by participating in the culture of interest while still remaining a bit of an outsider. At its core is the focus on cultural relativism, which is seeing something read more »
5 Comments     
Avatar Went Hot: October 9, 2008 - 8:35 am
Posted By: annie7 4 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
There are plenty of confusion related to sitewide links. Are the worthless or even dangerous? Please share your thought! read more »
2 Comments     
Avatar Went Hot: October 8, 2008 - 4:53 pm
Posted By: dailymoolah 3 days ago
Topic Type: News Story (Jump to http://devbasu.com)
Category: SEO
"Any Sales Pitch is About a Transferrance of Emotion From The Salesman to the Customer". Learn why it’s not enough to just deliver a seemingly good pitch on the surface, but rather to read between the lines and peer into your audience’s thought, dis read more »
Discuss     
Avatar Went Hot: October 8, 2008 - 10:55 am
Posted By: UtahSEOpro 4 days ago
Topic Type: News Story (Jump to http://www.searchenginepeople.com)
Category: Link Building
As previously mentioned in part 1 of this series, it’s extremely important to be able to evaluate the power of a directory for link building. Especially when you consider that the power of a directory listing is much more complicated than just looki read more »
5 Comments     
Avatar Went Hot: October 8, 2008 - 8:03 am
Posted By: andrewsho 4 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com)
Category: SEO
What the coming (or already upon us) economic downturn means for small business websites & SEO. read more »
9 Comments     
Avatar Went Hot: October 7, 2008 - 11:44 am
Posted By: sammy 4 days ago
Topic Type: News Story (Jump to http://www.acquisio.com)
Category: Paid Search
Naoise Osborne takes a look at the US and Canadian election campaigns and their use (or lack thereof) of Adwords marketing, trashes the Valleywag post from the other week, and does his own mini-analysis, the results of which are surprising. read more »
4 Comments     
Avatar Went Hot: October 7, 2008 - 12:14 am
Posted By: leftthebox 5 days ago
Topic Type: News Story (Jump to http://www.searchandsocial.com)
Category: SEO
David Snyder outlines what's gonna happen at and who's going to Scary SEO and why you should be there. He also explains why it's the coolest event ever, who's talking about it. read more »
1 Comment     
Avatar Went Hot: October 6, 2008 - 12:07 pm
Posted By: kevgibbo 5 days ago
Topic Type: News Story (Jump to http://www.seoptimise.com)
Category: Link Building
"More and more conventional link building methods, like directory submission are of less and less value, Google does not even recommend high quality paid directories any more. In fact soon we’ll see a situation where all artificial ways of link buil read more »
9 Comments     
Avatar Went Hot: October 6, 2008 - 8:26 am
Posted By: UtahSEOpro 6 days ago
Topic Type: News Story (Jump to http://www.searchandsocial.com)
Category: Link Building
Have you ever received an email from someone requesting a link exchange touting that they have a valuable link to offer you? Ever purchased a link from a broker at a particular cost based on metrics over negotiation? How do they usually declare that read more »
2 Comments     
Avatar Went Hot: October 6, 2008 - 5:48 am
Posted By: barnaseo 5 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: SEO
Exciting new features at SEOmoz, including an Index of the World Wide Web (30 Billion pages and growing!), the Linkscape Tool (extensive link data based on own index), a fresh design and a comic book. read more »
61 Comments     
Avatar Went Hot: October 4, 2008 - 10:53 pm
Posted By: gyutae 8 days ago
Topic Type: News Story (Jump to http://www.winningtheweb.com)
Category: SEO
In my opinion, good (and I emphasize "good" here) SEO software helps to automate repetitive tasks and is beneficial for the community in spreading SEO awareness and teaching best practices. Here’s what some of the top SEO’s and members of Sphinn ha read more »
Discuss     
Avatar Went Hot: October 4, 2008 - 2:15 pm
Posted By: theGypsy 9 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEM Industry
SEL - Someone’s trying to trademark the term SEO, which has roiled the SEO community. The someone is named Jason Gambert and he has persistently filed with the Patent and Trademark Office, claiming to have coined the term “SEO” (for Search Engine Op read more »
12 Comments     
Avatar Went Hot: October 3, 2008 - 6:58 am
Posted By: martinbowling 10 days ago
Topic Type: News Story (Jump to http://seminsights.com)
Category: Search Marketing
laura callow gives some much needed insight into SEM during an economic downturn read more »
8 Comments     
Avatar Went Hot: October 3, 2008 - 6:30 am
Posted By: gyutae 9 days ago
Topic Type: News Story (Jump to http://www.winningtheweb.com)
Category: SEO
Well the fact of the matter is that “do-it-all” SEO software and SEO consultants can easily exist in harmony. Automated tools can make SEO’s more efficient but nothing can ever compare to the customized work of a highly-qualified SEO professional. read more »
20 Comments     
Avatar Went Hot: October 2, 2008 - 8:43 pm
Posted By: ciaran 9 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: SEM Industry
Jane follows up Danny's post about his conversation with a truthfully challenged (if you see what I mean) search marketer. She mentions the 'e' word. Twenty quid to the first person to mention Lyndon-gate in the comments.

;) read more »
12 Comments     
Avatar Went Hot: October 2, 2008 - 2:34 pm
Posted By: dsnyder 10 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
I have been pretty obsessed with the topic of Information Environments as of late.

From their structure, to the way that we let them interact with the search engine bots, a full understanding of our Information Environments is the basis of a stro read more »
4 Comments     
Avatar Went Hot: October 2, 2008 - 11:57 am
Posted By: DavidWallace 11 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Link Building
Eric Ward writes, "As link builders, one challenge we all have is showing our clients evidence that our work is having the effect we said it would. What would make this part of the process easier is if there was one single universal tool that could read more »
1 Comment     
Avatar Went Hot: October 2, 2008 - 11:15 am
Posted By: DavidWallace 11 days ago
Topic Type: News Story (Jump to http://www.aimclearblog.com)
Category: Link Building
Marty Weintraub writes, "This avatar profile is much more common than one might think. It’s also a fuzzy role, in terms of intent and ethics. Anonymous DoFollow link building avatars line the underbelly of social media link-juice mining, spooging po read more »
Discuss     
Avatar Went Hot: October 1, 2008 - 3:21 pm
Posted By: annie7 11 days ago
Topic Type: News Story (Jump to http://devbasu.com)
Category: SEO
Dealing with hard to please clients: the ZOMG thank you client, the I’m not getting what I paid for client, the ‘I’m secretly happy but can’t tell you I am’ client... read more »
4 Comments     
Avatar Went Hot: October 1, 2008 - 8:52 am
Posted By: annie7 10 days ago
Topic Type: News Story (Jump to http://seogadget.co.uk)
Category: SEO
An extremely useful example of how to use wildcard (*) in Robots.txt for sites that use dynamic query parameters. read more »
3 Comments     
Avatar Went Hot: October 1, 2008 - 6:46 am
Posted By: bloggeries 11 days ago
Topic Type: News Story (Jump to http://www.huomah.com)
Category: SEO
SEO Is an art form that's evolving. Here's David Harry's take. read more »
11 Comments     
Avatar Went Hot: September 30, 2008 - 3:02 pm
Posted By: ciaran 11 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Link Building
Ohhh, I love stupid people. No, really, they make my day a lot of the time. Like the person who decided to ask Danny Sullivan to put paid links on Search Engine Land and then tried to reassure him that there are no dangers involved in such actions. read more »
45 Comments     


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