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<title>Sphinn / Hot Today / Paid Search</title>
<link>http://sphinn.com</link>
<description>Sphinn  votes</description>
<pubDate>Thu, 14 Aug 2008 09:46:59 PDT</pubDate>
<language>en</language>
<item>
<title><![CDATA[Bidding On Competitors’ Branded Terms: Moral Dilemma Or Business Decision?]]></title>
<link>http://sphinn.com/story/65408</link>
<comments>http://sphinn.com/story/65408</comments>
<pubDate>Thu, 14 Aug 2008 09:46:59 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/65408</guid>
<description><![CDATA[&quot;Admit it. You know you've thought about it. Yet you hesitate. Chances are, you're probably conflicted, wondering if it's morally right, or if you really want to &quot;go there&quot; - even if it is legal.&quot;<br/><br/>41 Vote(s) ]]></description>
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<item>
<title><![CDATA[Paid Search in Football Terms]]></title>
<link>http://sphinn.com/story/60730</link>
<comments>http://sphinn.com/story/60730</comments>
<pubDate>Wed, 23 Jul 2008 10:19:56 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/60730</guid>
<description><![CDATA[This is a guest post by Brandy Eddings.  She is one of the brightest young minds in paid search and SEM. The is the owner of New Edge Media, an SEM company based in Texas. She is also speaking at Scary SEO in October.<br/><br/>46 Vote(s) ]]></description>
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<item>
<title><![CDATA[PPC Advertising: Art or Science?]]></title>
<link>http://sphinn.com/story/57762</link>
<comments>http://sphinn.com/story/57762</comments>
<pubDate>Wed, 09 Jul 2008 00:39:23 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/57762</guid>
<description><![CDATA[Great first installment of what promises to be a most informative series about PPC by the guru himself, David Szetela.  David covers persuasive techniques and more....<br/><br/>57 Vote(s) ]]></description>
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<item>
<title><![CDATA[Visa Offer Free $100 Facebook Credits - Not A Bad Promotion Visa!]]></title>
<link>http://sphinn.com/story/56311</link>
<comments>http://sphinn.com/story/56311</comments>
<pubDate>Wed, 02 Jul 2008 12:00:05 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/56311</guid>
<description><![CDATA[For those of you who are not advertising on facebook already (and even if you are) and want to give it a try, now there is a completely free way to test the waters.<br/><br/>46 Vote(s) ]]></description>
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<item>
<title><![CDATA[4 Steps to Avoid the Google AdWords Ignorance Tax]]></title>
<link>http://sphinn.com/story/53452</link>
<comments>http://sphinn.com/story/53452</comments>
<pubDate>Thu, 19 Jun 2008 14:10:56 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/53452</guid>
<description><![CDATA[By default Google opts advertisers into everything. Whether you're launching a new campaign using Google AdWords or editing an existing one, follow these 4 steps to avoid the ignorance tax.<br/><br/>50 Vote(s) ]]></description>
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<item>
<title><![CDATA[Small Business PPC - 26 Mistakes That Cost You Money]]></title>
<link>http://sphinn.com/story/51711</link>
<comments>http://sphinn.com/story/51711</comments>
<pubDate>Tue, 10 Jun 2008 00:01:38 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/51711</guid>
<description><![CDATA[Jennifer Osborne has a great post that promises to help many companies improve their ppc programs by identifying common mistakes. This is a really good resource for anyone doing ppc.<br/><br/>54 Vote(s) ]]></description>
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<item>
<title><![CDATA[Yahoo Is Going to Automatically Optimize Your PPC Account Without You]]></title>
<link>http://sphinn.com/story/50280</link>
<comments>http://sphinn.com/story/50280</comments>
<pubDate>Wed, 04 Jun 2008 06:53:24 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/50280</guid>
<description><![CDATA[Yikes!  &quot;I received an email this weekend from Yahoo saying that they were updating their Terms &amp; Conditions for their search marketing accounts.  In summary, Yahoo is going to optimize your PPC account without prior knowledge of or approval by adve<br/><br/>64 Vote(s) ]]></description>
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<item>
<title><![CDATA[Distilled’s Big PPC Competition: Use Your Ad Powers For Good!]]></title>
<link>http://sphinn.com/story/49567</link>
<comments>http://sphinn.com/story/49567</comments>
<pubDate>Fri, 30 May 2008 09:41:01 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/49567</guid>
<description><![CDATA[Will &amp; the boys are running a competition to raise funds for the Burma cyclone appeal. All you PPC demons need to get on it now.<br/><br/>42 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Importance of Pay Per Click Account Structure]]></title>
<link>http://sphinn.com/story/49573</link>
<comments>http://sphinn.com/story/49573</comments>
<pubDate>Thu, 29 May 2008 22:01:50 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/49573</guid>
<description><![CDATA[Dave Synder writes &quot;I had an epiphany while working on a site yesteray, and as most lessons come from life, I thought I might as well turn it into a blog post.The reality of SEM is that creating PPC accounts that yield a high ROI can often be mo<br/><br/>42 Vote(s) ]]></description>
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<item>
<title><![CDATA[How to Solve Communication and Differentiation Problems]]></title>
<link>http://sphinn.com/story/47252</link>
<comments>http://sphinn.com/story/47252</comments>
<pubDate>Thu, 22 May 2008 01:09:05 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/47252</guid>
<description><![CDATA[One of the most common issues it that there is not enough information on the page. Especially if you're not a well-known brand, it's important to tell people a little about who you are and why people should buy from you (refer to point #1). Also, if<br/><br/>36 Vote(s) ]]></description>
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<title><![CDATA[Getting PPC Advice from Yahoo!? Take the Good with the Bad]]></title>
<link>http://sphinn.com/story/47248</link>
<comments>http://sphinn.com/story/47248</comments>
<pubDate>Tue, 20 May 2008 23:39:28 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/47248</guid>
<description><![CDATA[Before I break down Yahoo!'s post, let me first share a dirty little secret. Today is the first time I've ever read about the Smart Start guide. How in the world did I miss this thing? It was released in January! While I don't agree with everything <br/><br/>34 Vote(s) ]]></description>
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<item>
<title><![CDATA[Make Your Ads Better: Three Powerful Techniques]]></title>
<link>http://sphinn.com/story/44368</link>
<comments>http://sphinn.com/story/44368</comments>
<pubDate>Mon, 05 May 2008 19:21:34 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/44368</guid>
<description><![CDATA[Three classic techniques can get you to better ad copy more quickly, without brute force testing of many variations. By &quot;better,&quot; I mean higher CTR. We'll need to make Google happy in the early going to build up quality signals that will give you an<br/><br/>41 Vote(s) ]]></description>
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<title><![CDATA[PPC Rocks! ...but it shouldn't be your only strategy]]></title>
<link>http://sphinn.com/story/38814</link>
<comments>http://sphinn.com/story/38814</comments>
<pubDate>Fri, 04 Apr 2008 21:53:43 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/38814</guid>
<description><![CDATA[While PPC is a great way to bring traffic to your sites it won't be worth the money if your design and SEO aren't up to snuff.<br/><br/>39 Vote(s) ]]></description>
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<item>
<title><![CDATA[14 Little-Known Sources for PPC Traffic]]></title>
<link>http://sphinn.com/story/38337</link>
<comments>http://sphinn.com/story/38337</comments>
<pubDate>Fri, 04 Apr 2008 01:18:57 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/38337</guid>
<description><![CDATA[Tired of PPC? Try new PPC! Here is a good list of 14 alternate sources of paid search traffic that you might not be aware of.<br/><br/>44 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SES NY: Creating Compelling Ads for Paid Search]]></title>
<link>http://sphinn.com/story/35128</link>
<comments>http://sphinn.com/story/35128</comments>
<pubDate>Tue, 18 Mar 2008 15:12:09 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/35128</guid>
<description><![CDATA[If you are using paid search as one of your online marketing strategies (who isn't, if you're not, get with the program,) this was one of the most important sessions I have ever attended and paid very close attention to.<br/><br/>35 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Good, The Bad &amp; The Pay-Per-Click Ugly]]></title>
<link>http://sphinn.com/story/33492</link>
<comments>http://sphinn.com/story/33492</comments>
<pubDate>Mon, 10 Mar 2008 06:17:22 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/33492</guid>
<description><![CDATA[Extremely interesting examples of bad PPC advertising.<br/><br/>45 Vote(s) ]]></description>
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<item>
<title><![CDATA[Defend Yourself: Bid On Your Brand Name in PPC]]></title>
<link>http://sphinn.com/story/33061</link>
<comments>http://sphinn.com/story/33061</comments>
<pubDate>Sun, 09 Mar 2008 07:24:24 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/33061</guid>
<description><![CDATA[If you're spending money on pay per click marketing, you must buy your brand name! Ignore those who say otherwise. Make damned sure you're bidding on the name, mispellings, and the like. Even if you rank #1 for your own name. Do it anyway. Here's wh<br/><br/>46 Vote(s) ]]></description>
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<title><![CDATA[Study Shows Heavy Clickers Distort Display Advertising Click Reality]]></title>
<link>http://sphinn.com/story/28208</link>
<comments>http://sphinn.com/story/28208</comments>
<pubDate>Wed, 13 Feb 2008 20:10:55 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/28208</guid>
<description><![CDATA[CHICAGO: Starcom, behavioral targeting network Tacoda, &amp; comScore research reveals that a very small &amp; unrepresentative consumer segment is accountable for vast majority of display ad click-through behavior. Fascinating stuff.<br/><br/>36 Vote(s) ]]></description>
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<title><![CDATA[VIDEO: Paid Search 101 Rap]]></title>
<link>http://sphinn.com/story/27571</link>
<comments>http://sphinn.com/story/27571</comments>
<pubDate>Mon, 11 Feb 2008 06:08:14 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/27571</guid>
<description><![CDATA[Paid search. In rap video. Seriously. And good.<br/><br/>50 Vote(s) ]]></description>
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<item>
<title><![CDATA[Two Practical Landing Page Tricks That Will Save You Money]]></title>
<link>http://sphinn.com/story/27138</link>
<comments>http://sphinn.com/story/27138</comments>
<pubDate>Thu, 07 Feb 2008 15:58:27 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/27138</guid>
<description><![CDATA[Two excellent ideas from Jon Miller about how to improve landing page conversion rates.<br/><br/>43 Vote(s) ]]></description>
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<item>
<title><![CDATA[When You Should Pause Your PPC Campaign]]></title>
<link>http://sphinn.com/story/27119</link>
<comments>http://sphinn.com/story/27119</comments>
<pubDate>Thu, 07 Feb 2008 11:14:08 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/27119</guid>
<description><![CDATA[Even SEOmoz is human...<br/><br/>38 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How to Gain Instant Exposure With Search Advertising]]></title>
<link>http://sphinn.com/story/24273</link>
<comments>http://sphinn.com/story/24273</comments>
<pubDate>Wed, 23 Jan 2008 10:23:20 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/24273</guid>
<description><![CDATA[&quot;The beauty of PPC ads that appear near search results is that they show up when someone may be in active research mode. If you intercept professionals early in their sales cycles, while they are still thinking about pertinent issues, you actually p<br/><br/>35 Vote(s) ]]></description>
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<title><![CDATA[Trim the Fat! 200 Negative Keywords to Consider for Your PPC Campaigns]]></title>
<link>http://sphinn.com/story/24463</link>
<comments>http://sphinn.com/story/24463</comments>
<pubDate>Tue, 22 Jan 2008 22:45:17 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/24463</guid>
<description><![CDATA[Andy Komack has compiled a list of 200+ negative keywords to consider when building PPC campaigns.  Failure to incorporate negative keywords costs you money, and can impact CTR, which in turn has an effect on PPC quality scores.  Keywords organized <br/><br/>50 Vote(s) ]]></description>
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<title><![CDATA[How to Select a Paid Search Management Application]]></title>
<link>http://sphinn.com/story/24240</link>
<comments>http://sphinn.com/story/24240</comments>
<pubDate>Tue, 22 Jan 2008 17:46:59 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/24240</guid>
<description><![CDATA[Shannon Bowden does a great job covering Christine Churchill's webinar on How to Select a Paid Search Management Application.<br/><br/>35 Vote(s) ]]></description>
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<title><![CDATA[How To Measure PPC Ad Effectiveness Through Split Testing]]></title>
<link>http://sphinn.com/story/23239</link>
<comments>http://sphinn.com/story/23239</comments>
<pubDate>Fri, 18 Jan 2008 07:23:17 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/23239</guid>
<description><![CDATA[PayPerClickJournal walks us through this BASIC PPC tactic which has proven, time and again, to pump ROI through testing &amp; analytics. Start to finish learn how to measure split testing/ad effectiveness.<br/><br/>33 Vote(s) ]]></description>
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<title><![CDATA[Search Engine Reps Need to Provide More Value To Agencies]]></title>
<link>http://sphinn.com/story/22946</link>
<comments>http://sphinn.com/story/22946</comments>
<pubDate>Wed, 16 Jan 2008 08:41:29 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/22946</guid>
<description><![CDATA[It's one of those &quot;it's about time someone spoke up about this&quot; type of blog post. Matt Leveque (Mattel) discusses how his experiences with the Search Engine Reps have been &quot;a little less desired of late&quot; and they need to improve their customer serv<br/><br/>29 Vote(s) ]]></description>
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<title><![CDATA[Profitability: Ad Serving vs Listing Serving]]></title>
<link>http://sphinn.com/story/23037</link>
<comments>http://sphinn.com/story/23037</comments>
<pubDate>Tue, 15 Jan 2008 13:08:05 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/23037</guid>
<description><![CDATA[Let's say you are spending $10,000 on a specific keyword phrase per month, and it's delivering a great ROI. Question is, should you divert some or all of that money to a SEO Campaign?<br/><br/>25 Vote(s) ]]></description>
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<title><![CDATA[Paid Search For Big Sites]]></title>
<link>http://sphinn.com/story/23147</link>
<comments>http://sphinn.com/story/23147</comments>
<pubDate>Tue, 15 Jan 2008 03:54:04 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/23147</guid>
<description><![CDATA[Chris Sherman's informative take on how to approach big sites in regards to paid search. Shannon at 10e20 does an excellent job outlining all of the highlights of his presentation.<br/><br/>36 Vote(s) ]]></description>
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<title><![CDATA[How PPC Ads Aid Organic Conversions: Analytic Case Study]]></title>
<link>http://sphinn.com/story/22313</link>
<comments>http://sphinn.com/story/22313</comments>
<pubDate>Fri, 11 Jan 2008 10:07:39 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/22313</guid>
<description><![CDATA[Dave Naylor, well known for SEO, published intriguing stats illustrating how PPC ads aid organic conversions...FASCINATING stuff. Thanks to SEOBOOK for linking to the original post, which is how we found it.<br/><br/>31 Vote(s) ]]></description>
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<title><![CDATA[Essential Specialized PPC Blogs, The Serious Expert's List]]></title>
<link>http://sphinn.com/story/21606</link>
<comments>http://sphinn.com/story/21606</comments>
<pubDate>Mon, 07 Jan 2008 01:38:08 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/21606</guid>
<description><![CDATA[David Szetela (Clix Marketing/respected SearchEngine Watch Blogger) kindly shares list of essential PPC Blogs...a WEALTH of advice and breaking news. Submit your blog for consideration.<br/><br/>33 Vote(s) ]]></description>
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<title><![CDATA[Making Sense of PPC Search Marketing]]></title>
<link>http://sphinn.com/story/21076</link>
<comments>http://sphinn.com/story/21076</comments>
<pubDate>Fri, 04 Jan 2008 08:48:38 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/21076</guid>
<description><![CDATA[How can you try and test ads / creatives without getting to complex and continue to lose money when you are trying to find the best Ad? Greg Meyers provides some quick things you can do to minimize your testing investment and maximize your results.<br/><br/>35 Vote(s) ]]></description>
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<title><![CDATA[Hail Mary Facebook Ads Saved Christmas]]></title>
<link>http://sphinn.com/story/20510</link>
<comments>http://sphinn.com/story/20510</comments>
<pubDate>Fri, 28 Dec 2007 17:58:26 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/20510</guid>
<description><![CDATA[Big $$ budgeted, Christmas weekend critical for client's sales cycle. Client's credit card canceled for fraud, only Discover card left. Google does not take Discover. Facebook DOES. Amazing results. A case study: Facebook saved one client's Christma<br/><br/>34 Vote(s) ]]></description>
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<title><![CDATA[NEW at Wal-Mart: SEM Services]]></title>
<link>http://sphinn.com/story/20322</link>
<comments>http://sphinn.com/story/20322</comments>
<pubDate>Thu, 27 Dec 2007 06:32:12 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/20322</guid>
<description><![CDATA[Move over Sam's Choice Cola and Sam's Choice Drinking Water... there's a brand new product offering hitting the shelves - introducing Sam's Choice Pay Per Click services. I know you can find almost everything you need at Wal-Mart these days... but t<br/><br/>63 Vote(s) ]]></description>
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<title><![CDATA[How Can Small Business Compete in a Highly Competitive Paid Search (PPC) Market?]]></title>
<link>http://sphinn.com/story/19118</link>
<comments>http://sphinn.com/story/19118</comments>
<pubDate>Mon, 17 Dec 2007 15:20:18 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/19118</guid>
<description><![CDATA[There are times where it can be difficult for small business to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep <br/><br/>53 Vote(s) ]]></description>
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<title><![CDATA[PPC Managers: Think Twice Before Using Your Client's Credit Card]]></title>
<link>http://sphinn.com/story/19026</link>
<comments>http://sphinn.com/story/19026</comments>
<pubDate>Mon, 17 Dec 2007 12:34:23 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/19026</guid>
<description><![CDATA[Before your use your client's credit card for PPC, read this post, &quot;PPC Philosophy, Credit Cards, Contracts, Procedures &amp; Control.&quot;<br/><br/>37 Vote(s) ]]></description>
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<item>
<title><![CDATA[Use eBay To Discover Negative Keywords]]></title>
<link>http://sphinn.com/story/18504</link>
<comments>http://sphinn.com/story/18504</comments>
<pubDate>Thu, 13 Dec 2007 14:26:47 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/18504</guid>
<description><![CDATA[Linda Bustos explores how eBay is your best friend when doing negative keyword research to protect your broad match spend. Illustrated and EXCELLENT.<br/><br/>36 Vote(s) ]]></description>
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<item>
<title><![CDATA[10 Tips for Choosing Bid Management Software]]></title>
<link>http://sphinn.com/story/18033</link>
<comments>http://sphinn.com/story/18033</comments>
<pubDate>Tue, 11 Dec 2007 19:32:14 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/18033</guid>
<description><![CDATA[Solid tips for helping you select a bid management tool to manage your cross-site PPC campaigns.<br/><br/>30 Vote(s) ]]></description>
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<title><![CDATA[Using Paid Search For Branding]]></title>
<link>http://sphinn.com/story/17656</link>
<comments>http://sphinn.com/story/17656</comments>
<pubDate>Sun, 09 Dec 2007 05:04:05 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/17656</guid>
<description><![CDATA[Patrick Schaber discusses using paid search for branding purposes (beyond the direct sales benefits), and specifically a couple of strategies he uses to brand with different groups.<br/><br/>38 Vote(s) ]]></description>
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<title><![CDATA[PPC Campaign “Kick-off” Templates]]></title>
<link>http://sphinn.com/story/17531</link>
<comments>http://sphinn.com/story/17531</comments>
<pubDate>Thu, 06 Dec 2007 15:13:41 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/17531</guid>
<description><![CDATA[Here's two downloadable PPC Campaign kick-off spreadsheets that will help you kick-off your client's campaigns smoothly. Especially, if they are transitioning the account to you.<br/><br/>35 Vote(s) ]]></description>
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<title><![CDATA[Monthly PPC Performance Report Template [download &amp; explanations]]]></title>
<link>http://sphinn.com/story/15706</link>
<comments>http://sphinn.com/story/15706</comments>
<pubDate>Mon, 26 Nov 2007 14:24:31 PST</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/15706</guid>
<description><![CDATA[Shimon Sandler gives out a download of his &quot;basic&quot; PPC Performance Report in Excel format which has many self-calculating formulas within the cells.<br/><br/>49 Vote(s) ]]></description>
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