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<title>Sphinn / What's New / Paid Search</title>
<link>http://sphinn.com</link>
<description>Sphinn  votes</description>
<pubDate>Fri, 05 Sep 2008 13:01:05 PDT</pubDate>
<language>en</language>
<item>
<title><![CDATA[How To Compute Smart PPC Bids (3 min video)]]></title>
<link>http://sphinn.com/story/70892</link>
<comments>http://sphinn.com/story/70892</comments>
<pubDate>Fri, 05 Sep 2008 13:01:05 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/70892</guid>
<description><![CDATA[This 3-minute video from the Rimm Kaufman Blog helps you learn how to determine your optimal PPC bid range.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Perfect Pay-Per-Click with Keyword Research]]></title>
<link>http://sphinn.com/story/70858</link>
<comments>http://sphinn.com/story/70858</comments>
<pubDate>Fri, 05 Sep 2008 10:38:27 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/70858</guid>
<description><![CDATA[Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. Wordtracker's very own PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, includi<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[7 PPC Budget Saving Tips - Video Podcasts - Click Consult, Internet Marketing Specialists]]></title>
<link>http://sphinn.com/story/70756</link>
<comments>http://sphinn.com/story/70756</comments>
<pubDate>Fri, 05 Sep 2008 01:11:13 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/70756</guid>
<description><![CDATA[Click Consult gives you a list of 7 PPC Budget Saving Tips which can help you save money on your PPC campaigns. For more information please visit our website.<br/><br/>14 Vote(s) ]]></description>
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<item>
<title><![CDATA[Elements of PPC Account Optimization | mysemblog.com]]></title>
<link>http://sphinn.com/story/69394</link>
<comments>http://sphinn.com/story/69394</comments>
<pubDate>Fri, 29 Aug 2008 14:27:26 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/69394</guid>
<description><![CDATA[5 Basic crucial elements of any PPC Account:    * Keywords: Keyword list generation, Keyword list expansion, &amp; Traffic estimation    * Bid Management: PPC Analysis &amp; Optimization    * Match Type Testing: Broad Match, Phrase Match, or Exact M<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[You Might Be a PPC Nerd If...]]></title>
<link>http://sphinn.com/story/68697</link>
<comments>http://sphinn.com/story/68697</comments>
<pubDate>Wed, 27 Aug 2008 12:36:20 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/68697</guid>
<description><![CDATA[A short list containing various idiosyncracies that a PPC &quot;enthusiast&quot; might have after working in paid search for a while.<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[3 Silly Mistakes you Might be Making When Optimising your PPC Campaign]]></title>
<link>http://sphinn.com/story/68492</link>
<comments>http://sphinn.com/story/68492</comments>
<pubDate>Wed, 27 Aug 2008 02:03:41 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/68492</guid>
<description><![CDATA[Eloi Casali of SiteVisibility outlines 3 mistakes people make with their PPC campaigns and how to avoid them. Tired eyes and keyword blindness can lead you to make expensive mistakes, so take note and as Eloi says, have a double caramel latte.<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[GoogleClick's DART Search For Sale]]></title>
<link>http://sphinn.com/story/68035</link>
<comments>http://sphinn.com/story/68035</comments>
<pubDate>Mon, 25 Aug 2008 18:46:07 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/68035</guid>
<description><![CDATA[After Publicis' acquisition of Performics, Andrew Goodman is predicting the spin-off of another DoubleClick division by Google. I also firmly believe they have to remain...er become independent to stay competitive in today's Omniture-driven market a<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[Identify, Analyze, Act: SEM by the Numbers]]></title>
<link>http://sphinn.com/story/67078</link>
<comments>http://sphinn.com/story/67078</comments>
<pubDate>Thu, 21 Aug 2008 05:21:37 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/67078</guid>
<description><![CDATA[Summary of interesting SES panel<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Should CSE's Be Part of YOUR PPC Mix?]]></title>
<link>http://sphinn.com/story/66607</link>
<comments>http://sphinn.com/story/66607</comments>
<pubDate>Tue, 19 Aug 2008 07:27:37 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/66607</guid>
<description><![CDATA[Comparison shopping engines (CSEs) are search engines for products. In recent years, they have sprung up because they offer a form of pay-per-click (PPC) advertising that traditional sites, like Yahoo! Search Marketing and Google AdWords cannot.<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[Bank Holiday Weekend PPC Opportunities For Travel]]></title>
<link>http://sphinn.com/story/66531</link>
<comments>http://sphinn.com/story/66531</comments>
<pubDate>Tue, 19 Aug 2008 01:10:50 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/66531</guid>
<description><![CDATA[Bank holiday related keywords offer a potential source of cheaper, incremental traffic in August as their volumes surge in the 2 weeks ahead of the holiday weekend. Ad depth on these keywords is considerably below the travel average, providing the o<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[Using Competitive Intelligence To Protect Your Brand]]></title>
<link>http://sphinn.com/story/66402</link>
<comments>http://sphinn.com/story/66402</comments>
<pubDate>Mon, 18 Aug 2008 12:21:36 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/66402</guid>
<description><![CDATA[Protecting your brand online is an ongoing activity. It requires hard work and due diligence. One area of concern is when others bid on your brand, or use your brand name in their ads.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Banners For (SEM) Dummies &amp; HTML Every Online Marketer Should Know]]></title>
<link>http://sphinn.com/story/65917</link>
<comments>http://sphinn.com/story/65917</comments>
<pubDate>Fri, 15 Aug 2008 09:43:39 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/65917</guid>
<description><![CDATA[good article<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[Use PPC Wisely With BANS]]></title>
<link>http://sphinn.com/story/65767</link>
<comments>http://sphinn.com/story/65767</comments>
<pubDate>Thu, 14 Aug 2008 15:25:02 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/65767</guid>
<description><![CDATA[When I first got started, I thought I understood how PPC worked. You create an ad, choose your keywords and post it to Yahoo, Google, MSN. Someone then searches on your selected keyword, they click your ad and you pay for that click or referral to y<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[How to Use Google's Insights for Search to Improve Your PPC Management]]></title>
<link>http://sphinn.com/story/65246</link>
<comments>http://sphinn.com/story/65246</comments>
<pubDate>Tue, 12 Aug 2008 12:17:50 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/65246</guid>
<description><![CDATA[Great post from PPC Hero that covers how to use Google Insights to help several aspects of a PPC campaign -- budget planning, geo-targeting, and more.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Drive In Action Not Just In Traffic]]></title>
<link>http://sphinn.com/story/65185</link>
<comments>http://sphinn.com/story/65185</comments>
<pubDate>Tue, 12 Aug 2008 08:24:38 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/65185</guid>
<description><![CDATA[Dave at Search Mojo takes the goal of driving traffic to the next level where he addresses not only driving traffic but driving traffic into action.<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[The PPC Keyword with 750k searches a day and no advertisers....]]></title>
<link>http://sphinn.com/story/65091</link>
<comments>http://sphinn.com/story/65091</comments>
<pubDate>Tue, 12 Aug 2008 01:00:08 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/65091</guid>
<description><![CDATA[If you click through Google Doodle, you will be taken to a page which is simply a SERP for &quot;Beijing 2008 Olympic Games&quot;. This page displays various news results, and the latest news on Olympic events. It also display links to blogs, photos… But no P<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Stability, Capability &amp; Goal Setting in Paid Search Advertising]]></title>
<link>http://sphinn.com/story/64983</link>
<comments>http://sphinn.com/story/64983</comments>
<pubDate>Mon, 11 Aug 2008 12:02:39 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/64983</guid>
<description><![CDATA[Matt Leveque talks about one of his most frustrating challenges in Paid Search which is the task of setting up goals with a client, especially those who are inheritantly in a very unstable environment. It is this anomaly which leaves him sleepless i<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Avoid the AdWords Quality Score Slap: How to Make Common Changes to Your Account Without Damaging Your Quality Score | T]]></title>
<link>http://sphinn.com/story/64450</link>
<comments>http://sphinn.com/story/64450</comments>
<pubDate>Fri, 08 Aug 2008 16:49:17 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/64450</guid>
<description><![CDATA[Nice post on the basic do's and don'ts of revamping your adgroups.<br/><br/>3 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[PPC Tips: Effectively Using Negative Keywords]]></title>
<link>http://sphinn.com/story/64014</link>
<comments>http://sphinn.com/story/64014</comments>
<pubDate>Wed, 06 Aug 2008 13:26:46 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/64014</guid>
<description><![CDATA[Negatives help you increase your quality score in Google, but more importantly, help you lower costs by keeping your ads from being shown to or clicked on by untargeted searchers.  The smaller the client, the more important lowering costs become, bu<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[Search Engine Accreditation, Google and Walk2Web Tools]]></title>
<link>http://sphinn.com/story/63726</link>
<comments>http://sphinn.com/story/63726</comments>
<pubDate>Tue, 05 Aug 2008 10:45:41 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/63726</guid>
<description><![CDATA[SEM article with a 1-2-3 punch! Information about walk2web.com's visual link mapping tool (fun stuff!), Google's Keyword tool and PPC accreditation programs for Google, Yahoo and Microsoft.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[PPC Bid Optimization Platforms: The Perils Of Inflexibility and Extremism]]></title>
<link>http://sphinn.com/story/63097</link>
<comments>http://sphinn.com/story/63097</comments>
<pubDate>Fri, 01 Aug 2008 18:22:30 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/63097</guid>
<description><![CDATA[Allan Rimm-Kaufman explains how even his super complicated PPC bidding system (He's got a freakn' Doctorate from MIT for pete's sake) needs human beings and sanity rules with bidding to adjust to the realities of E-commerce.  Read and learn how it's<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[Shopping for an Effective Bid Management Tool | mysemblog.com]]></title>
<link>http://sphinn.com/story/63065</link>
<comments>http://sphinn.com/story/63065</comments>
<pubDate>Fri, 01 Aug 2008 13:45:42 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/63065</guid>
<description><![CDATA[Shopping for an Bid Management Tool - List of Questions that can be used when shopping for a Bid Management Tool to identify if the tools fits your business model.<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[PPC Tips: 4 Tips for Small Businesses]]></title>
<link>http://sphinn.com/story/62905</link>
<comments>http://sphinn.com/story/62905</comments>
<pubDate>Thu, 31 Jul 2008 20:08:26 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/62905</guid>
<description><![CDATA[As a small fish in a big sea, you need to be more careful with your ad spend.  Each dollar needs to go further, and you have less margin for error.  Below are four tips on how to improve the performance and efficiency of your paid search campaigns.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[How to Achieve a High PPC CTR in Affiliate Marketing]]></title>
<link>http://sphinn.com/story/62655</link>
<comments>http://sphinn.com/story/62655</comments>
<pubDate>Wed, 30 Jul 2008 18:27:37 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/62655</guid>
<description><![CDATA[In this post, I go over a little trick I found out with increasing CTR.<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[No Room For Getting Cheap When It Comes To PPC Management]]></title>
<link>http://sphinn.com/story/62523</link>
<comments>http://sphinn.com/story/62523</comments>
<pubDate>Wed, 30 Jul 2008 11:14:54 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/62523</guid>
<description><![CDATA[Need some argument points for when your clients ask why PPC management is what you get what you pay for? TMA's blog offers some great tips.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[The 5 Most Important Things To Know About Landing Pages]]></title>
<link>http://sphinn.com/story/62341</link>
<comments>http://sphinn.com/story/62341</comments>
<pubDate>Tue, 29 Jul 2008 17:09:28 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/62341</guid>
<description><![CDATA[If you run any pay per click campaigns, you'll have to build landing pages. Here are the top 5 most important things about landing pages...<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Just Say No, Benching Bad Keywords]]></title>
<link>http://sphinn.com/story/62243</link>
<comments>http://sphinn.com/story/62243</comments>
<pubDate>Tue, 29 Jul 2008 09:05:20 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/62243</guid>
<description><![CDATA[Another great guest post by Brandy Eddings where she again uses a Football analogy that most of us can relate too. &quot;Football coaches have tough jobs. They have to watch each player carefully to make sure they are performing their best, decide which <br/><br/>14 Vote(s) ]]></description>
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<title><![CDATA[PPC Tips: Dealing With New Competitors]]></title>
<link>http://sphinn.com/story/62207</link>
<comments>http://sphinn.com/story/62207</comments>
<pubDate>Tue, 29 Jul 2008 06:41:29 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/62207</guid>
<description><![CDATA[Tips on how to counteract a new competitor entering into your PPC advertising space.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Google Ad Planner: Another Disruptive Technology From Mountain View]]></title>
<link>http://sphinn.com/story/62119</link>
<comments>http://sphinn.com/story/62119</comments>
<pubDate>Mon, 28 Jul 2008 22:23:59 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/62119</guid>
<description><![CDATA[Well written piece on ad planner and its significance from Andrew Goodman. I really like his stuff; when I find it various places it's usually carefully thought out and logical. Also G giving stuff away always fascinates me...<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Spend More, Spend Better … See ROI Rise]]></title>
<link>http://sphinn.com/story/62025</link>
<comments>http://sphinn.com/story/62025</comments>
<pubDate>Mon, 28 Jul 2008 13:06:51 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/62025</guid>
<description><![CDATA[Useful tips<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Five ways to get massive traffic]]></title>
<link>http://sphinn.com/story/61849</link>
<comments>http://sphinn.com/story/61849</comments>
<pubDate>Sun, 27 Jul 2008 16:45:46 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/61849</guid>
<description><![CDATA[This article 5 ways to increase your blogs/websites traffic.First you will be looking at traffic from links, forums and social sites and if you are patient and ready to do some hard work, your organic traffic from Google will see a dramatic shift.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Top Pay Per Click Search Engines - Why only Google?]]></title>
<link>http://sphinn.com/story/61638</link>
<comments>http://sphinn.com/story/61638</comments>
<pubDate>Sat, 26 Jul 2008 02:54:57 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/61638</guid>
<description><![CDATA[There are many search engines offering PPC campaign where we can purchase keywords at low cost and expect high ROI!<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Why Paid Search Should Never Be Cut Out of Your Marketing Budget]]></title>
<link>http://sphinn.com/story/61201</link>
<comments>http://sphinn.com/story/61201</comments>
<pubDate>Thu, 24 Jul 2008 10:27:53 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/61201</guid>
<description><![CDATA[Tips on why Paid Search should always be part of your overall marketing campaign.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[“Scads:” The Next PPC Battleground?]]></title>
<link>http://sphinn.com/story/60874</link>
<comments>http://sphinn.com/story/60874</comments>
<pubDate>Wed, 23 Jul 2008 09:28:48 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/60874</guid>
<description><![CDATA[Interesting look at PPC that uses others trademarks<br/><br/>17 Vote(s) ]]></description>
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<title><![CDATA[To increase your conversion rate, use your PPC ad copy]]></title>
<link>http://sphinn.com/story/60828</link>
<comments>http://sphinn.com/story/60828</comments>
<pubDate>Wed, 23 Jul 2008 06:41:52 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/60828</guid>
<description><![CDATA[Continuing our series of guest perspectives, the following is a contribution by Joseph Kerschbaum about a pre-click tactic that can boost post-click performance. Joseph Kerschbaum is a member of the PPC Hero team, a blog that discusses pay-per-click<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Three Challenges For Paid Search Managers]]></title>
<link>http://sphinn.com/story/60341</link>
<comments>http://sphinn.com/story/60341</comments>
<pubDate>Mon, 21 Jul 2008 08:13:29 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/60341</guid>
<description><![CDATA[Managing Paid Search Campaigns is hard for three reasons. This posts starts a series digging into these issues and what the future holds for PPC managers.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Search ads vs. landing pages: a visual metaphor]]></title>
<link>http://sphinn.com/story/59388</link>
<comments>http://sphinn.com/story/59388</comments>
<pubDate>Wed, 16 Jul 2008 08:09:25 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/59388</guid>
<description><![CDATA[Paid search marketing is a two-part discipline: pre-click marketing and post-click marketing. There's what you do to win the click: keyword choices, ad creatives, bidding strategies, geo-targeting, day-parting, etc. Pre-click marketing. And there's <br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Pay Per Click (PPC) Advertising: It’s about Traffic that Engages and Converts: Not Impressions, Clicks, or even Click-Through Rates (CTR)]]></title>
<link>http://sphinn.com/story/59345</link>
<comments>http://sphinn.com/story/59345</comments>
<pubDate>Wed, 16 Jul 2008 05:20:56 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/59345</guid>
<description><![CDATA[Often, after we take over a Pay Per Click (PPC) search engine advertising campaign for a client (such as a Google AdWords campaign) we get a panic call from the client that goes something like this, &quot;You've lowered my Impressions!&quot; or &quot;My Click-thro<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Getting Multivariate Landing Page Testing Straight!]]></title>
<link>http://sphinn.com/story/59210</link>
<comments>http://sphinn.com/story/59210</comments>
<pubDate>Tue, 15 Jul 2008 14:11:47 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/59210</guid>
<description><![CDATA[Mona Elesseily gives a sense not only of the testing tactics for multivariate landing page testing, but pointers on setting objectives and assessing overall navigational feel and messaging quality in the planning process prior to testing.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Seven Habits of Highly Effective SEM, Part III: Creating the Right Ad Text | Search Marketing Standard]]></title>
<link>http://sphinn.com/story/59103</link>
<comments>http://sphinn.com/story/59103</comments>
<pubDate>Tue, 15 Jul 2008 06:50:26 PDT</pubDate>
<dc:creator></dc:creator>
<category>Paid Search</category>
<guid>http://sphinn.com/story/59103</guid>
<description><![CDATA[&quot;I often tell prospective search engine marketers that to be good at SEM you need to be good at three college courses: statistics, psychology, and creative writing. Creating good ad text is probably the one SEM skill that combines all three of these<br/><br/>6 Vote(s) ]]></description>
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