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<title>Sphinn / What's New / SEM</title>
<link>http://sphinn.com</link>
<description>Sphinn  votes</description>
<pubDate>Fri, 10 Oct 2008 13:02:14 PDT</pubDate>
<language>en</language>
<item>
<title><![CDATA[How Important is Branding to SEM?]]></title>
<link>http://sphinn.com/story/78177</link>
<comments>http://sphinn.com/story/78177</comments>
<pubDate>Fri, 10 Oct 2008 13:02:14 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/78177</guid>
<description><![CDATA[Do you have a brand? If not, your site is part of a &quot;cesspool.&quot; In AdAge Google's CEO Eric Schmidt explains the AdWords quality score and organic ranking algorithms in laymans terms:<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Have Gun, Will Telecommute]]></title>
<link>http://sphinn.com/story/77850</link>
<comments>http://sphinn.com/story/77850</comments>
<pubDate>Thu, 09 Oct 2008 06:24:57 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/77850</guid>
<description><![CDATA[Where I argue that the key to getting a search marketing rockstar to work for your company is letting them set the rules of engagement.<br/><br/>15 Vote(s) ]]></description>
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<item>
<title><![CDATA[Five Key Marketing Strategies for Web Business Growth  | TuVinhSoft .,JSC]]></title>
<link>http://sphinn.com/story/77838</link>
<comments>http://sphinn.com/story/77838</comments>
<pubDate>Thu, 09 Oct 2008 05:21:53 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/77838</guid>
<description><![CDATA[If you expect to achieve sustained growth for your Web business and you don't have a plan in place to get you there, you might as well forget it. Growing a profitable Web Business is a strategic process that requires long range vision, careful plann<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Small Business SEO: It's about Education and Empowerment]]></title>
<link>http://sphinn.com/story/77714</link>
<comments>http://sphinn.com/story/77714</comments>
<pubDate>Wed, 08 Oct 2008 15:39:10 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/77714</guid>
<description><![CDATA[The latest great YOUmoz post from Rishi on Small Business SEM: how to combat shady / snake oil SEO competitors by educating and empowering your clients.<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[SERP Ranking Tools]]></title>
<link>http://sphinn.com/story/77631</link>
<comments>http://sphinn.com/story/77631</comments>
<pubDate>Wed, 08 Oct 2008 07:05:27 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/77631</guid>
<description><![CDATA[What are others using to check SERP rankings. I haven't found any two tools that produce same results nor any one tool that produces simple and easy to read reports...<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Reputation Management: My new favourite phrase… sort of.]]></title>
<link>http://sphinn.com/story/77544</link>
<comments>http://sphinn.com/story/77544</comments>
<pubDate>Wed, 08 Oct 2008 01:29:04 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/77544</guid>
<description><![CDATA[An overview of Reputation Management, why it is important and how to manage your organizations reputation online.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Engage your Visitors to Buy]]></title>
<link>http://sphinn.com/story/77518</link>
<comments>http://sphinn.com/story/77518</comments>
<pubDate>Tue, 07 Oct 2008 22:30:54 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/77518</guid>
<description><![CDATA[The message and its representation on the website play a crucial role in optimizing the conversion rate.<br/><br/>1 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How to increase your sales with less traffic]]></title>
<link>http://sphinn.com/story/77466</link>
<comments>http://sphinn.com/story/77466</comments>
<pubDate>Tue, 07 Oct 2008 13:17:45 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/77466</guid>
<description><![CDATA[Search engine optimisation is not about getting as much traffic as possible. It's about getting the right kind of website traffic.<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[Learn How to Distribute Your PPC Budget between Search Engines]]></title>
<link>http://sphinn.com/story/77315</link>
<comments>http://sphinn.com/story/77315</comments>
<pubDate>Tue, 07 Oct 2008 02:29:57 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/77315</guid>
<description><![CDATA[The real question here is how do you decide how much budget to allot to each search engine at the onset of a new pay-per-click campaign?<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[ScarySEO? They Must Have Known I Was Comin’]]></title>
<link>http://sphinn.com/story/77165</link>
<comments>http://sphinn.com/story/77165</comments>
<pubDate>Mon, 06 Oct 2008 11:37:34 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/77165</guid>
<description><![CDATA[I write an overview about the upcoming Scary SEO conference in Florida on the 24th and 25th of this month.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Art of Up Selling and Cross Selling]]></title>
<link>http://sphinn.com/story/76498</link>
<comments>http://sphinn.com/story/76498</comments>
<pubDate>Thu, 02 Oct 2008 20:05:01 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/76498</guid>
<description><![CDATA[If your website leans towards e-commerce or drives revenue through various subscription models, the art of cross selling and up selling will ring especially important for you. We call these methodologies an art, because achieving a balance between e<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Convey Value and Website Auhority]]></title>
<link>http://sphinn.com/story/76497</link>
<comments>http://sphinn.com/story/76497</comments>
<pubDate>Thu, 02 Oct 2008 20:03:58 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/76497</guid>
<description><![CDATA[The key to creating a valuable website is to properly convey that value and expertise to users. If a user finds an immediate value in your website, they will use it, link to it, tell friends about it, and most importantly, come back to use it again.<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Three Things Your Description Tag Must Contain]]></title>
<link>http://sphinn.com/story/76091</link>
<comments>http://sphinn.com/story/76091</comments>
<pubDate>Wed, 01 Oct 2008 01:36:05 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/76091</guid>
<description><![CDATA[The description META tag won't do much to improve your rankings, but it's really important if you want to attract more search engine clicks. Here are three things your description tag MUST include!<br/><br/>6 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Socio-Demographics of Search]]></title>
<link>http://sphinn.com/story/75888</link>
<comments>http://sphinn.com/story/75888</comments>
<pubDate>Tue, 30 Sep 2008 08:47:31 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/75888</guid>
<description><![CDATA[Interesting post about target markets<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[International Internet Marketing]]></title>
<link>http://sphinn.com/story/75711</link>
<comments>http://sphinn.com/story/75711</comments>
<pubDate>Mon, 29 Sep 2008 12:34:22 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/75711</guid>
<description><![CDATA[An approach any good internet marketer will take with international clients as their goal.<br/><br/>2 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Affiliate Link Cloaking - Part I (All methods explained)]]></title>
<link>http://sphinn.com/story/75513</link>
<comments>http://sphinn.com/story/75513</comments>
<pubDate>Sun, 28 Sep 2008 10:10:16 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/75513</guid>
<description><![CDATA[Affiliate Link Cloaking makes the Aff link invisible for visitors of a website/blog. Many methods are known, some are old-fashioned, some are really helpful. If you want to know all about Affiliate Link Cloaking and how to do it in HTML, JavaScript,<br/><br/>2 Vote(s) ]]></description>
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<item>
<title><![CDATA[3 Simple Ways To Increase Your Traffic, Responses and Sales | TuVinhSoft .,JSC - Board of Articles]]></title>
<link>http://sphinn.com/story/75322</link>
<comments>http://sphinn.com/story/75322</comments>
<pubDate>Fri, 26 Sep 2008 22:05:38 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/75322</guid>
<description><![CDATA[Internet marketing brings the ability to operate your online business at your own pace with no hassle, no boss or deadlines and it is very easy to do with little or no experience - right… WRONG!This is the belief that most people have or may I s<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[What is the importance of Good Search Engine Rankings?]]></title>
<link>http://sphinn.com/story/75212</link>
<comments>http://sphinn.com/story/75212</comments>
<pubDate>Fri, 26 Sep 2008 04:45:24 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/75212</guid>
<description><![CDATA[Looks at research from Enquiro, Enquisite, iProspect and leaked AOL data and draws out some interesting facts that show the importance of good SERPs.<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[What's to Kung Fu Panda and SEO?]]></title>
<link>http://sphinn.com/story/75138</link>
<comments>http://sphinn.com/story/75138</comments>
<pubDate>Thu, 25 Sep 2008 21:33:03 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/75138</guid>
<description><![CDATA[Summer vacation is over (thank god!) and we can all finally get back to work without having to worry about how to entertain our kids so they don't drive us crazy!<br/><br/>9 Vote(s) ]]></description>
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<item>
<title><![CDATA[SEM crisis of confidence]]></title>
<link>http://sphinn.com/story/75098</link>
<comments>http://sphinn.com/story/75098</comments>
<pubDate>Thu, 25 Sep 2008 14:47:56 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/75098</guid>
<description><![CDATA[I just read Steve Baldwin's editorial in Search Insider: Crisis of Confidence Threatens Everyone in SEM. Steve works at Did-It, one of the early SEM agencies founded by Kevin Lee, and he's terribly concerned about the trend of CMO's rejecting search<br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[The Rules of Engagement]]></title>
<link>http://sphinn.com/story/74682</link>
<comments>http://sphinn.com/story/74682</comments>
<pubDate>Tue, 23 Sep 2008 21:34:35 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/74682</guid>
<description><![CDATA[You may execute an impeccable SEM campaign and attract tons of qualified traffic. But what if the website fails to engage the visitors??<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[What Is Search Engine Marketing?]]></title>
<link>http://sphinn.com/story/74369</link>
<comments>http://sphinn.com/story/74369</comments>
<pubDate>Mon, 22 Sep 2008 14:32:48 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/74369</guid>
<description><![CDATA[What is search engine marketing? It is a global term that refers to all the different ways you can market a site on the search engines out there. In truth, it is a catch all term for most people who know they should probably have a website, but not <br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[Free pass for SMX Buenos Aires!]]></title>
<link>http://sphinn.com/story/74330</link>
<comments>http://sphinn.com/story/74330</comments>
<pubDate>Mon, 22 Sep 2008 11:08:41 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/74330</guid>
<description><![CDATA[Use you creativity, and get one pass for the SMX Buenos Aires! ................................Event Info................................SMX returns to Buenos Aires with a day of cutting edge insight that will make you a more successful sear<br/><br/>1 Vote(s) ]]></description>
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<item>
<title><![CDATA[Slippery Slope Momentum and How To Achieve It]]></title>
<link>http://sphinn.com/story/73626</link>
<comments>http://sphinn.com/story/73626</comments>
<pubDate>Thu, 18 Sep 2008 12:30:51 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/73626</guid>
<description><![CDATA[Momentum is one of the hardest things to gain in SEM if you're starting with nothing. You have no sister sites to uplink with, nor any other networks you can drop a link on. You're forced to do everything manually (or pay someone else obviously) wit<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign]]></title>
<link>http://sphinn.com/story/73345</link>
<comments>http://sphinn.com/story/73345</comments>
<pubDate>Wed, 17 Sep 2008 09:39:11 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/73345</guid>
<description><![CDATA[As a Pay per click manager, this post is gold. PPC Hero discusses their experience with landing page optimization for Yahoo and Google and they attempt to explain why those differences exist. Check out the bubble chart showing demographic segments, <br/><br/>3 Vote(s) ]]></description>
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<item>
<title><![CDATA[Analysts lower Ad projections but not for search]]></title>
<link>http://sphinn.com/story/73050</link>
<comments>http://sphinn.com/story/73050</comments>
<pubDate>Tue, 16 Sep 2008 11:44:37 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/73050</guid>
<description><![CDATA[&quot;Internet advertising remains the one bright spot in the otherwise bleak picture&quot;<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[How ‘Mini-Funnel’ Websites Can Help You Increase Traffic, Generate Leads and Build Exposure]]></title>
<link>http://sphinn.com/story/72940</link>
<comments>http://sphinn.com/story/72940</comments>
<pubDate>Tue, 16 Sep 2008 01:26:12 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/72940</guid>
<description><![CDATA[One way to get more search engine traffic is to build many of what I call ‘mini-funnel' websites for specific keyword phrase/search queries. All of these slave websites could be designed as pointers to funnel traffic to your master site. Alternative<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Top 12 List of What Attendees Learn at Hot Seat Site Reviews]]></title>
<link>http://sphinn.com/story/72886</link>
<comments>http://sphinn.com/story/72886</comments>
<pubDate>Mon, 15 Sep 2008 18:39:20 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/72886</guid>
<description><![CDATA[SEMpdx has done many Hot Seat site review events and new board member Lisa Williams distills 12 nuggets of knowledge from participating in these events.<br/><br/>18 Vote(s) ]]></description>
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<title><![CDATA[Newspaper Opposition Emerges To Google-Yahoo AdWords Deal]]></title>
<link>http://sphinn.com/story/72788</link>
<comments>http://sphinn.com/story/72788</comments>
<pubDate>Mon, 15 Sep 2008 08:59:18 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/72788</guid>
<description><![CDATA[Last week the Association of National Advertisers sent a letter on behalf of its 400 member companies to the US Justice Department (DOJ) asking the government to block the pending Google-Yahoo search advertising deal. Then there were reports that th<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[Enhance Your SEM Vocabulary]]></title>
<link>http://sphinn.com/story/72764</link>
<comments>http://sphinn.com/story/72764</comments>
<pubDate>Mon, 15 Sep 2008 07:31:35 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/72764</guid>
<description><![CDATA[Search engine marketing campaigns are an exciting venture for many. But as with anything new, it is easy to get lost in the jargon. Here, you'll find some of the most important and most commonly used terms in SEM.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[EPN &amp; Blackhat]]></title>
<link>http://sphinn.com/story/72044</link>
<comments>http://sphinn.com/story/72044</comments>
<pubDate>Thu, 11 Sep 2008 11:45:10 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/72044</guid>
<description><![CDATA[Figured I could share a little regarding my experience with some blackhat &amp; EPN so far ...<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[When This Industry Is One Of The Helping Professions]]></title>
<link>http://sphinn.com/story/72037</link>
<comments>http://sphinn.com/story/72037</comments>
<pubDate>Thu, 11 Sep 2008 11:24:38 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/72037</guid>
<description><![CDATA[Marketing discussions can be kind of grim sometimes, with one cynical voice proving to all the others that you can sell literally anything to anybody with the right tricks. If you hear yourself saying things like this frequently these days, and some<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[McCain vs. Obama - Which side has the stronger SEM campaign]]></title>
<link>http://sphinn.com/story/71863</link>
<comments>http://sphinn.com/story/71863</comments>
<pubDate>Wed, 10 Sep 2008 21:39:02 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/71863</guid>
<description><![CDATA[&quot;During the pre-primary season I took a look at how the candidates were doing with SEM. The results were not pretty. Today, more than a year later, after both party conventions are over and the race is on I decided to revisit the SEM landscape of th<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[Google Chrome – Browser Wars 3.0 - Latitude - Search Engine Marketing]]></title>
<link>http://sphinn.com/story/71710</link>
<comments>http://sphinn.com/story/71710</comments>
<pubDate>Wed, 10 Sep 2008 06:45:10 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/71710</guid>
<description><![CDATA[Google chrome, will it be successful!  Blog that explores the next big move for Google and this time its not search related, yet.<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[McCain Wins Landslide Over Obama in Search Engine Marketing Election]]></title>
<link>http://sphinn.com/story/71652</link>
<comments>http://sphinn.com/story/71652</comments>
<pubDate>Wed, 10 Sep 2008 02:00:46 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/71652</guid>
<description><![CDATA[A look into SEME (Search Engine Marketing Election) for Presidential Candidates - Barack Obama &amp; McCain. Whats your take?<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Industry Relationships and Writers in Search Marketing]]></title>
<link>http://sphinn.com/story/71571</link>
<comments>http://sphinn.com/story/71571</comments>
<pubDate>Tue, 09 Sep 2008 13:24:30 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/71571</guid>
<description><![CDATA[In this blog post, which is one of five explaining why you should outsource search engine marketing, Nick explains furthermore why it is important and relevant to outsource your SEM. He focuses on how having industry contacts and professionally writ<br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Killer PPC Ads: The Final Word]]></title>
<link>http://sphinn.com/story/71545</link>
<comments>http://sphinn.com/story/71545</comments>
<pubDate>Tue, 09 Sep 2008 11:50:27 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/71545</guid>
<description><![CDATA[6 Best Practices for Ad Copywriting.  From experience I seen immediate results from simply following #5 and #6.<br/><br/>3 Vote(s) ]]></description>
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<title><![CDATA[PPC Landing Pages - &quot;Pain Reliever Pages&quot;]]></title>
<link>http://sphinn.com/story/71320</link>
<comments>http://sphinn.com/story/71320</comments>
<pubDate>Mon, 08 Sep 2008 11:48:40 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/71320</guid>
<description><![CDATA[Mona Elesseily breaks down special tips to alleviate consumer &quot;sore spots&quot; in paid search and help convince them to make purchases.<br/><br/>4 Vote(s) ]]></description>
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<title><![CDATA[National Advertiser Trade Group Recommends Against Google-Yahoo Search Deal]]></title>
<link>http://sphinn.com/story/71287</link>
<comments>http://sphinn.com/story/71287</comments>
<pubDate>Mon, 08 Sep 2008 09:31:52 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/71287</guid>
<description><![CDATA[So now they are wakening! It looks it´s time for the big advertisers guys go through the long tail and find the small sites that everyday needs to sell premium spaces to Google for, sometimes, less than a cent per click, it´s a monster they created <br/><br/>2 Vote(s) ]]></description>
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<title><![CDATA[Web Analytics For (SEM) Dummies Part 2: Three Real-World Situations]]></title>
<link>http://sphinn.com/story/71255</link>
<comments>http://sphinn.com/story/71255</comments>
<pubDate>Mon, 08 Sep 2008 07:15:48 PDT</pubDate>
<dc:creator></dc:creator>
<category>SEM</category>
<guid>http://sphinn.com/story/71255</guid>
<description><![CDATA[Great real world tip at the end of this article, which suggests people writing PPC ads set Excel up to limit the number of characters per line.  This ensures that when writing ad texts in excel, you'll be sure to stay within the Ad text character li<br/><br/>5 Vote(s) ]]></description>
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