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<title>Sphinn / Hot Today / Google AdWords</title>
<link>http://sphinn.com</link>
<description>Sphinn  votes</description>
<pubDate>Thu, 03 Jul 2008 09:17:41 PDT</pubDate>
<language>en</language>
<item>
<title><![CDATA[How to get the most from your Adwords GeoTargeting]]></title>
<link>http://sphinn.com/story/56233</link>
<comments>http://sphinn.com/story/56233</comments>
<pubDate>Thu, 03 Jul 2008 09:17:41 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/56233</guid>
<description><![CDATA[View case study. Brian Carter shows how to use Google AdWords to prioritize local search marketing efforts. Article covers four ways to get a good number of geotargeted clicks from local AdWords campaigns:1. Geotargeting at the Campaign Level2<br/><br/>34 Vote(s) ]]></description>
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<item>
<title><![CDATA[Tutorial: 5 Steps To Find Your Broad Match Key Phrases]]></title>
<link>http://sphinn.com/story/56431</link>
<comments>http://sphinn.com/story/56431</comments>
<pubDate>Thu, 03 Jul 2008 06:07:49 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/56431</guid>
<description><![CDATA[Kate writes her first post at Youmoz sharing advanced tips on segmenting your analytics data to find all your broad match phrases! Sweeeeeet tutorial :D.<br/><br/>38 Vote(s) ]]></description>
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<item>
<title><![CDATA[AdWords Conversion Tracking: You Don't Want to Make AdWordsMan Angry...]]></title>
<link>http://sphinn.com/story/56000</link>
<comments>http://sphinn.com/story/56000</comments>
<pubDate>Wed, 02 Jul 2008 06:53:30 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/56000</guid>
<description><![CDATA[Brian continues on in his &quot;comical&quot; way of explaining what is important in an SEM campaign.<br/><br/>34 Vote(s) ]]></description>
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<item>
<title><![CDATA[Screen Shots of Google's Ad Planner]]></title>
<link>http://sphinn.com/story/55099</link>
<comments>http://sphinn.com/story/55099</comments>
<pubDate>Wed, 25 Jun 2008 09:41:54 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/55099</guid>
<description><![CDATA[I am in awe of the detail in the data Google Ad Planner gives us for free.  I have posted some screen shots of it.  It is crazy!  Blows Google Trends away.<br/><br/>58 Vote(s) ]]></description>
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<item>
<title><![CDATA[Instant (Bad) Karma's Gonna Get Ya: AdWords Account Quality At Startup]]></title>
<link>http://sphinn.com/story/51883</link>
<comments>http://sphinn.com/story/51883</comments>
<pubDate>Tue, 10 Jun 2008 20:23:52 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/51883</guid>
<description><![CDATA[Great post on what to do when inheriting a poorly managed Adwords account.&quot;If you've inherited a &quot;dog&quot; account, it could be a long, long time (like maybe forever) before minimum bids on a poor account get down to sustainable levels. It's as if G<br/><br/>44 Vote(s) ]]></description>
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<item>
<title><![CDATA[Tools for Spying on Competitors Search Marketing Tactics]]></title>
<link>http://sphinn.com/story/51242</link>
<comments>http://sphinn.com/story/51242</comments>
<pubDate>Sun, 08 Jun 2008 13:22:12 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/51242</guid>
<description><![CDATA[Information on some great tools for getting an edge on your AdWords competitors.<br/><br/>59 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Interview with Eric Morris from Google]]></title>
<link>http://sphinn.com/story/51296</link>
<comments>http://sphinn.com/story/51296</comments>
<pubDate>Fri, 06 Jun 2008 21:35:45 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/51296</guid>
<description><![CDATA[Exclusive interview with Eric Morris about Google Adwords<br/><br/>43 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[I rate the Google Search Query report a solid #/10]]></title>
<link>http://sphinn.com/story/49026</link>
<comments>http://sphinn.com/story/49026</comments>
<pubDate>Thu, 29 May 2008 19:44:15 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/49026</guid>
<description><![CDATA[&quot;The Google Adwords search query report is designed to help you see the entire phrase your visitors searched for, when that search matches a ‘broad match' or ‘phrase match' - in other words, when what the user searched is not exactly what you were b<br/><br/>42 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Reveals CTR Average by Industry]]></title>
<link>http://sphinn.com/story/49338</link>
<comments>http://sphinn.com/story/49338</comments>
<pubDate>Wed, 28 May 2008 14:57:15 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/49338</guid>
<description><![CDATA[Shimon reveals some data which should help you gauge your CTR's based on the average in your vertical.<br/><br/>51 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Advertisers Can't Sell Hard Liquor But Google Can]]></title>
<link>http://sphinn.com/story/46093</link>
<comments>http://sphinn.com/story/46093</comments>
<pubDate>Thu, 15 May 2008 00:07:41 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/46093</guid>
<description><![CDATA[Seems Google is advertising vodka sellers despite their own rules against it.<br/><br/>40 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Pay Per Click Management (PPC Management). A Statistical Approach]]></title>
<link>http://sphinn.com/story/45876</link>
<comments>http://sphinn.com/story/45876</comments>
<pubDate>Wed, 14 May 2008 17:05:08 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/45876</guid>
<description><![CDATA[&quot;Search behaviour and the performance of your campaign can be modelled mathematically using probability theory to make informed decisions that will maximise your profit.&quot;<br/><br/>48 Vote(s) ]]></description>
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<item>
<title><![CDATA[Landing Page Load Time Coming To AdWord Quality Score in June]]></title>
<link>http://sphinn.com/story/45245</link>
<comments>http://sphinn.com/story/45245</comments>
<pubDate>Sat, 10 May 2008 09:48:47 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/45245</guid>
<description><![CDATA[Ready or not, the landing page load time is coming to the AdWords quality score in June.  I have screen shots of the new report Google is displaying so you can be prepared.  Good luck!<br/><br/>57 Vote(s) ]]></description>
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<item>
<title><![CDATA[Top 10 Reasons Why You Should Never Drink While Doing Google Adwords]]></title>
<link>http://sphinn.com/story/44678</link>
<comments>http://sphinn.com/story/44678</comments>
<pubDate>Fri, 09 May 2008 08:51:11 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/44678</guid>
<description><![CDATA[If you have ever had a few glasses of Cabernet Sauvignon or a couple bottles of beer while working over the weekend at home, it could be pretty easy to get a little side tracked, especially if you have many diverse clients with similar keyword segme<br/><br/>53 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Post-Launch PPC Process and Optimizations]]></title>
<link>http://sphinn.com/story/45079</link>
<comments>http://sphinn.com/story/45079</comments>
<pubDate>Fri, 09 May 2008 07:45:36 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/45079</guid>
<description><![CDATA[Post-launch Adwords process from strategies, split testing, ad optimization to content targeted campaign optimization.<br/><br/>36 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Split Testing Adwords: You're Doing It Wrong]]></title>
<link>http://sphinn.com/story/44682</link>
<comments>http://sphinn.com/story/44682</comments>
<pubDate>Wed, 07 May 2008 06:34:58 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/44682</guid>
<description><![CDATA[I'm sure the title of this post is going to make a few folks upset. Don't worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test.That's because, for most Adwor<br/><br/>54 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Tesco 1st UK Brand to Take Stand Against Brand Bidding]]></title>
<link>http://sphinn.com/story/43495</link>
<comments>http://sphinn.com/story/43495</comments>
<pubDate>Fri, 02 May 2008 06:32:04 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/43495</guid>
<description><![CDATA[With brand bidding opening up on Google AdWords next Monday, Tesco have become the 1st major UK brand to announce they won't be bidding on their competitors.<br/><br/>44 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Court Orders Negative Keywords Used To Block Trademark Terms]]></title>
<link>http://sphinn.com/story/43155</link>
<comments>http://sphinn.com/story/43155</comments>
<pubDate>Tue, 29 Apr 2008 19:00:30 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/43155</guid>
<description><![CDATA[A Florida court made judgment that requires including negative keywords in search advertising to ensure broad match does not include their trademarked term.<br/><br/>35 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google Leaks Max CPC and Quality Score Variables (Pscore, mCPC and thresh)]]></title>
<link>http://sphinn.com/story/43254</link>
<comments>http://sphinn.com/story/43254</comments>
<pubDate>Tue, 29 Apr 2008 09:48:56 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/43254</guid>
<description><![CDATA[Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the sponsored search results (AdWords) were three separate variable names and values. The numbers that ha<br/><br/>71 Vote(s) ]]></description>
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<item>
<title><![CDATA[How Keyword matching is just a little like online dating  » SEO Chicks]]></title>
<link>http://sphinn.com/story/43230</link>
<comments>http://sphinn.com/story/43230</comments>
<pubDate>Tue, 29 Apr 2008 09:12:31 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/43230</guid>
<description><![CDATA[New SEO-Chicklet, Rebecca Scott writes a hilarious analogy how Google AdWords content matching is a bit like online dating. One for the ladies =)<br/><br/>54 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Shaking Up URLs in Search Ads?]]></title>
<link>http://sphinn.com/story/42491</link>
<comments>http://sphinn.com/story/42491</comments>
<pubDate>Fri, 25 Apr 2008 03:16:57 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/42491</guid>
<description><![CDATA[Google appears to be testing new displays of paid search ads with URLs above ad copy rather than below in certain regions. See screenshots.<br/><br/>52 Vote(s) ]]></description>
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<item>
<title><![CDATA[Where's the Beef? Comscore's Credibility Takes a Hit]]></title>
<link>http://sphinn.com/story/41784</link>
<comments>http://sphinn.com/story/41784</comments>
<pubDate>Tue, 22 Apr 2008 07:38:27 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/41784</guid>
<description><![CDATA[Comscore reports starting 1/08 implied Google's search volume was heading south. Many analysts interpreted this to mean Google's Q1 2008 would suffer. That's a big WOOPS according to The Wall Street Journal and AdGooroo. David Szetela adds useful an<br/><br/>44 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Google AdWords and ASCII Art : 50% Increase in Click Thrus]]></title>
<link>http://sphinn.com/story/41185</link>
<comments>http://sphinn.com/story/41185</comments>
<pubDate>Thu, 17 Apr 2008 16:40:33 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/41185</guid>
<description><![CDATA[Very cool &amp; creative ad. Way to push the envelope.<br/><br/>43 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google AdWords Display URL Policy Reaches Local PPC Advertisers]]></title>
<link>http://sphinn.com/story/38411</link>
<comments>http://sphinn.com/story/38411</comments>
<pubDate>Sat, 05 Apr 2008 10:20:27 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/38411</guid>
<description><![CDATA[Beginning April 1, 2008, Google has officially changed their display URL policy. In short, what that means is that the URL that shows in your ad absolutely must be the URL that visitors get to when they click on your ad.<br/><br/>47 Vote(s) ]]></description>
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<item>
<title><![CDATA[New Google AdWords Video Ads]]></title>
<link>http://sphinn.com/story/36849</link>
<comments>http://sphinn.com/story/36849</comments>
<pubDate>Wed, 26 Mar 2008 08:52:57 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/36849</guid>
<description><![CDATA[This changes things for some adwords advertisers who were struggling with their messages.  I'm going to be assembling vids in expectation of this change!<br/><br/>39 Vote(s) ]]></description>
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<item>
<title><![CDATA[PPC Triage Now! Emergency Action Steps for Dying AdWords]]></title>
<link>http://sphinn.com/story/34679</link>
<comments>http://sphinn.com/story/34679</comments>
<pubDate>Sun, 16 Mar 2008 22:26:30 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/34679</guid>
<description><![CDATA[Prospective clients have colorful &amp; eerily similar Google PPC disaster stories. Skyrocketing costs, plummeting conversions, difficult or impossible to attain paid rankings threaten PPC viability. Show this post to clients.<br/><br/>43 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Doesn't Care About You: You Are Guilty Until Proven Innocent]]></title>
<link>http://sphinn.com/story/33906</link>
<comments>http://sphinn.com/story/33906</comments>
<pubDate>Wed, 12 Mar 2008 03:01:00 PDT</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/33906</guid>
<description><![CDATA[Jay describes how Google disables accounts automatically, based on some imperfect algorithms. He and his friend got his Google AdWords accounts disabled because Jay's account was seemingly linked to a bad one and his friend's keywords were irrelevan<br/><br/>51 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Adds Page Load Time To Quality Score Algorithm]]></title>
<link>http://sphinn.com/story/32759</link>
<comments>http://sphinn.com/story/32759</comments>
<pubDate>Sat, 08 Mar 2008 04:48:18 PST</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/32759</guid>
<description><![CDATA[A WebmasterWorld thread tipped both Search Engine Watch and Search Engine Roundtable (that's me) off on the fact that Google has added an additional quality score factor to the AdWords ranking algorithm.<br/><br/>48 Vote(s) ]]></description>
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<item>
<title><![CDATA[Load Time Impacts Google Quality Score!?]]></title>
<link>http://sphinn.com/story/32628</link>
<comments>http://sphinn.com/story/32628</comments>
<pubDate>Wed, 05 Mar 2008 09:19:57 PST</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/32628</guid>
<description><![CDATA[This was started last month and may be the one thing people have been overlooking when examining what impacts their QS numbers.The big question is does Google set a table or range or is this fastest to slowest for ranking impact?<br/><br/>36 Vote(s) ]]></description>
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<item>
<title><![CDATA[Automatic and Adwords Don't Mix]]></title>
<link>http://sphinn.com/story/32295</link>
<comments>http://sphinn.com/story/32295</comments>
<pubDate>Mon, 03 Mar 2008 08:52:02 PST</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/32295</guid>
<description><![CDATA[Google is offering a service that allows you to put your Adwords campaign on autopilot while they find the best way to spend your money.  This sounds great to the small advertiser who may not have the time or expertise to manage their Adwords campai<br/><br/>41 Vote(s) ]]></description>
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<item>
<title><![CDATA[Adwords' New &quot;Automatic Matching&quot; - Don't Fall For This!]]></title>
<link>http://sphinn.com/story/30435</link>
<comments>http://sphinn.com/story/30435</comments>
<pubDate>Fri, 22 Feb 2008 14:35:38 PST</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/30435</guid>
<description><![CDATA[Not satisfied with fooling Adwords advertisers via expanded broad matching and &quot;free campaign optimization,&quot; Google has invented a new way to empty your wallet.<br/><br/>74 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google University Bulgaria turns into a PR disaster]]></title>
<link>http://sphinn.com/story/30357</link>
<comments>http://sphinn.com/story/30357</comments>
<pubDate>Fri, 22 Feb 2008 11:10:17 PST</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/30357</guid>
<description><![CDATA[About 24 hours after registration was promoted by a famous blogger, most of registered users received a rejection by Google AdWords team.<br/><br/>34 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google SERPS Get Video Ads]]></title>
<link>http://sphinn.com/story/28619</link>
<comments>http://sphinn.com/story/28619</comments>
<pubDate>Fri, 15 Feb 2008 05:53:20 PST</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/28619</guid>
<description><![CDATA[Yep, finally -- AdWords gets video. The New York Times covers how Google is testing new video ads you see using a + box under some AdWords listings.<br/><br/>41 Vote(s) ]]></description>
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<item>
<title><![CDATA[PPC should be part of your long term strategy]]></title>
<link>http://sphinn.com/story/28070</link>
<comments>http://sphinn.com/story/28070</comments>
<pubDate>Wed, 13 Feb 2008 17:20:34 PST</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/28070</guid>
<description><![CDATA[PPC, if done properly and tracked, can be a winner for most businesses with a decent business  and website.<br/><br/>34 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google to Change Adwords Display URL Policy]]></title>
<link>http://sphinn.com/story/27990</link>
<comments>http://sphinn.com/story/27990</comments>
<pubDate>Wed, 13 Feb 2008 07:10:10 PST</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/27990</guid>
<description><![CDATA[Following the hilarity of the Adwords &quot;Ringtone Bandit&quot;,Google is changing the display URL policy for Adwords on April 1st.  This is most likely in response to the recent gaming of adsense by a few individuals who are able to completely dominate t<br/><br/>36 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Updates AdWords Display URL Policy]]></title>
<link>http://sphinn.com/story/28032</link>
<comments>http://sphinn.com/story/28032</comments>
<pubDate>Tue, 12 Feb 2008 21:26:17 PST</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/28032</guid>
<description><![CDATA[As of April 1, Google will be making significant changes to their enforcement of display URL policies. The &quot;Policy Team&quot; has taken a stricter stance on the relationship between display URLs and destination URLs - and they will be allowing few except<br/><br/>39 Vote(s) ]]></description>
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<item>
<title><![CDATA[Does Google Use &quot;THEM-ING&quot; to Group Similar Sites?]]></title>
<link>http://sphinn.com/story/25641</link>
<comments>http://sphinn.com/story/25641</comments>
<pubDate>Wed, 30 Jan 2008 16:08:03 PST</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/25641</guid>
<description><![CDATA[A HighRankings thread discusses possibility that Google &quot;THEMS&quot; (groups) sites together. Got 300 links to blue widget site from humor sites? Maybe Google thinks your widgets FUNNY. Thanks for the link SEORT.<br/><br/>35 Vote(s) ]]></description>
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<title><![CDATA[Teach New SEM Employees to Use AdWords RIGHT.]]></title>
<link>http://sphinn.com/story/23993</link>
<comments>http://sphinn.com/story/23993</comments>
<pubDate>Tue, 22 Jan 2008 12:38:45 PST</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/23993</guid>
<description><![CDATA[Respected PPC Expert David Szetela shares series of GREAT posts &amp; free eBooks related to resources that can be used to educate new PPC employees.<br/><br/>36 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google Indoctrinating (Brainwashing?) Teens In How to Buy AdWords]]></title>
<link>http://sphinn.com/story/23431</link>
<comments>http://sphinn.com/story/23431</comments>
<pubDate>Fri, 18 Jan 2008 04:36:06 PST</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/23431</guid>
<description><![CDATA[Brainwashing or nurturing? Google is sponsoring a global AdWords competition for college kids. $200 in free credits, a report, &amp; maybe win a trip to the GooglePlex. ...a flood of new AdWords hacks or a good thing?<br/><br/>29 Vote(s) ]]></description>
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<item>
<title><![CDATA[Google's Conversion Optimizer Leaves Beta]]></title>
<link>http://sphinn.com/story/22845</link>
<comments>http://sphinn.com/story/22845</comments>
<pubDate>Mon, 14 Jan 2008 14:13:12 PST</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/22845</guid>
<description><![CDATA[The beta test that began in September 2007 has ended. Google announced on the AdWords blog that &quot;any campaign with AdWords conversion tracking enabled that has received 200 conversions in the last 30 days can now use the Conversion Optimizer.&quot;<br/><br/>30 Vote(s) ]]></description>
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<item>
<title><![CDATA[Should I DKI?]]></title>
<link>http://sphinn.com/story/22889</link>
<comments>http://sphinn.com/story/22889</comments>
<pubDate>Mon, 14 Jan 2008 07:42:47 PST</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/22889</guid>
<description><![CDATA[So for four weeks, David DiMartino ran one of our AdWords campaigns using DKI. The test was simple, he just created copies of every ad in the 200 keyword campaign, and inserted {KeyWord: } tags into the title of each copy.<br/><br/>34 Vote(s) ]]></description>
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