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<title>Sphinn / Hot Today / Other Search Marketing</title>
<link>http://sphinn.com</link>
<description>Sphinn  votes</description>
<pubDate>Mon, 18 Aug 2008 06:30:47 PDT</pubDate>
<language>en</language>
<item>
<title><![CDATA[IM Charity Party &amp; The Children’s Hospital]]></title>
<link>http://sphinn.com/story/65927</link>
<comments>http://sphinn.com/story/65927</comments>
<pubDate>Mon, 18 Aug 2008 06:30:47 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/65927</guid>
<description><![CDATA[A little background on why we chose The Children's Hospital for the IM Charity Party.<br/><br/>38 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How Your Customers Define Your Business]]></title>
<link>http://sphinn.com/story/64362</link>
<comments>http://sphinn.com/story/64362</comments>
<pubDate>Sun, 10 Aug 2008 14:27:33 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/64362</guid>
<description><![CDATA[Don't believe me, think about all the websites you've visited this week. Of those you've found, how much time have you spent reading the content in full? And if the website was a blog, how many of the static pages have your even looked at, let alone<br/><br/>44 Vote(s) ]]></description>
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<item>
<title><![CDATA[The DIY trend: The Market and the Search for “How To”]]></title>
<link>http://sphinn.com/story/63899</link>
<comments>http://sphinn.com/story/63899</comments>
<pubDate>Wed, 06 Aug 2008 15:50:35 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/63899</guid>
<description><![CDATA[How To and DIY articles have been time proven tools for publishers to build links and evergreen content. Trendspotting takes a look at the trend and has ideas to help you jump start the process.<br/><br/>49 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Reputation Management: Because You’re Worth It]]></title>
<link>http://sphinn.com/story/62536</link>
<comments>http://sphinn.com/story/62536</comments>
<pubDate>Thu, 31 Jul 2008 08:07:18 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/62536</guid>
<description><![CDATA[Reputation Management is much like a beauty regime.<br/><br/>58 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How Cuil Is The SEO Industry?]]></title>
<link>http://sphinn.com/story/62484</link>
<comments>http://sphinn.com/story/62484</comments>
<pubDate>Wed, 30 Jul 2008 10:38:59 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/62484</guid>
<description><![CDATA[Barry writes: &quot;Philipp Lenssen's The World According to Cuil blog post inspired me to take snapshots of how Cuil, the new search engine, matches up the names of our industry, to pictures.&quot;  This is actually VERY funny! :)<br/><br/>64 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Why Reputation Management Matters for Small Businesses]]></title>
<link>http://sphinn.com/story/62274</link>
<comments>http://sphinn.com/story/62274</comments>
<pubDate>Wed, 30 Jul 2008 09:20:31 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/62274</guid>
<description><![CDATA[Never has the opinion of the individual been as powerful as it is today. One negative blog post or product review can spread online in a flash and change the direction of a company. Reputation management isn't just for big companies and brands -- it<br/><br/>48 Vote(s) ]]></description>
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<item>
<title><![CDATA[Word-of-Mouth Marketing: It's About Being Remarkable]]></title>
<link>http://sphinn.com/story/60264</link>
<comments>http://sphinn.com/story/60264</comments>
<pubDate>Tue, 22 Jul 2008 03:37:47 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/60264</guid>
<description><![CDATA[Great word-of-mouth is an important part of the SEO Success Pyramid, and complements all other forms of online and offline marketing. Don't miss the amazing story of how a Phoenix-area restaurant did something remarkable to serve a customer last wee<br/><br/>46 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Where in the World is the SEO Talent?]]></title>
<link>http://sphinn.com/story/59693</link>
<comments>http://sphinn.com/story/59693</comments>
<pubDate>Fri, 18 Jul 2008 06:22:35 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/59693</guid>
<description><![CDATA[Knowing that the search marketing industry is currently talent constrained, I wanted to take a look at where the search marketing talent was located.  To get a feel for this I chose to use SEMPO's member roster as a baseline to assess where search m<br/><br/>59 Vote(s) ]]></description>
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<item>
<title><![CDATA[Online Negative Reputation Case Studies - That's Never Been Easier]]></title>
<link>http://sphinn.com/story/58461</link>
<comments>http://sphinn.com/story/58461</comments>
<pubDate>Sat, 12 Jul 2008 08:00:01 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/58461</guid>
<description><![CDATA[Ann Smarty discusses sites that offer anyone anonymously to post a rant on other people or companies - be it a former boyfriend or a place of work. For some reason these services keep popping up quickly and that's a complex question if that's for go<br/><br/>44 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[14 Smart Questions to Ask Conversion Optimization Consultants]]></title>
<link>http://sphinn.com/story/58044</link>
<comments>http://sphinn.com/story/58044</comments>
<pubDate>Thu, 10 Jul 2008 10:50:05 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/58044</guid>
<description><![CDATA[So you know your site needs to be optimized and now just need to find someone to do it. The following questions are ones you need to ask to ensure that you maximize your investment...<br/><br/>46 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Local Search Ranking Factors Survey: Ranking High in Google Maps and Yahoo Local]]></title>
<link>http://sphinn.com/story/53461</link>
<comments>http://sphinn.com/story/53461</comments>
<pubDate>Tue, 17 Jun 2008 12:51:31 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/53461</guid>
<description><![CDATA[&quot;I invited 20 experts active in the Local Search Marketing community to participate in this study, with the goal of identifying the factors that would be most helpful for ranking well in the Google and Yahoo Local Search algorithms, as well as techn<br/><br/>80 Vote(s) ]]></description>
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<item>
<title><![CDATA[MVC Site Architecture:  Handle With Care (Thoughts From SMX Advanced)]]></title>
<link>http://sphinn.com/story/53211</link>
<comments>http://sphinn.com/story/53211</comments>
<pubDate>Mon, 16 Jun 2008 19:10:21 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/53211</guid>
<description><![CDATA[In this guest post, SEMpdx member Jerome Thorp argues that MVC Site Architecture should be used with care because though it apparently is endorsed by the search engines, it seems to go against Google's Webmaster Guidelines.<br/><br/>32 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[How To Do Retargeting Cheaply and Build Branded Search Demand]]></title>
<link>http://sphinn.com/story/51967</link>
<comments>http://sphinn.com/story/51967</comments>
<pubDate>Thu, 12 Jun 2008 08:28:11 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/51967</guid>
<description><![CDATA[How to build branded search demand by advertising on the sites that share the most common links/traffic.<br/><br/>40 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Six Principles of Ethical SEO]]></title>
<link>http://sphinn.com/story/49621</link>
<comments>http://sphinn.com/story/49621</comments>
<pubDate>Sat, 31 May 2008 23:30:30 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/49621</guid>
<description><![CDATA[Adam Audette offers the six guiding principles that he uses to run his company, and unlike similar posts, educates and guides without becoming preachy or didactic.<br/><br/>51 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Matt Cutts: Help A Brother Get A Lap Dance?]]></title>
<link>http://sphinn.com/story/49374</link>
<comments>http://sphinn.com/story/49374</comments>
<pubDate>Wed, 28 May 2008 20:15:09 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/49374</guid>
<description><![CDATA[I want to do it the right way, so am reaching out to you Matt for some advice. I could do a hoax press release about some gossipy fake story - hey include a porn star and a search industry leader (Danny smart move introducing me to your wife now I c<br/><br/>52 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Big List Of Major B2B Search Engines]]></title>
<link>http://sphinn.com/story/44836</link>
<comments>http://sphinn.com/story/44836</comments>
<pubDate>Fri, 09 May 2008 21:06:53 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/44836</guid>
<description><![CDATA[Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, <br/><br/>47 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Search Engine Workshops Now Offering Online Search Engine Marketing Resource Center]]></title>
<link>http://sphinn.com/story/42000</link>
<comments>http://sphinn.com/story/42000</comments>
<pubDate>Wed, 23 Apr 2008 16:08:33 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/42000</guid>
<description><![CDATA[This new networking community is the first on the internet to offer a place where search engine optimizers can meet and share strategies, access other online areas, and get the latest updated material on a regular basis.<br/><br/>34 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Are You a Marketer or an Innovator?]]></title>
<link>http://sphinn.com/story/40802</link>
<comments>http://sphinn.com/story/40802</comments>
<pubDate>Fri, 18 Apr 2008 02:01:26 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/40802</guid>
<description><![CDATA[There's a difference between being a marketer and being a marketing innovator. Innovation Initiatives:    * Discovery    * Strategy    * Focus    * Conceptualize    * Communication    * Implementation    * Commercialization<br/><br/>41 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[The Ultimate (Free) Landing Page Resource]]></title>
<link>http://sphinn.com/story/40333</link>
<comments>http://sphinn.com/story/40333</comments>
<pubDate>Tue, 15 Apr 2008 01:25:55 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/40333</guid>
<description><![CDATA[A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is to get<br/><br/>36 Vote(s) ]]></description>
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<item>
<title><![CDATA[Blended Search Results Change Searcher Behavior]]></title>
<link>http://sphinn.com/story/39579</link>
<comments>http://sphinn.com/story/39579</comments>
<pubDate>Fri, 11 Apr 2008 13:29:54 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/39579</guid>
<description><![CDATA[If you're not yet optimizing your news, image, and video content, you need to start. Another study released this week backs up previous research indicating that blended, or universal search is changing the way users search. Making sure your speciali<br/><br/>42 Vote(s) ]]></description>
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<item>
<title><![CDATA[RSS - Blog Directories Provide an Edge]]></title>
<link>http://sphinn.com/story/38353</link>
<comments>http://sphinn.com/story/38353</comments>
<pubDate>Thu, 03 Apr 2008 19:58:32 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/38353</guid>
<description><![CDATA[Submitting your RSS feeds and blog URLs to as many sources as is possible will optimize your sites visibility. Obviously this is equal to promotion / advertising that is either free or at low cost advantage.<br/><br/>36 Vote(s) ]]></description>
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<item>
<title><![CDATA[Is Your SEO Firm Outsourcing Your Work?]]></title>
<link>http://sphinn.com/story/38615</link>
<comments>http://sphinn.com/story/38615</comments>
<pubDate>Thu, 03 Apr 2008 16:35:16 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/38615</guid>
<description><![CDATA[Lee Odden writes: &quot;Personally, I think if a SEO firm outsources part of a client's SEO or social media marketing program, they must be actively, if not intimately involved with the work.&quot; Otherwise, it's pretty much a crap shoot what the client is a<br/><br/>50 Vote(s) ]]></description>
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<item>
<title><![CDATA[SEOs Are Like High Schoolers]]></title>
<link>http://sphinn.com/story/38586</link>
<comments>http://sphinn.com/story/38586</comments>
<pubDate>Thu, 03 Apr 2008 15:26:11 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/38586</guid>
<description><![CDATA[Each High School has different types of people playing different roles..Which role do you play? You might not wanna skip this one..you're probably one of those listed. He's got you sized. *-)<br/><br/>40 Vote(s) ]]></description>
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<item>
<title><![CDATA[Vangogh's Must Read List for March]]></title>
<link>http://sphinn.com/story/38049</link>
<comments>http://sphinn.com/story/38049</comments>
<pubDate>Wed, 02 Apr 2008 08:45:12 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/38049</guid>
<description><![CDATA[This month in SEO - Steven Bradley (a.k.a. vangogh)'s absolutely awesome round-up of must read blog posts from last month.<br/><br/>39 Vote(s) ]]></description>
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<item>
<title><![CDATA[Skype &amp; Importance of Phone Numbers in a Meta Description]]></title>
<link>http://sphinn.com/story/36150</link>
<comments>http://sphinn.com/story/36150</comments>
<pubDate>Mon, 24 Mar 2008 08:34:54 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/36150</guid>
<description><![CDATA[Loren Baker writes, &quot;I'm not a big Internet Explorer user but today I'm using IE as my browser of choice. I noticed that when I launch Skype and IE, Skype highlights phone numbers on web sites in the browsers for calling via SkypeOut.&quot;<br/><br/>45 Vote(s) ]]></description>
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<title><![CDATA[The Syndication of SEO Celebrity]]></title>
<link>http://sphinn.com/story/35582</link>
<comments>http://sphinn.com/story/35582</comments>
<pubDate>Wed, 19 Mar 2008 14:40:47 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/35582</guid>
<description><![CDATA[Where I argue that the premium content offerings from Rand &amp; Aaron are win-win for them as well as for their subscribers.  I also state that their tremendous visibility in our industry (aka &quot;Celebrity&quot;) is a necessary pre-requisite for them to succe<br/><br/>46 Vote(s) ]]></description>
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<title><![CDATA[Guide to Geo Targeting for SEO and Usability]]></title>
<link>http://sphinn.com/story/35074</link>
<comments>http://sphinn.com/story/35074</comments>
<pubDate>Wed, 19 Mar 2008 07:16:24 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/35074</guid>
<description><![CDATA[Managing an international website isn't as straightforward as running a site focussed on a single local market. There are several issues that need to be handled very precisely in order to maximise your traffic while maintaining a user friendly desig<br/><br/>47 Vote(s) ]]></description>
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<title><![CDATA[Search Analysis: Converting the Longtail into Sales]]></title>
<link>http://sphinn.com/story/35103</link>
<comments>http://sphinn.com/story/35103</comments>
<pubDate>Tue, 18 Mar 2008 07:15:27 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/35103</guid>
<description><![CDATA[This is a rather advanced entry. It covers a way to use the user's query to construct a more targeted page, by attempting to understand the purpose of the user's query, and break it apart into it's essential parts. In doing so, it enables us to succ<br/><br/>45 Vote(s) ]]></description>
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<title><![CDATA[Everybody Hates Lawyers…and SEOs]]></title>
<link>http://sphinn.com/story/34337</link>
<comments>http://sphinn.com/story/34337</comments>
<pubDate>Fri, 14 Mar 2008 06:15:54 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/34337</guid>
<description><![CDATA[Yeah, I am an SEO and much of the Internet hates me. Of course most of the people who rail against SEO's have a very misguided idea about what an SEO actually is but part of the beauty of the Internet is that you don't have to know what the hell you<br/><br/>50 Vote(s) ]]></description>
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<title><![CDATA[The Bizarre Economy of Links - Rand Fishkin's Portland SEMpdx Keynote]]></title>
<link>http://sphinn.com/story/33838</link>
<comments>http://sphinn.com/story/33838</comments>
<pubDate>Tue, 11 Mar 2008 12:40:32 PDT</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/33838</guid>
<description><![CDATA[Covered by SEOmoz: Rand's first US Keynote Address at SEMpdx Portland. It was charming and technically amazing. Any city in America would be proud of what SEMpdx has accomplished. 2 training tracks, and over 250 conference attendees!<br/><br/>45 Vote(s) ]]></description>
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<title><![CDATA[I Call Them Gonzo SEO’s for a Reason]]></title>
<link>http://sphinn.com/story/32867</link>
<comments>http://sphinn.com/story/32867</comments>
<pubDate>Thu, 06 Mar 2008 06:42:20 PST</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/32867</guid>
<description><![CDATA[Gonzo SEO explains why his blogroll carries names like Shana Albert, TheMadHat, Brian Chappell, Copyblogger, Matt McGee and others he calls &quot;Gonzo SEOs&quot;<br/><br/>45 Vote(s) ]]></description>
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<title><![CDATA[Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging]]></title>
<link>http://sphinn.com/story/32250</link>
<comments>http://sphinn.com/story/32250</comments>
<pubDate>Wed, 05 Mar 2008 08:11:30 PST</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/32250</guid>
<description><![CDATA[DazzlinDonna has collected guides for pretty much everything related to making money online. Lists of guides for: SEO, Link Building / Link Bait, PPC, Social Media Marketing, Affiliate Marketing, and Blogging.<br/><br/>55 Vote(s) ]]></description>
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<title><![CDATA[Writing a Report that Makes Your Client Scream, 'I GET IT!']]></title>
<link>http://sphinn.com/story/31893</link>
<comments>http://sphinn.com/story/31893</comments>
<pubDate>Fri, 29 Feb 2008 13:49:24 PST</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/31893</guid>
<description><![CDATA[Listen up, folks: there is a reason your clients hired you for this job - it's because they aren't experts or don't have time to become one. So when you report to them weekly, monthly, or both, keep that in mind. To be blunt, you need to dumb it dow<br/><br/>53 Vote(s) ]]></description>
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<item>
<title><![CDATA[Reputation Management is More Than Just Spamming Squidoo]]></title>
<link>http://sphinn.com/story/30260</link>
<comments>http://sphinn.com/story/30260</comments>
<pubDate>Sat, 23 Feb 2008 11:54:27 PST</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/30260</guid>
<description><![CDATA[Good article from Chris Bennett about some of the mistakes companies make in the name of reputation management. &quot;If you go about Reputation Management with a systematic approach with no room for adjustment or ramping up, then you will get stuck more<br/><br/>42 Vote(s) ]]></description>
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<title><![CDATA[John Andrews:  An Atypical Interview]]></title>
<link>http://sphinn.com/story/29636</link>
<comments>http://sphinn.com/story/29636</comments>
<pubDate>Wed, 20 Feb 2008 05:46:56 PST</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/29636</guid>
<description><![CDATA[John Andrews will be one of the SEMpdx Searchfest speakers next month in Portland.  I didn't do the same &quot;mini-interview&quot; with John that I did with the other speakers.  I wanted to ask John questions that would draw out opinions and observations tha<br/><br/>43 Vote(s) ]]></description>
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<title><![CDATA[Charity Awards for Search Education (Cases)]]></title>
<link>http://sphinn.com/story/29118</link>
<comments>http://sphinn.com/story/29118</comments>
<pubDate>Tue, 19 Feb 2008 20:02:26 PST</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/29118</guid>
<description><![CDATA[I'm aka &quot;Bookworm-SEO&quot;. So I'm reasonably well-placed to give out some Charity Awards for for Search Education. The way it's going to work is that everyone who wins an award gets a shiny badge and has their name added to the donation I'm making to t<br/><br/>35 Vote(s) ]]></description>
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<title><![CDATA[SEO Slogans: Cool, Sexy And Not Only That...]]></title>
<link>http://sphinn.com/story/29155</link>
<comments>http://sphinn.com/story/29155</comments>
<pubDate>Mon, 18 Feb 2008 11:22:22 PST</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/29155</guid>
<description><![CDATA[Like color, design, and name, a company slogan/tagline is an essential part of any brand. I am not going to list key features of a good marketing slogan (you are most probably well aware of them: short, catchy, unique, etc, etc) - I don't like repea<br/><br/>42 Vote(s) ]]></description>
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<title><![CDATA[The Fallacy of SEO Celebrity]]></title>
<link>http://sphinn.com/story/29282</link>
<comments>http://sphinn.com/story/29282</comments>
<pubDate>Mon, 18 Feb 2008 09:54:48 PST</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/29282</guid>
<description><![CDATA[I am curious if anyone else has noticed a trend over the past year or so where people (I have nobody specific in mind) in the search marketing business seem to increasingly gravitate towards becoming a &quot;SEO celebrity&quot;. It's a bit like like moths to <br/><br/>90 Vote(s) ]]></description>
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<title><![CDATA[Online reputation management is hot -- but is it ethical?]]></title>
<link>http://sphinn.com/story/28132</link>
<comments>http://sphinn.com/story/28132</comments>
<pubDate>Thu, 14 Feb 2008 07:55:12 PST</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/28132</guid>
<description><![CDATA[I say 'controlling my message,' you say 'gaming the system'<br/><br/>44 Vote(s) ]]></description>
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<item>
<title><![CDATA[Claire Schoen:  SMX Power Player]]></title>
<link>http://sphinn.com/story/28143</link>
<comments>http://sphinn.com/story/28143</comments>
<pubDate>Thu, 14 Feb 2008 03:48:54 PST</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/28143</guid>
<description><![CDATA[Many folks think SMX is Danny Sullivan. They believe that Danny not only chairs the conference, but books the venues, programs the sessions, picks the speakers, sets up the parties, signs up the sponsors, and even cooks those yummy meals.You mig<br/><br/>34 Vote(s) ]]></description>
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