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    	<title>Sphinn's Hot Topics In Display Ads</title>
    	<link>http://sphinn.com/hot/DisplayAds/</link>
    	<description>Hot Topics In Display Ads</description>
    	<dc:language>en-us</dc:language>
    	<dc:creator>support@sphinn.com</dc:creator>

    	<dc:rights>Copyright 2011, Sphinn</dc:rights>
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<title>An SEO Guide to Adsense, Ads and Placement</title>
<link>http://sphinn.com/story/227106/</link>
<guid>http://sphinn.com/story/227106/</guid>
<description><![CDATA[Cyrus Shephard does a great job explaining pre and post Panda effects on websites utilizing and sometimes abusing Adsense / Ad placements.]]></description>
<pubDate>Wed, 09 Nov 2011 05:49:42 -0800</pubDate>
<author>nickfb76</author>
</item>
<item>
<title>Using Daily Deals for Retargeting Purposes </title>
<link>http://sphinn.com/story/226171/</link>
<guid>http://sphinn.com/story/226171/</guid>
<description><![CDATA[A very creative idea: intergrate retargeting with daily deals. Love it!]]></description>
<pubDate>Tue, 25 Oct 2011 13:47:47 -0700</pubDate>
<author>hugoguzman</author>
</item>
<item>
<title>Facebook Courts Brand Marketers With New Ad, Audience Insights</title>
<link>http://sphinn.com/story/224649/</link>
<guid>http://sphinn.com/story/224649/</guid>
<description><![CDATA[Drawing a stark contrast to Google’s massive search advertising business, which is chiefly used to spur direct sales, Facebook’s ad executives will talk up the No. 1 social network’s potential as a branding medium akin to television, starting Monday morning at the annual New York confab Advertising Week.]]></description>
<pubDate>Mon, 03 Oct 2011 06:58:42 -0700</pubDate>
<author>Jill</author>
</item>
<item>
<title>Display Network Best Practices </title>
<link>http://sphinn.com/story/224239/</link>
<guid>http://sphinn.com/story/224239/</guid>
<description><![CDATA[Good tips on how to properly structure and optimize display network buys.]]></description>
<pubDate>Tue, 27 Sep 2011 09:58:58 -0700</pubDate>
<author>hugoguzman</author>
</item>
<item>
<title>  5 Simple Steps To Stop Wasting Budget With Poor Retargeting</title>
<link>http://sphinn.com/story/223250/</link>
<guid>http://sphinn.com/story/223250/</guid>
<description><![CDATA[A detailed breakdown of how to approach retargeting as well as specific actionable tips. Worth a read if you're venturing into retargeting waters or want a quick refresher.]]></description>
<pubDate>Wed, 14 Sep 2011 09:13:10 -0700</pubDate>
<author>hugoguzman</author>
</item>
<item>
<title>FTC Seeks to Halt 10 Operators of Fake News Sites from Making Deceptive Claims About Acai Berry Weight Loss Products</title>
<link>http://sphinn.com/story/199797/</link>
<guid>http://sphinn.com/story/199797/</guid>
<description><![CDATA[The Federal Trade Commission is requesting federal courts to temporarily halt the allegedly deceptive tactics of 10 operations using fake news websites to market acai berry weight-loss products.  The FTC seeks to permanently stop this misleading practice and has asked courts to freeze the operations’ assets pending trial.]]></description>
<pubDate>Tue, 26 Apr 2011 23:58:17 -0700</pubDate>
<author>incrediblehelp</author>
</item>
<item>
<title>Please Track Me and Personalize My Ads</title>
<link>http://sphinn.com/story/171543/</link>
<guid>http://sphinn.com/story/171543/</guid>
<description><![CDATA[Louis Gray looks into Web browser "Do Not Track" plug-ins and concludes that those in general will produce a worse surfing experience, with surfers suffering from more blatant irrelevant, obtrusive, and interruptive ads. His plea: "So instead of embracing these ad blockers and cookie strippers, let's find a way to make the quality of the ads more personal, more relevant, and simply better overall. Please."]]></description>
<pubDate>Tue, 25 Jan 2011 02:32:41 -0800</pubDate>
<author>Sebastian</author>
</item>
<item>
<title>Facebook Starts Selling Likes</title>
<link>http://sphinn.com/story/171528/</link>
<guid>http://sphinn.com/story/171528/</guid>
<description><![CDATA[Marketers can pay for these ads on a cost-per-action basis, meaning they pay for "likes" as some advertisers pay for clicks. Though clearly marked with the words "sponsored story," the like-ad -- which will includes a user's name, just like the news feed -- is not optional for Facebook users. These actions can appear in ads even if they take place off Facebook, on a marketer's own website. The product itself is broken into four possible buys for advertisers -- page likes and check-ins, and actions Facebook is calling "application play" and "page posts."]]></description>
<pubDate>Tue, 25 Jan 2011 01:49:49 -0800</pubDate>
<author>Sebastian</author>
</item>
<item>
<title>Bing Terminates Relationship With Publisher Doing Tricky Home Page Switch</title>
<link>http://sphinn.com/story/170296/</link>
<guid>http://sphinn.com/story/170296/</guid>
<description><![CDATA[Is Facebook’s third largest advertiser really a site that tries to trick people into switching to Bing? At least no longer, reveals Danny Sullivan in a follow-up to the story brought up by Matt Cutts and RWW.]]></description>
<pubDate>Tue, 18 Jan 2011 11:59:31 -0800</pubDate>
<author>Sebastian</author>
</item>
<item>
<title>A step by step guide for setting up a kick ass re&#45;marketing campaign in Google AdWords</title>
<link>http://sphinn.com/story/165732/</link>
<guid>http://sphinn.com/story/165732/</guid>
<description><![CDATA[Re-marketing is ideal for advertisers with smaller budgets because you  are preaching to the almost converted.  From our own experiences, cliick through rates are more than double that of a standard banner  campaign, cost per click is much lower, and conversions are higher,  which then leads to a lower CPA.This article will take you through each stage of setting up your own re-marketing campaign.]]></description>
<pubDate>Thu, 23 Dec 2010 02:43:56 -0800</pubDate>
<author>marketingnerd</author>
</item>
<item>
<title>How Retargeting Can HURT Sales</title>
<link>http://sphinn.com/story/160692/</link>
<guid>http://sphinn.com/story/160692/</guid>
<description><![CDATA[Some fraction of buyers will place an order on the first visit to an  advertiser’s site.  Some fraction will leave and come back later.  If  all the people who leave before buying are shown re-targeting ads,  re-targeting will get credit for a big slug of orders that would have  happened anyway in addition to order legitimately inspired by  re-targeting.]]></description>
<pubDate>Tue, 12 Oct 2010 10:20:52 -0700</pubDate>
<author>kerimorgret</author>
</item>
<item>
<title>Donna&#146;s New Tool: Introducing The Ad Rate Calculator</title>
<link>http://sphinn.com/story/80644/</link>
<guid>http://sphinn.com/story/80644/</guid>
<description><![CDATA[Donna has created a new tool to help site owners determine how much to charge for standard 125×125 ad blocks. Enter your pageviews for the advert period and the calculator will do the rest. Already selling ads, let us know how these numbers compare?]]></description>
<pubDate>Wed, 22 Oct 2008 22:30:58 -0700</pubDate>
<author>NickWilsdon</author>
</item>
<item>
<title>Don&#146;t Automatically Dismiss The Content Network!</title>
<link>http://sphinn.com/story/53419/</link>
<guid>http://sphinn.com/story/53419/</guid>
<description><![CDATA[How to do content match marketing effectively.  It&#146;s not as simple as copy and paste from search.  4 easy steps to get started.]]></description>
<pubDate>Tue, 17 Jun 2008 17:02:41 -0700</pubDate>
<author>justin</author>
</item>
<item>
<title>How To Set Up Google Ad Manager On Your Site or Blog</title>
<link>http://sphinn.com/story/36709/</link>
<guid>http://sphinn.com/story/36709/</guid>
<description><![CDATA[Barry Schwartz writes, "It has been about two weeks since Google launched Ad Manager. Most people do not even have access to the new beta ad management software, but for some reason, I always had access. In any event, I spent a few days playing with Ad Manager and decided to give everyone a step-by-step walk through on how to serve your ads using Google Ad Manager."]]></description>
<pubDate>Tue, 25 Mar 2008 21:56:00 -0700</pubDate>
<author>DavidWallace</author>
</item>
<item>
<title>Facebook Ads Don’t Work. Here’s Proof</title>
<link>http://sphinn.com/story/27184/</link>
<guid>http://sphinn.com/story/27184/</guid>
<description><![CDATA[From Markus: "Based on my experiences in the past few months I can say that Google has nothing to worry about. Facebook Ads are not even close to being an Adwords killer."  Contains a good case study....]]></description>
<pubDate>Wed, 06 Feb 2008 21:13:23 -0800</pubDate>
<author>chriswinfield</author>
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