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<title>Sphinn / AdamAudette / Commented News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Wed, 16 Jul 2008 12:21:04 -0700</pubDate>
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<item>
<title><![CDATA[Free SEO Diagnostics Tool: Log File Parsing Script]]></title>
<link>http://sphinn.com/story/59457</link>
<comments>http://sphinn.com/story/59457</comments>
<pubDate>Wed, 16 Jul 2008 12:21:04 -0700</pubDate>
<dc:creator></dc:creator>
<category>SEO</category>
<guid>http://sphinn.com/story/59457</guid>
<description><![CDATA[Here's a free script for analyzing spider behavior (you'll need some entry-level command line skills to run it). It's mighty handy for log analysis - do things like list all 302s, 404s, 500s, or any other status code segmented by user agent.... find out how Slurp crawls your site chronologically, or if MSN behaves with 301s. Great for really big files, fast and efficient.<br/><br/>45 Vote(s) ]]></description>
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<title><![CDATA[Witness Landing Page Perfection by Google]]></title>
<link>http://sphinn.com/story/3442</link>
<comments>http://sphinn.com/story/3442</comments>
<pubDate>Tue, 21 Aug 2007 13:56:51 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/3442</guid>
<description><![CDATA[As always, you can learn a lot from the way Google markets on the Web. Check the Google sponsor listing here on Sphinn. The first thing you notice is the branding: Google's basic look, clean white space, and simple logo. No revelations there, but it sure stands out compared to the other sponsors.Click on the link and witness landing page perfection. All the little bits are present: Home, About and TOS links with copyright. A nice fat call-to-action on the most visible part of the page, where your mouse pointer is already practically hovering after clicking the ad on Sphinn; where your eyes naturally lead. The words &quot;Get Started&quot; are painted on it.Next notice the superb advertising message. The headline reads an all-about-you phrase (&quot;improve your site's visibility&quot;), and guess what, &quot;It's free.&quot; The punch list of rewards for being part of Webmaster Tools follows, with candy coated icons and snippets about the benefits. Beneath that big button on the right is an optional Tour, equally compelling. Clean, designed to float you through the selling cycle like It's a Small World at Disneyland (it's Google, it's Free, I'm not being sold), you can't help but admire Google's marketing savvy. The final landing page on the tour (it's a perfect 5 pages long, no more) is a clean call-to-action with 3 featured testimonials. Each quote is link-free, of course, but with snappy logos, names and titles to add credibility (as if they need it).Google sure has a dominant brand, but it's these little touches that reveal their marketing genius. And realize what they're pushing here on Sphinn: Webmaster Tools and Help Center. Reflect on why that's important to them, and see the larger marketing picture as they collect every bit of the world's information (and analytics). As we need them for traffic, for a Web presence, we'll also need them to tell us how to get traffic, and how to fix our sites.Google owns the commercial Internet and actively works to frame the conversations occuring in the SEO/M industry. Consider that while Ask and Yahoo push their paid search programs here on Sphinn, Google pushes Webmaster Tools.Lest you think I'm a cynical anti-Goog, let me make clear that I'm not. I just enjoy taking a discriminating look at the climate online. Plus, there's a whole lot to learn from them. (I also wanted to experiment with posting here like a blog)<br/><br/>32 Vote(s) ]]></description>
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<item>
<title><![CDATA[Eric Ward on Linking: There Ain't No Absolutes]]></title>
<link>http://sphinn.com/story/2104</link>
<comments>http://sphinn.com/story/2104</comments>
<pubDate>Fri, 03 Aug 2007 13:39:06 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/2104</guid>
<description><![CDATA[Eric has some good points here that are worth sharing. 14 years of building links and promoting websites - when the Link Moses talks it's good to listen.<br/><br/>29 Vote(s) ]]></description>
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