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<title>Sphinn / BogglesMyMind / Voted News</title>
<link>http://sphinn.com</link>
<description>Sphinn</description>
<pubDate>Thu, 28 Aug 2008 08:48:19 -0700</pubDate>
<language>en</language>
<item>
<title><![CDATA[Link Development Decathlon  Link Princess]]></title>
<link>http://sphinn.com/story/68994</link>
<comments>http://sphinn.com/story/68994</comments>
<pubDate>Thu, 28 Aug 2008 08:48:19 -0700</pubDate>
<dc:creator></dc:creator>
<category>Link Building</category>
<guid>http://sphinn.com/story/68994</guid>
<description><![CDATA[A great post by my friend Angela Moore:  nice analogies drawn between training for and participating in a decathlon and building links.  Definitely worth the read.<br/><br/>16 Vote(s) ]]></description>
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<title><![CDATA[Google Kids: Doodle 4 Google 2008 Contest - Vote Now]]></title>
<link>http://sphinn.com/story/45831</link>
<comments>http://sphinn.com/story/45831</comments>
<pubDate>Mon, 12 May 2008 18:51:35 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google Other</category>
<guid>http://sphinn.com/story/45831</guid>
<description><![CDATA[Google shows their &quot;earthly ways&quot; in choosing some pretty cool doodles by kids across the US-of-A.  I woulda liked to see a larger selection of less peace-and-love focused choices, but it was fun voting and I recommend checking it out. [rant]Why do they include my High School town DC as &quot;voted with Maryland?&quot;  No respect I tell you...{/rant]<br/><br/>4 Vote(s) ]]></description>
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<item>
<title><![CDATA[Idiot Sues Google for a4Unwanteda4 Ads]]></title>
<link>http://sphinn.com/story/43240</link>
<comments>http://sphinn.com/story/43240</comments>
<pubDate>Tue, 29 Apr 2008 05:53:48 -0700</pubDate>
<dc:creator></dc:creator>
<category>Google AdWords</category>
<guid>http://sphinn.com/story/43240</guid>
<description><![CDATA[This guy didn't turn off content ads in AdWords.  He feels he can sue Google for this. Next, people will be suing water companies because they forgot to turn the faucet off.<br/><br/>8 Vote(s) ]]></description>
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<item>
<title><![CDATA[Report: Yahoo & AOL Approaching A Deal]]></title>
<link>http://sphinn.com/story/39755</link>
<comments>http://sphinn.com/story/39755</comments>
<pubDate>Wed, 09 Apr 2008 19:56:18 -0700</pubDate>
<dc:creator></dc:creator>
<category>Yahoo Other</category>
<guid>http://sphinn.com/story/39755</guid>
<description><![CDATA[It's starting to seem almost unfair to MSN that so many other forces are combining to keep Yahoo out of their hands, now including Google, Time Warner, and AOL. Barry Schwartz gets the &quot;scoop&quot; on this story at SEL.<br/><br/>6 Vote(s) ]]></description>
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<item>
<title><![CDATA[Farmer hides castle from building inspectors - Yahoo! News]]></title>
<link>http://sphinn.com/story/25110</link>
<comments>http://sphinn.com/story/25110</comments>
<pubDate>Fri, 25 Jan 2008 07:34:26 -0800</pubDate>
<dc:creator></dc:creator>
<category>Water Cooler</category>
<guid>http://sphinn.com/story/25110</guid>
<description><![CDATA[Wow I think I know where Rob Kerry has been hiding...can't wait to find some pictures of this castle.I personally feel the guy should be allowed to build a castle if he wants...this reminds me of some stupid homeowners' association stories I have heard over here in the U.S.<br/><br/>5 Vote(s) ]]></description>
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<item>
<title><![CDATA[Don't Be a Marketing Loser - Read This Book by Claude Hopkins]]></title>
<link>http://sphinn.com/story/22631</link>
<comments>http://sphinn.com/story/22631</comments>
<pubDate>Fri, 11 Jan 2008 06:17:22 -0800</pubDate>
<dc:creator></dc:creator>
<category>Other Search Marketing</category>
<guid>http://sphinn.com/story/22631</guid>
<description><![CDATA[David Szetela has uncovered a now-public-domain book: Claude Hopkins' Scientific Advertising, and provides a PDF link to it.  His post wisely advises it's not all about the rankings and the traffic - CONVERSIONS count too.<br/><br/>13 Vote(s) ]]></description>
</item>

<item>
<title><![CDATA[Beneath the Surface of Search]]></title>
<link>http://sphinn.com/story/22453</link>
<comments>http://sphinn.com/story/22453</comments>
<pubDate>Thu, 10 Jan 2008 10:22:54 -0800</pubDate>
<dc:creator></dc:creator>
<category>Tips &amp; Tools</category>
<guid>http://sphinn.com/story/22453</guid>
<description><![CDATA[An interesting set of KPIs to consider monitoring for Search clients, as presented by Brian Klais for Multichannel Merchant.  Great thinking begging for further Sphinner discussion!  Ex: &quot;..what we refer to as page yield theory. It aims to break down, quantify, and model the components of a merchant's long tail into manageable units... In the process, we developed a set of metrics to understand the dynamics of the long tail. We then used the results to develop seven KPIs for the natural-search channel.&quot;<br/><br/>5 Vote(s) ]]></description>
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